A Community of a Thousand Influences
The Massachusetts Institute of Technology (MIT) is a research institution that constructs
many messages about itself through its homepage (mit.edu). Whether it is through words or
images, MIT has always associated itself with excellence and innovation because of its ability to
educate students and its impressive breakthroughs in various fields. MIT is about knowns and
unknowns, learning and researching, and education and discovery. After the exploration of the
2016 homepages, especially the homepages from September 2016 to November 2016, there is
another common theme present. Although MIT is an institution full of impressive education and
technical research, this institution is also an accessible community that has a magnificent amount
of influence on society. This is seen through the use of a “known vs. unknown” concept and an
identification mechanism.
At MIT, there are contrasts between known and unknown factors in experiments and
studies, allowing for a “known vs. unknown” concept pair. Concept pairs, as described by Scott
Consigny, help a rhetor produce a persuasive point with the correct arrangement of a few ideas
(Consigny 182). In the case with MIT, the arrangement of what is “known” at MIT is juxtaposed
with what is
“unknown,” and this contrast paints a clearer picture of the influence that MIT has on society.
MIT shows the “known” side of the concept pair by displaying elements about education. For
example, in the image of Professor
Jeffrey Grossman teaching solid-state chemistry in a lecture hall from November 18, 2016,
knowledge and knowns are seen through the background chalkboards full of chemical formulas
and the physical chemical structures that are present in the photograph (MIT Spotlight).
Moreover, the idea of a professor is a metaphor for knowledge, for professors are known to
deliver information. Education and knowledge are usually associated with learning and teachers.
The use of metaphors is seen throughout many of the other homepages, as metaphors condense
large-scale concepts into smaller ones that are more tangible for an audience. Furthermore, the
different successful results produced under MIT also display a wide range of knowledge and
knowns, for the end products convey the success and skills present at this institution. Thus, it is
evident that the “knowns” in the “known vs. unknown” concept pair underscore MIT’s success
with faculty and products that are changing people and society.
The wide range of knowns conveyed through the homepages also has another effect, for
the knowledge appeals to ethos and establishes credibility for any audience. MIT, as implied by
its name, is a research institution that assists its students in developing interests in science,
technology, engineering, math, and humanities. By demonstrating its knowledge and excellence
through passionate professors, advanced labs, and remarkable products, MIT appeals to ethos.
This excellence can be shown through the photograph from November 18 of Professor Grossman
teaching from a low and unplanned angle (MIT Spotlight). The genuine smile reveals that the
professor teaches with passion and spirit, indicating that the MIT faculty does care about the
quality of students’ education and knowledge. Excellence is also displayed through a photograph
of an organized laboratory with clean microscopes and white lab coats on October 24, 2016 (MIT
Spotlight).
Labs in the photo bring to light the technicality and hard work that is pursued at MIT. The white
and clean conditions in the photo also show the sharpness and focus of MIT’s education. These
examples of skills and excellence at MIT appeal to ethos because the audience is shown that MIT
handles problems very seriously and uses technical approaches to achieve practical solutions.
With its finished products, such as an airplane wing or nanosensors, and knowledge spreading all
over the world, MIT achieves credibility. This allows the audience to obtain a better sense about
the influence this institution has.
However, MIT is not only about “knowns” and achievements, especially because it is
mainly the “unknowns” that make MIT a research community. Although MIT is able to obtain
multitudes of accomplishments within different fields, those accomplishments have been possible
because of the exploration of the “unknowns.” The cutting-edge research that occurs on a daily
basis along with the uncertainty that comes with problems that MIT researchers face highlight the
importance of the “unknown.” This uncertainty is seen through many of the homepage images.
For instance, the image from October 24 with the two people in the laboratory contains elements
that can create a feeling of ambiguity (MIT Spotlight). First, the yellow
background light provokes questions in an audience’s mind, for it would make sense that a
laboratory be lit and bright. However, the choice to use a goldyellow light places the researchers
in a more unknown position, and it contributes to the “unknown” part of the concept pair.
Furthermore, the blank lined paper on the table is near the focus of the photograph, and the lack
of writing on the paper stimulates more uncertainty. With the light and paper, the laboratory
presents many unclear and indefinite feelings of the work done at MIT. The idea of uncertainty is
also evident in many of the other homepages. Besides people and research, products are also
depicted through animations, such as the one about computer screenings on September 22, 2016.
This animation contains a child and mother painted in a dark and intimidating purple, showing
the thought-provoking unknowns at MIT (MIT Spotlight). As can be seen, there are also many
factors of ambiguity that are present on the MIT homepages.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious
and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the
lab coat. These hand gestures indicate a communication of ideas, which is especially important
when there are so many unknowns and problems needed to be solved. Additionally, in the
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animation from September 22, there is a speech bubble, and the mother and child are on a floor
full of alphabet letters. The child is also pointing to the mother’s bag. With the simple speech
bubbles, alphabet letters, and pointing from the child, MIT is conveying an idea about children
and speaking. This is confirmed by the photo’s caption about MIT producing computer systems
that may help detect early child speech disorders. MIT is able to successfully show their
complex ideas through simple images. From these two examples and many other homepage
images, it is evident that the students and faculty at MIT are constantly working together to
communicate ideas, and the easy-to-understand animations that are open to the public
demonstrate how MIT is an accessible institution that is willing to communicate its knowns and
unknowns. MIT does excellent research to influence society with the knowns, while also
communicating with and impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
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picture creates a stronger message is that when there are unknowns, there is also the idea of
research and communication, and that is the only way that solutions are achieved. For example,
in the October 24th photograph of the serious and focused researchers in the lab, the female in
the photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate
a communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about
education or an institution about research, there is an
overwhelming theme about community and influence
that ties together everything about MIT on its homepages. This theme is conveyed to the
audience through the “known vs. unknown” concept pair that the links college and research
institution into a large community of communication. These values of community and
communication further appeal to the audience, as the audience is able to connect with MIT
through idealistic identification. All in all, MIT is a community of professors influencing
students, mentors influencing research, and researchers influencing technology. MIT’s positive
impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
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September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that
collaborates to go from the unknowns to the knowns by emphasizing values such as
communication, teamwork, and impact. The ambiguity and uncertainty conveyed on the
homepages also serve to convey the communication and influences that MIT embodies.
Although it is effective to show the “knowns” present at MIT to explain how this institution is
capable of influencing society through professors and products, it is even more powerful when
MIT reveals and works towards the “unknowns” to create a larger impact for other
communities. The main reason why the “unknown” picture creates a stronger message is that
when there are unknowns, there is also the idea of research and communication, and that is the
only way that solutions are achieved. For example, in the October 24th photograph of the serious
and focused researchers in the lab, the female in the photo is doing a lot of hand gestures to the
male in the lab coat. These hand gestures indicate a communication of ideas, which is especially
important when there are so many unknowns and problems needed to be solved. Additionally, in
the animation from September 22, there is a speech bubble, and the mother and child are on a
floor full of alphabet letters. The child is also pointing to the mother’s bag. With the simple
speech bubbles, alphabet letters, and pointing from the child, MIT is conveying an idea about
children and speaking. This is confirmed by the photo’s caption about MIT producing computer
systems that may help detect early child speech disorders. MIT is able to successfully show their
complex ideas through simple images. From these two examples and many other homepage
images, it is evident that the students and faculty at MIT are constantly working together to
communicate ideas, and the easy-to-understand animations that are open to the public
demonstrate how MIT is an accessible institution that is willing to communicate its knowns and
unknowns. MIT does excellent research to influence society with the knowns, while also
communicating with and impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that
collaborates to go from the unknowns to the knowns by emphasizing values such as
communication, teamwork, and impact. The ambiguity and uncertainty conveyed on the
homepages also serve to convey the communication and influences that MIT embodies.
Although it is effective to show the “knowns” present at MIT to explain how this institution is
capable of influencing society through professors and products, it is even more powerful when
MIT reveals and works towards the “unknowns” to create a larger impact for other
communities. The main reason why the “unknown” picture creates a stronger message is that
when there are unknowns, there is also the idea of research and communication, and that is the
only way that solutions are achieved. For example, in the October 24th photograph of the serious
and focused researchers in the lab, the female in the photo is doing a lot of hand gestures to the
male in the lab coat. These hand gestures indicate a communication of ideas, which is especially
important when there are so many unknowns and problems needed to be solved. Additionally, in
the animation from September 22, there is a speech bubble, and the mother and child are on a
floor full of alphabet letters. The child is also pointing to the mother’s bag. With the simple
speech bubbles, alphabet letters, and pointing from the child, MIT is conveying an idea about
children and speaking. This is confirmed by the photo’s caption about MIT producing computer
systems that may help detect early child speech disorders. MIT is able to successfully show their
complex ideas through simple images. From these two examples and many other homepage
images, it is evident that the students and faculty at MIT are constantly working together to
communicate ideas, and the easy-to-understand animations that are open to the public
demonstrate how MIT is an accessible institution that is willing to communicate its knowns and
unknowns. MIT does excellent research to influence society with the knowns, while also
communicating with and impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious
and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the
lab coat. These hand gestures indicate a communication of ideas, which is especially important
when there are so many unknowns and problems needed to be solved. Additionally, in the
animation from September 22, there is a speech bubble, and the mother and child are on a floor
full of alphabet letters. The child is also pointing to the mother’s bag. With the simple speech
bubbles, alphabet letters, and pointing from the child, MIT is conveying an idea about children
and speaking. This is confirmed by the photo’s caption about MIT producing computer systems
that may help detect early child speech disorders. MIT is able to successfully show their
complex ideas through simple images. From these two examples and many other homepage
images, it is evident that the students and faculty at MIT are constantly working together to
communicate ideas, and the easy-to-understand animations that are open to the public
demonstrate how MIT is an accessible institution that is willing to communicate its knowns and
unknowns. MIT does excellent research to influence society with the knowns, while also
communicating with and impacting the public through the unknowns.
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However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that
collaborates to go from the unknowns to the knowns by emphasizing values such as
communication, teamwork, and impact. The
ambiguity and uncertainty conveyed on the
homepages also serve to convey the communication
and influences that MIT embodies. Although it is
effective to show the “knowns” present at MIT to
explain how this institution is capable of influencing
society through professors and products, it is even
more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
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evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
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professors and products, it is even more powerful when MIT reveals and works towards the
“unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
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gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
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communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
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these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
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professors and products, it is even more powerful when MIT reveals and works towards the
“unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
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gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
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communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
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these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that
collaborates to go from the unknowns to the knowns by emphasizing values such as
communication, teamwork, and impact. The
ambiguity and uncertainty conveyed on the
homepages also serve to convey the communication
and influences that MIT embodies. Although it is
effective to show the “knowns” present at MIT to
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explain how this institution is capable of influencing society through professors and products, it
is even more powerful when MIT reveals and works towards the “unknowns” to create a larger
impact for other communities. The main reason why the “unknown” picture creates a stronger
message is that when there are unknowns, there is also the idea of research and communication,
and that is the only way that solutions are achieved. For example, in the October 24th photograph
of the serious and focused researchers in the lab, the female in the photo is doing a lot of hand
gestures to the male in the lab coat. These hand gestures indicate a communication of ideas,
which is especially important when there are so many unknowns and problems needed to be
solved. Additionally, in the animation from September 22, there is a speech bubble, and the
mother and child are on a floor full of alphabet letters. The child is also pointing to the mother’s
bag. With the simple speech bubbles, alphabet letters, and pointing from the child, MIT is
conveying an idea about children and speaking. This is confirmed by the photo’s caption about
MIT producing computer systems that may help detect early child speech disorders. MIT is able
to successfully show their complex ideas through simple images. From these two examples and
many other homepage images, it is evident that the students and faculty at MIT are constantly
working together to communicate ideas, and the easy-to-understand animations that are open to
the public demonstrate how MIT is an accessible institution that is willing to communicate its
knowns and unknowns. MIT does excellent research to influence society with the knowns,
while also communicating with and impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
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photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
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photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this institution is capable of influencing society
through professors and products, it is even more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
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about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
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communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
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these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
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professors and products, it is even more powerful when MIT reveals and works towards the
“unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
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gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that
collaborates to go from the unknowns to the knowns by emphasizing values such as
communication, teamwork, and impact. The
ambiguity and uncertainty conveyed on the
homepages also serve to convey the communication
and influences that MIT embodies. Although it is
effective to show the “knowns” present at MIT to
explain how this institution is capable of influencing
society through professors and products, it is even
more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
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September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
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disorders. MIT is able to successfully show their complex ideas through simple images. From
these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through professors and products, it is even more
powerful when MIT reveals and works towards the “unknowns” to create a larger impact for
other communities. The main reason why the “unknown” picture creates a stronger message is
that when there are unknowns, there is also the idea of research and communication, and that is
the only way that solutions are achieved. For example, in the October 24th photograph of the
serious and focused researchers in the lab, the female in the photo is doing a lot of hand gestures
to the male in the lab coat. These hand gestures indicate a communication of ideas, which is
especially important when there are so many unknowns and problems needed to be solved.
Additionally, in the animation from September 22, there is a speech bubble, and the mother and
child are on a floor full of alphabet letters. The child is also pointing to the mother’s bag. With
the simple speech bubbles, alphabet letters, and pointing from the child, MIT is conveying an
idea about children and speaking. This is confirmed by the photo’s caption about MIT producing
computer systems that may help detect early child speech disorders. MIT is able to successfully
show their complex ideas through simple images. From these two examples and many other
homepage images, it is evident that the students and faculty at MIT are constantly working
together to communicate ideas, and the easy-to-understand animations that are open to the
public demonstrate how MIT is an accessible institution that is willing to communicate its
knowns and unknowns. MIT does excellent research to influence society with the knowns,
while also communicating with and impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
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gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
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communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
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these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
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professors and products, it is even more powerful when MIT reveals and works towards the
“unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
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gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
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communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that
collaborates to go from the unknowns to the knowns by emphasizing values such as
communication, teamwork, and impact. The
ambiguity and uncertainty conveyed on the
homepages also serve to convey the communication
and influences that MIT embodies. Although it is
effective to show the “knowns” present at MIT to
explain how this institution is capable of influencing
society through professors and products, it is even
more powerful when MIT reveals and works towards
the “unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
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evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
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professors and products, it is even more powerful when MIT reveals and works towards the
“unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
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gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
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communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
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these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
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professors and products, it is even more powerful when MIT reveals and works towards the
“unknowns” to create a larger impact for other communities. The main reason why the
“unknown” picture creates a stronger message is that when there are unknowns, there is also the
idea of research and communication, and that is the only way that solutions are achieved. For
example, in the October 24th photograph of the serious and focused researchers in the lab, the
female in the photo is doing a lot of hand gestures to the male in the lab coat. These hand
gestures indicate a communication of ideas, which is especially important when there are so
many unknowns and problems needed to be solved. Additionally, in the animation from
September 22, there is a speech bubble, and the mother and child are on a floor full of alphabet
letters. The child is also pointing to the mother’s bag. With the simple speech bubbles, alphabet
letters, and pointing from the child, MIT is conveying an idea about children and speaking. This
is confirmed by the photo’s caption about MIT producing computer systems that may help
detect early child speech disorders. MIT is able to successfully show their complex ideas
through simple images. From these two examples and many other homepage images, it is
evident that the students and faculty at MIT are constantly working together to communicate
ideas, and the easy-to-understand animations that are open to the public demonstrate how MIT
is an accessible institution that is willing to communicate its knowns and unknowns. MIT does
excellent research to influence society with the knowns, while also communicating with and
impacting the public through the unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
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gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
!"#$
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CJ
communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to
go from the unknowns to the knowns by emphasizing values such as communication, teamwork,
and impact.
As MIT delivers a consistent message about its influence as a community on other
communities, the values that MIT emphasizes appeal to the audience in a form of identification.
According to Kenneth Burke, rhetoric can work through identification, for rhetoric can connect a
rhetor and an audience based on their experiences (Burke). With the different messages about
innovation, community, and impact that the MIT conveys about the itself, there are forms of
identification that connect MIT and its audience. The idea of communication and influence from
MIT is emphasized through idealistic identification. Idealistic identification is identification
through values, beliefs, or cultural tastes (Burke). Because MIT has values that allow it to
positively impact communities through the use of impeccable communication skills, people also
end up acknowledging the importance of MIT’s role in society. Communication and influence are
ideals that most people value and hope to embody, and the presence of those ideas on the
homepage makes MIT more appealing to the audience. This is significant since MIT would want
to construct a positive image of itself to the public. Thus, because the public can identify the
values that MIT construct on its homepages, MIT is able to effectively deliver messages about
community and influence.
As can be seen, whether MIT is a college about education or an institution about research,
there is an overwhelming theme about community and influence that ties together everything
about MIT on its homepages. This theme is conveyed to the audience through the “known vs.
unknown” concept pair that the links college and research institution into a large community of
communication. These values of community and communication further appeal to the audience,
as the audience is able to connect with MIT through idealistic identification. All in all, MIT is a
community of professors influencing students, mentors influencing research, and researchers
influencing technology. MIT’s positive impact on society is what makes it a top-notch institution.
The ambiguity and uncertainty conveyed on the homepages also serve to convey the
communication and influences that MIT embodies. Although it is effective to show the
“knowns” present at MIT to explain how this
institution is capable of influencing society through
professors and products, it is even more powerful
when MIT reveals and works towards the
“unknowns” to create a larger impact for other
communities. The main reason why the “unknown”
picture creates a stronger message is that when there
are unknowns, there is also the idea of research and
communication, and that is the only way that solutions are achieved. For example, in the
October 24th photograph of the serious and focused researchers in the lab, the female in the
photo is doing a lot of hand gestures to the male in the lab coat. These hand gestures indicate a
communication of ideas, which is especially important when there are so many unknowns and
problems needed to be solved. Additionally, in the animation from September 22, there is a
speech bubble, and the mother and child are on a floor full of alphabet letters. The child is also
pointing to the mother’s bag. With the simple speech bubbles, alphabet letters, and pointing
from the child, MIT is conveying an idea about children and speaking. This is confirmed by the
photo’s caption about MIT producing computer systems that may help detect early child speech
disorders. MIT is able to successfully show their complex ideas through simple images. From
!"#$
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C
DE*$
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*
9
FGHCI=&
@
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7&%+"=="*?
CJ
these two examples and many other homepage images, it is evident that the students and faculty
at MIT are constantly working together to communicate ideas, and the easy-to-understand
animations that are open to the public demonstrate how MIT is an accessible institution that is
willing to communicate its knowns and unknowns. MIT does excellent research to influence
society with the knowns, while also communicating with and impacting the public through the
unknowns.
However, the “knowns” and “unknowns” at MIT are not two separate components of the
institution, for they can be connected to paint a clearer picture of MIT as a community. On one
hand, MIT is about education; it spreads its wide range of knowledge of definitions and facts
about this world. This is the material that the faculty teaches students, whether it is through hand
gestures, physical structures, or blackboards. At the same time, there is a research aspect. As a
result of all the unknowns at MIT, there is a push for more research and discovery to positively
influence society. Uncertainty in certain fields is the reason why there is research at MIT, and
research is the linking factor between the unknowns and knowns. MIT is about both teaching and
exploration; it a community about both education and research. Whether it is spreading
knowledge to students in education or discovering new ideas to help society through research,
MIT has a tremendous influence on society. The institution is a community that collaborates to go
from the unknowns to the knowns by emphasizing values such as communication, teamwork, and
impact.
