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CONFLICT, ADVOCACY, AND NEGOTIATION: A COMPREHENSIVE ANALYSIS
OF ERIN BROCKOVICH THE MOVIE “ ”
Introduction
Erin Brockovich understands how to resolve conflict, advocate and negotiate. Inspired by
real events, this film documents the relentless Erin Brockovich's fight for justice for a town that
was victim of environmental and health disaster, provoked by a huge business (Abramson, 2020)
The story shows how strategic advocacy can be used to mobilize weaker group for engagement
with dominant institutions that wield institutional power through group dynamics (Sherwood,
2021). ) Abramson (2020 assert that Brockovich’s method is different from the norm because it is
based on empathy and its corresponding devotion, both of which form a framework for the
development of robust trust, as well as tailored communication, that makes an important
contribution to successful conflict resolution. ) explain how politeness and Abramson (2020
negotiating methods are important in conflict management and how personalized approaches can
change power dynamics in high stakes conflicts. Additionally, legal conflict is highlighted by the
video, but most importantly, the moral and ethical consequences of the emotional and
psychological sacrifices advocates must make themselves. This discourse has dealt with issues
that ) also points out in conflict resolution contexts, and he dwells on Abramson (2020
forgiveness and emotional wellbeing. say Brockovich's story is an analysis of a film Tran (2023)
that deals with the relationship between persistency and skillful negotiation showing that heroic
lobbying can effect real change to rampant injustice. What is researched here is the many tactics
portrayed in Erin Brockovich and discuss the many different ethics, negotiation, and conflict
resolution approaches. The works of these authors and others will be used as major references in
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this thesis to extensively analyze how real world advocacy is explored, negotiation is played out,
and the moral dilemmas that come along with justice in the film.
Context of the Conflict
The film Erin Brockovich is about the environmental fight for justice which erupted
when the Pacific Gas and Electric Company (PG&E) polluted the groundwater in Hinkley,
California poisoning the local residents. This is the story of a marginalized community protecting
its basic rights against a too big to care corporation. According to Dash, Behera, and Dash
(2023), Erin Brockovich’s grassroots leadership is the definitive reason behind the community’s
