1 / 65100%
1
Section 1: Foundation of the Study
Organic foods offer momentous benefits to the food industry; however, the price
of organic foods are significantly higher than conventional foods (Islam & Colonescu,
2019). Many businesses lack strategies to effectively reduce organic food prices, and this
price differential makes organic foods inaccessible to many consumers.
Background of the Problem
The food supply chain consists of growing, producing, storing, packaging,
distributing, and marketing foods (Champions, 2017). In the organic food supply chain,
crops are free of harmful chemicals, including pesticides and fertilizers. Organic farmers
face many inefficiencies in the supply chain process, which increases organic food costs
(Orsini et al., 2019, p. 808). In September 2021, the average price of organic produce was
36% higher than conventional produce (U.S. Department of Agriculture [USDA], 2021).
Determining successful strategies to reduce organic food production costs could increase
the accessibility of organic foods. A significant problem in the organic food market is
that organic food supply chain leaders often lack effective strategies to reduce organic
food production costs.
Problem and Purpose
The specific business problem was that some organic food supply chain leaders
lack strategies to reduce organic food production costs. Therefore, the purpose of this
qualitative pragmatic inquiry was to explore the processes supply chain leaders at four
organizations use to supply organic foods to local grocery stores in South Carolina.
2
Population and Sampling
The target population was four successful organic supply chain leaders that
supply food to local grocery stores in South Carolina. This population was appropriate
for this study because they could provide effective strategies used to supply food to local
grocery stores in large and small sectors. I used purposive sampling to identify supply
chain leaders at four organizations who had successfully provided organically grown
food to local grocery stores for more than 5 years. The participants received information
about the study by email before they took part in semistructured interviews over the
phone. In addition to interviews, I reviewed organizational documents from the
participants as secondary source data. The goal for this study was to identify supply
chain strategies that can be used to help reduce organic food production costs.
Nature of the Study
The three major research methods are qualitative, quantitative, and mixed
(Saunders et al., 2016). I used the qualitative method. Qualitative studies provide richer
results and are used to explore the subject in a real-life situation and establish meanings
through words (Saunders et al., 2016). In a quantitative study, researchers collect
statistical data that are processed to be useful and measured objectively to identify the
relationships between variables (Firestone, 1987; Saunders et al., 2016). Statistical data
are unsuitable for gathering subjective information; therefore, the quantitative method
was not appropriate for this study. Mixed methods research integrates at least one
qualitative and one quantitative research component (Kansteiner & Konig, 2020), which
was not necessary to address the focus of this study. The qualitative methodology was
3
most appropriate because it allowed me to delve into the efficacious supply chain
strategies that successful organic food suppliers have implemented to reduce organic food
production costs.
Four common qualitative research designs are pragmatic inquiry, case study
research, ethnography, and narrative inquiry (Merriam & Tisdell, 2016). I conducted a
pragmatic inquiry to determine the strategies the participants used to manage organic
food supply efficiently. Ethnography is a process that focuses on society and culture
(Merriam & Tisdell, 2016), which would not have contributed to purpose of this study.
Researchers use the narrative design for personal storytelling in a chronologic or
sequential format (Saunders et al., 2016). Narrative research was not appropriate to
address the topic under study because its use would have resulted in a large amount of
irrelevant information. With a case study design, a researcher uses a person, group,
organization, association, change process, or event to understand the real-life business
setting (Saunders et al., 2016). The case study design would not have been effective for
this study because the focus was on supply chain strategies across multiple organizations.
The pragmatic inquiry method allows researchers to identify specific strategies that
industry leaders use (Waibel et al., 2015). Therefore, I expected that the pragmatic
inquiry would enable me to understand the strategies and practices of various successful
organic food suppliers that have reduced organic food production costs.
Research Question
What strategies do organic food supply chain leaders use to effectively reduce
organic food production costs?
4
Interview Questions
1. What strategies do you use that contribute to an increase in the price of
organic food production costs when compared to conventional food
production costs?
2. What transportation strategies have you implemented to minimize the supply
chain process?
3. What process of the supply chain have you eliminated to increase efficiency?
4. What were the key barriers you faced in creating a more efficient supply
chain?
5. How did you overcome the key challenges that you faced in producing a more
efficient supply chain?
6. How do you assess the effectiveness of the strategies you use to reduce
organic food prices?
7. What additional information can you provide on the strategies you have
employed to reduce organic food production costs?
Conceptual Framework
I used the resource dependency theory (RDT) as the conceptual framework of this
study. Pfeffer and Salancik (1978) developed the RDT, proposing that a business’ success
relies on the environment and the members of the supply chain (Hofer et al., 2012). The
RDT is used to study how retailers and suppliers interact in the environment, and since a
company relies on the environment for success, the leader relies on the supply chain
members as well (Hofer et al., 2012). The RDT is used to identify the relationship
5
between supply chain members to create more efficiency and lower costs. The theory was
relevant to this study because it is used to analyze member relationships, which enabled
me to identify the supply chain strategies that participants used to reduce organic food
production costs.
Operational Definitions
Organic food: Foods that are produced with fewer, and oftentimes no, chemicals,
contaminants, preservatives, antibiotics, or hormones and are more environmentally
friendly than conventional food (Ashaolu & Ashaolu, 2020).
Phenomenon: A participant’s lived experience and their interpretation of the
experience (Saunders et al., 2016).
Resource dependence: When an organization requires specific financial, physical,
and informational resources from the environment (Pfeffer & Salancik, 2003).
Retailer: A seller of products to the ultimate consumer that utilizes a business-to-
customer model (Suh, 2021).
Wholesaler: An business that purchases goods in bulk and focuses on a business-
to-business model (Suh, 2021).
Assumptions, Limitations, and Delimitations
Assumptions
Assumptions are concepts that are treated as truths but are not proven and help
create a creditable foundation for research (Almasri & McDonald, 2021). I conducted this
study under the assumption that successful organic food suppliers would be willing to
participate in this study and contribute with honest and thorough answers. Another
6
assumption was that the participants would possess knowledge of the strategies that can
reduce organic food production costs.
Limitations
Limitations are possible weaknesses of a study. Identifying limitations allows
researchers to better understand the research findings and apply them to the study
(Shahriari & Rasuli, 2020). There were multiple limitations of this study. One limitation
was that some participants may not have shared thorough supply chain strategies, limiting
the accuracy of the data. Another limitation was that the strategies used for one
participant may not be successful for other participants. The final limitation identified
was that although some businesses may have sufficient supply chain strategies, the costs
associated with organic food labeling may prevent a reduction in organic food costs.
Delimitations
Delimitations are used to establish the outlook of the study, share the study’s
scope, and provide reasoning behind why the researcher set the boundaries of the study as
they did (Theofanidis & Fountouki, 2018). The focus of this study was to identify
successful supply chain strategies used by organic food suppliers to reduce production
costs. The study was delimited to supply chain leaders at four organizations who supply
organic foods to local grocery stores in South Carolina. This study did not include
organic food suppliers outside of the South Carolina area and did not address why the
suppliers choose to sell organic foods. Additionally, this study did not address the supply
chain strategies used for conventional foods.
7
Significance of the Study
This study may contribute to effective business practices because there is
currently limited research on organic food supply chain efficiency. Determining the
successful supply chain strategies that organic food business leaders have used to reduce
production costs may help other food suppliers identify favorable strategies to implement
into their practices. Vieira et al. (2013) indicated that although wholesalers manage small
organic producers, the perceived value comes from retailers. However, creating
efficiency throughout the supply chain can balance out the value perception of retailers,
wholesalers, and other supply chain members.
The implications for positive social change include the potential to reduce prices
and provide consumers with more access to organic foods, increasing health benefits to
residents of local communities served by the food producers. Vigar et al. (2020) found
that there was up to a 90% reduction in pesticide metabolites excreted when participants
consumed an organic food diet. Human exposure to pesticides causes many health-related
issues, including cancer and death (Hassaan & Nemr, 2020). The findings of this study
may be used to help establish effective food supply strategies to reduce organic food
production costs, allowing businesses to offer healthier options to society.
A Review of the Professional and Academic Literature
I conducted this qualitative study to identify the strategies that successful organic
food suppliers use to reduce organic food production costs. In this literature review, I
synthesize peer-reviewed articles related to the topic under study. The purpose of this
literature review was to demonstrate how the professional and academic literature found
8
is relevant to the current study’s conceptual framework and research topic. The literature
review process assists in finding gaps in the current literature, allowing the researcher to
fully understand and clarify the topic by interpreting and synthesizing data and reinforce
the conceptual framework before interpreting their findings (Leite et al., 2019).
Conducting this literature review provided me with a deeper understanding of the topic
and conceptual framework to better interpret the data collected in the study.
This literature review includes an exhaustive evaluation of articles relating to the
RDT and alternative conceptual theories, supply chain management, food supply chain,
organic food supply chain, and organic food pricing. I utilized the RDT to examine the
relationships between supply chain members and identify strategies used to create a more
efficient and effective supply chain. The criteria used to select appropriate data for this
study included sources that are peer reviewed; published in 2018 or later; and related to
RDT, supply chain management, organic food, and the organic food supply chain.
I searched for the literature in the following databases and search engines
accessible through the Walden University Library: ScienceDirect, Emerald Insight, Gale
Academic OneFile Select, Business Search Complete, and Google Scholar. I expanded
my search further by utilizing data from the USDA. The most common keywords and
phrases used in my searches were resource dependency theory, supply chain
management, organic food supply chain, organic food benefits, and organic food prices. I
expanded my research on the RDT by also searching for alternative conceptual
framework theories, including the transaction cost economics theory and social exchange
theory. This literature review includes 81 peer-reviewed journal articles from the 167
9
articles that I read. Of the articles that are included in this review, 89% of them were
published within the past 5 years.
Table 1
Literature Review Sources
Literature type
Older than
5 years
2018
2019
2020
2021
2022
2023
Total #
Total %
Peer-reviewed articles
12
9
9
22
8
19
2
81
87%
Non-peer-reviewed
articles
0
0
0
0
0
0
0
0
0%
Books
4
0
0
0
1
0
0
5
5%
Other
5
0
1
1
0
0
0
7
8%
Total
21
9
10
23
9
19
2
93
100%
72
89%
The outcome of this search process resulted in seven main categories and four
subcategories that I use to present and discuss the literature in this section. The subject
categories are RDT, supply chain management, food supply chain, organic foods, organic
food supply chain, organic food benefits, and organic food pricing. The subcategories
include RDT constructs, alternative conceptual framework theories, green supply chain
management, short food supply chain, and direct food supply chain. This research
process allowed me to further understand my topic and identify any gaps in the current
literature, supporting the need for conducting this study.
RDT
The purpose of this qualitative pragmatic inquiry was to explore the strategies
organic food supply chain leaders, selling to grocery stores and farmers’ markets, use to
10
reduce organic food production costs. It is helpful to understand member relationships to
identify and interpret the supply chain strategies used. Using the RDT, I analyzed supply
chain member relationships to determine successful supply chain strategies. Pfeffer and
Salancik (1978) established the RDT, positing that organizations must rely on their
environment to survive. In constructing and managing a firm’s strategy, organizational
leaders must identify how their firm is affected by external constraints, including outside
resources (Pfeffer & Salancik, 1978). In this section, I establish the effectiveness of the
RDT as it pertained to this study.
Established in 1973, the RDT is a commonly used theory for strategic
management and is one of the most dominant organizational theories (Hillman et al.,
2009). According to the RDT, an organization needs resources and must interact with the
external environment to obtain resources and be successful (Celik, 2020). Using the
RDT, organizational leaders can analyze the effect that external resources have on the
firm and adjust, if necessary, the amount of dependence (Hillman et al., 2009).
Identifying the impact that dependency has on a firm can allow organizational leaders to
establish an equitable relationship and create a healthy balance among organizational
dependencies, which is critical for success.
Researchers have found the RDT helpful in studying the relationships between
supply chain members to identify a strategy to increase efficiency. The premise of the
RDT is that to understand an organization, its surroundings must also be understood
(Pfeffer & Salancik, 2003). The RDT provides a foundation to help comprehend the
relationship between an organization, its members, and the environment (Drees &
11
Heugens, 2013). Using the RDT, organizational leaders can manage the internal and
external environment, including the interdependence of resources (Hillman et al., 2009).
Typically, the amount of dependence dictates the significance of the relationship (Sutton
et al., 2021). Industry members must manage this relationship properly to create an
efficient environment and gain a competitive advantage.
Most organizations are not entirely self-sufficient on their own because they
typically lack all the resources needed to be successful; instead, organizations usually
thrive when entrenched in a multiorganizational environment (Pfeffer & Salancik, 2003).
For example, Mwai et al. (2014) interviewed 38 library staff workers from four major
public universities and found that resources are an indicator of strength and power,
resulting in a network of mutually dependent organizations. Pfeffer and Salancik (2003)
asserted that organizations must acquire and maintain resources to survive and succeed.
When the need for a resource escalates, and the availability of substitutes declines, an
organization’s resource dependence will increase (Sutton et al., 2021). The RDT can
provide firms with a framework to strategically govern these organizational resources to
ensure balance and stability (Sowe, 2019). Although resources are necessary and
beneficial, business leaders should strive for balance to refrain from being wholly
dependent on other organizations.
To remain competitive, business leaders must integrate both the internal and
external environment. The RDT is an influential organizational behavior theory that
assists in identifying limitations both in and outside the organization (Murphree &
Anderson, 2018). When organizational leaders can focus on their core competencies and
12
outsource the areas where they are less efficient, there is an opportunity to reduce risks
and increase production (Mwai et al., 2014). When deciding on outsourcing, it is
imperative to focus on the organization’s long-term needs to help fill in the gaps in its
abilities (Bass & Chakrabarty, 2014; Mwai et al., 2014). As with any business operation,
the supply chain process will be more effective when organizational leaders execute
functions they do well and rely on partners for those they perform inadequately.
Some researchers and organizational leaders view the RDT as an ineffective
operational theory. One critique is that using RDT creates an organization with inefficient
internal resources, leading to an unbalanced dependency on partners (Teryokhin &
Hannas, 2018). In contrast, Chamchong (2019) analyzed surveys from 881 local
government bodies in northeast Thailand and contended that possessing vital resources
within organizations enables competitive advantage and develops partnerships with other
dependent organizations. Additionally, most RDT members often cultivate a mutually
dependent relationship, which is present when there is interdependency in resources
between an organization and its suppliers (Drees & Heugens, 2013). A significant benefit
to this reciprocal supply chain relationship is that members can pool together their
strengths to serve the consumers better.
A common hesitation in utilizing the RDT is the uncertainty that may come with
depending on outside sources. Researchers often assume that organizations face more
uncertainty as they become more dependent on resources (Sutton et al., 2021). Pfeffer
and Salancik (2003) countered that potential complications of RDT did not derive from
being dependent on the environment but instead from an environment that is not
13
dependable. To combat an unreliable environment, members must establish various
strategies to reduce dependency while also developing an environment with highly
accessible resources (Pu et al., 2020). Supply chain managers must control their
environment by balancing the help they receive from outside resources with their internal
resources (Sowe, 2019). Furthermore, leaders can use the RDT to curtail organizational
uncertainty by adequately managing the member relationships to reduce dependencies
(Basar et al., 2020). By focusing on an organization’s strengths while not being fully
reliant on partnerships, organizational leaders may use the RDT to create a business
environment that operates efficiently and effectively.
RDT Constructs
A theoretical construct is a conclusion drawn from a theory; however, it usually
cannot be observed (Dixon & Johnston, 2019). At a minimum, a construct is identified by
conducting high-quality observations (Witte et al., 2022). Because measuring constructs
is inferential, researchers commonly assess constructs using questionnaire-based methods
(Dixon & Johnston, 2019). Power relations, interdependence, and diversification are three
concepts generally inferred when gathering research through the lens of the RDT (Pfeffer
& Salancik, 1978; Chen, 2019). Identifying these three constructs can allow the
researcher to analyze the relationships within the supply chain relationship.
Measuring the amount of dependence and power that one organization has on the
other is frequently discussed in the RDT. Some researchers have argued that
organizations depend too heavily on other companies, creating a power imbalance (Yeh
et al., 2020). Because organizations depend on resources to survive and some are
14
controlled by external companies, leaders must manage the amount of organizational
power to acquire these pertinent resources (Kholmuminov et al., 2019; Yeh et al., 2020).
Organizational leaders should obtain resources from multiple organizations to combat an
imbalanced power relationship and alleviate dependency concerns (Jones et al., 2020).
Additionally, organizational leaders should focus on decreasing their dependence on
other companies while also increasing the amount of dependence from external
organizations (Chu et al., 2019). Providing resources to other organizations can establish
a foundation of power, and effectively managing the power relationship is crucial in
maintaining a proper balance of power throughout the supply chain.
Interdependency is also a frequently mentioned construct in the RDT.
Interdependency exists when firms have mutual dependence (Hossain et al., 2020). A
mutual dependency is present when each organization maintains critical resources that
the other needs (Tripathi, 2021). Organizations must create interdependence to obtain
power and be successful (Chen, 2019). Greater interdependence reduces the risk of
opportunistic behavior among partners and increases the level of trust (Xiao et al., 2019).
Interdependency is an integral component of the RDT because it promotes a balanced
relationship between supply chain members.
Diversification is a third construct regularly discussed in the RDT. To achieve
diversification, organizational leaders enlarge their operations by adding additional
external resources to decrease the dependence on current suppliers (Khurana & Farhat,
2021; Pfeffer & Salancik, 1978). Diversification is a great tactic when there is an
imbalance of power and organizational leaders want to reduce their dependencies (Celik,
15
2020). In addition to bettering an organization’s balance of power position, diversifying
the supply chain can also decrease the organization’s vulnerability (Nagy & Nguyen,
2021). Diversification stands to have a major impact on the firm’s survival, requiring a
highly strategic plan of action (Khurana & Farhat, 2021). Creating a strategy to diversify
the supply chain demands extensive preparation but can be significantly beneficial to the
organization and the supply chain as a whole.
Chen (2019) suggested that diversification is typically an outcome of managing
interdependence within the organization. Organizational leaders can manage their
interdependence by providing demanding and limited resources and identifying those
resources in external suppliers (Celik, 2020). The RDT provides a foundation to manage
power relations, interdependence, and diversification adequately (Hillman et al., 2009).
The RDT has been shown to be an effective lens for enabling organizational leaders to
properly manage their external relationships (Sherer et al., 2019). In the current study, I
applied the RDT as a lens through which to view supply chain relationships to identify
strategies that organic food supply chain leaders use to reduce organic food production
costs.
Alternative Theories
The transaction cost economics (TCE) theory and social exchange theory (SET)
are two alternative theories that may be constructive in supply chain research. The TCE
theory combines economics and organization theory, identifying the costs associated with
organizational exchanges (Williamson, 1979). TCE theory is one of the most common
organization theories that supply chain researchers utilize (Ketokivi & Mahoney, 2020).
16
Researchers use the TCE theory to determine whether the cost of producing a product is
higher or lower than the cost of purchasing from external firms (Sgroi & Sciancalepore,
2022). The TCE theory also helps researchers determine the best governance structure for
their organization regarding transaction costs (Marjosola, 2021). Identifying the costs
associated with all decisions is crucial when designing an organization’s strategic plan.
Two primary sources of costs associated with the TCE include the firms’ invested
asset specificity and invested partner opportunity (Lee, 2022). The view of asset
specificity as it pertains to the TCE theory assumes that it is costly and challenging to
reorganize assets outside of their original purpose (Liu et al., 2018). The potential costs
associated with invested partners arise when an organization’s partners behave
opportunistically due to a high level of asset specificity (Lee, 2022; Williamson, 1979).
Business leaders can analyze these costs to create a proper balance of exchanges within
the organization.
Using the TCE theory allows an organization to examine its transactions and the
associated costs. It is important to note that exchanges occur both internally and
externally when analyzing economic transactions (Ketokivi & Mahoney, 2020). One
primary goal of the TCE theory is to reduce organizational production costs (Yeh et al.,
2020). Reducing production costs is typically an effective strategy; however, the RDT
contrarily emphasizes appropriating resources to maximize organizational value (Yeh et
al., 2020). Although the TCE theory can be beneficial in identifying costs that arise from
conducting transactions, the RDT was more appropriate for the current study because it
focuses on necessary relationships between firms to create supply chain efficiency.
17
Another theory used to research the supply chain is the SET. In the SET, Blau
(1964) postulated that an individual’s effort is influenced by what they expect in return
from another individual. The initial purpose of the SET was to understand human
behavior during the exchange of resources, and it now provides researchers with greater
insight into why supply chain members collaborate and how their relationship changes
over time (Saglam et al., 2022). The foundation of the SET focuses on the reciprocal
relationship between an individual and their organization (Kemp et al., 2021).
Researchers have anticipated that individuals feel compelled to repay their organization
and its members in an equal exchange (Garba et al., 2018). When researching the supply
chain, applying the SET to understand the give-and-take relationship between its
members can be beneficial.
The SET helps researchers identify the relationship between supply chain
members and the amount of effort they are willing to exert. Researchers who use SET as
a lens find that individuals’ behavior centers around the cost versus the reward of the
outcome (Kemp et al., 2021). Saglam et al. (2022) surveyed 156 managers from
manufacturing firms in Turkey and found that when applied to the supply chain
specifically, the SET demonstrates a collaborative and committed relationship between
supply chain members when there is reciprocity. The reciprocation and fulfillment of
expectations within the supply chain relationship help establish trust between members
(Liu et al., 2018). While the SET may be complementary and work well with the RDT,
this study requires more understanding of the exchange of resources rather than focusing
18
on the relationships between supply chain members, rendering RDT a more effective
framework.
Supply Chain Management
Effective supply chain management produces the availability of high-quality
products in a timely manner. The supply chain process includes all related activities in
moving and transforming raw materials from manufacturers and processors to the hands
of the end user (Huang, 2022; Nagy-Bota & Moldovan, 2022). In addition to moving
products from producer to customer, supply chain management allows organizational
members to frequently contact transport, warehousing, and distribution departments
(Nagy-Bota, 2022). Increasing interorganizational communication can strengthen the
organization as a whole.
Along with creating a stable organization, the relationships in the supply chain
network should be strong. One supply chain member can affect other members, both
directly and indirectly (Aljabhan & Abeyie, 2022). Supply chain management allows
organizational members to improve their relationships with suppliers and customers,
which enhances performance, competitiveness, and customer satisfaction (Saad et a.,
2022). The partnerships within a supply chain allow organization members to add value
to customers and be more responsive to their needs (Muangmee et al., 2022). Value
creation is a major component of a successful supply chain.
When creating a supply chain strategy, it is imperative to incorporate sufficient
coordination throughout the entire process. Coordinating the flow of materials, services,
and information creates efficiency and can add value to the supply chain (Collier &
19
Evans, 2021; Xie et al., 2022). Implementing effective coordination is critical in the
operation of a supply chain (Teryokhin & Hannas, 2018). It takes specialized skills to
manage this process and move materials and products efficiently.
Supply chain management is a significant contributor to an organization’s
performance. Managers should regulate the supply chain strictly, as any component can
potentially influence the health of the entire supply chain as well as the organization
(Gautam et al., 2017; Wong et al., 2020). An inaccuracy or blunder within the supply
chain stands to affect all members, both positively and negatively. Additionally, the
supply chain process can impact an organization’s revenue, assets, and costs (Madhani,
2022). A decrease in revenue combined with an increase in costs can be detrimental to a
firm and the health of the supply chain. Properly managing an organization, its resources,
and its suppliers can lead to an increase in performance and is pivotal for success.
Business leaders should understand how impactful supply chain management is to
an organization. Supply chain management is an immeasurable business framework and
is essential for every organization (Nagy-Bota, 2022). Typically, there is some flexibility
of the supply chain in terms of lead time and production time, rate, and process (Sarkar &
Chung, 2020). Supply chain management practices influence the flexibility and
productivity of an organization and can assist leaders in obtaining a competitive
advantage (Saad et al., 2022). Most organizational leaders strive to maintain a
competitive advantage and increase performance.
Supply chain management enables organizational leaders to create and monitor
relationships with suppliers to obtain external resources. Organizations that utilize a
20
multi-tier supply chain are in some way dependent on their suppliers (Kim et al., 2022).
Further, organizations that do not have sufficient resources also develop a dependency on
the organizations that maintain them (Teryokhin & Hannas, 2018). Researchers can view
supply chain management from the RDT lens to help facilitate and manage these
dependencies and create a mutually beneficial relationship between supply chain
members.
The green movement has become increasingly popular over the last several years.
Some consumers feel organizations are responsible for adopting green practices to restore
the health of the environment (Singh & Misra, 2022). With the constant expansion of
industrial activities and economic development throughout the world, environmental
pollution and deteriorating conditions are increasing problems (Huang, 2022; Singh &
Misra, 2022). In the supply chain alone, many factors are the cause of concern; toxic
wastes, water pollution, water scarcity, and air quality are a few significant matters
(Muangmee et al., 2022). Many organizations are moving to more green options in terms
of supply chain management to combat these concerns and improve environmental
conditions.
Green supply chain management incorporates techniques to sustain economic
development. A green supply chain embodies environmentally friendly tactics in areas
such as design, manufacturing, and transportation (Singh & Misra, 2022). Applying green
practices to manufacturing and reverse logistics improves greenhouse gas emissions by
37.7% (Tsui, 2019). Research also shows that organizations implementing a green supply
chain are often more efficient and transcend economically (Singh & Misra, 2022;
21
Latukha et al., 2019). Implementing green supply chain practices stand to benefit both the
organization and the environment.
Organizational leaders must obtain and maintain relationships with suppliers who
use green supply chain management practices to facilitate a green supply chain properly.
All suppliers in a green supply chain must apply green techniques to every aspect of the
supply chain, such as designing, purchasing, transporting, and managing waste (Maaz et
al., 2022). Building relationships with green suppliers can sometimes be challenging due
to the increased cost associated with the green supply chain, leaving some suppliers to
focus more on profit rather than green practices (Kim et al., 2022). Contrarily, Maaz et al.
(2022) surveyed 139 plant-level managers of food processing firms in India and found
that adopting green supply chain practices and using green suppliers is associated with
increased economic and operational performance. Researchers can apply the RDT to
green supply chain management to manage the relationships between suppliers
throughout the supply chain to ensure green conduct (Kim et al., 2022). Green behavior
throughout the entire supply chain process will ensure that all green supply chain
management practices are present.
Food Supply Chain
The food supply chain can be an extremely complex system due to the many steps
that must occur to get food from the producer to the consumer. The food industry is one
of the most crucial and complicated aspects of the global economy as it is essential for
survival and is in high demand (Solarz et al., 2023). The food supply chain consists of
farming, processing, transporting, and distributing foods (Bhat et al., 2022). Because of
22
the intricacy of the supply chain, the cost of sales can increase by 50% to 80%, with
further impact from political, financial, and environmental matters (Myerson, 2012). To
create efficiency and reduce costs, the food supply chain requires competent function and
management.
Effective supply chain management is essential for most businesses to succeed
and is just as crucial for the food industry. In the food supply chain, perishable items
move from the farm to the consumer (Patidar et al., 2022). This dynamic supply chain is
typically time- and temperature-sensitive and requires reliable storage, handling, and
distribution to maintain food quality (Chen et al., 2018; Patidar et al., 2022). Food supply
chain management involves coordinating activities between farmers, suppliers,
warehouses, and retailers (Harsasi & Minrohayati, 2017). In addition to coordinating
these processes, a sufficient temperature is necessary to protect food quality and reduce
food waste (Bremer, 2018; Patidar et al., 2022). Due to the nature of food and the ever-
changing environment, food supply chain managers must continuously monitor the
supply chain and implement different strategies to create efficiency.
Although food consumption is indispensable to meeting human need
requirements, the food supply chain can be a convoluted process. The food supply chain
is vulnerable to failure due to the long network of processes and the sensitivity to speed
(Zhong et al., 2017; Garnett et al., 2020). Further, due to the COVID-19 pandemic, there
is more stress on the entire food supply chain process, causing sustainability issues
(Erokhin & Gao, 2020; Michel-Villarreal, 2023). It is imperative that supply chain
members identify a solution to create efficiency in the movement of food products.
23
One strategy that has been successful in increasing sustainability in the food
industry is implementing a short food supply chain. In a short food supply chain, the
distance between the farmer and the consumer is shorter, and there are fewer
intermediaries throughout the process (Lucia, 2020). Lucia (2020) illustrated the
definition of an short food supply chain as adapted from Galli and Brunori (2012; see
Figure 1). The short food supply chain allows the consumer to connect more directly with
the producer (Bosotto et al., 2023). The short food supply chain creates value throughout
the supply chain network by allowing the farmers, distributors, and sellers to customize
the structure at different stages (Mahroof et al., 2022). Creating value, reducing supply
chain length, and increasing the speed of food transportation are all beneficial to
stakeholders and can be outcomes of a shorter food supply chain.
24
Figure 1
Short Food Supply Chain
Note. The meaning of “short.”
Implementing a short food supply chain can be very advantageous not only for the
food industry but for consumers as well. Utilizing a short food supply chain commonly
results in an increased profit for the producer and a decreased consumer purchasing price
(Al-Masri Aoudi et al., 2022). Since shortening the food supply chain can result in
reduced costs, the lower pricing allows organic food products to be accessible to
customers, leading to the consumption of a healthier diet (Jarzebowski et al., 2020). In
addition to the health benefits, a growing number of consumers prefer to purchase locally
grown foods (Solarz et al., 2023). By removing intermediaries, the short food supply
chain allows consumers to go directly to the farmer and purchase fresh, local produce
(Al-Masri Aoudi et al., 2022). Utilizing a short food supply chain provides outstanding
25
benefits to the organization, supply chain, and consumers and is a great strategy to
implement when appropriate.
Organic Food
Food is one of the fundamental needs for human survival. As economic
conditions and living standards improve, consumers seek higher-quality, healthier foods
(Liu et al., 2020). The increased demand for healthier foods led to the rise of the organic
food movement. The initial purpose of organic farming was to cultivate and conserve the
soil while also offsetting the effects of the industrialization of agriculture; however,
reducing synthetic pesticide and fertilizer exposure quickly became a contributing force
in the organic movement (Brantsaeter et al., 2017). Organic foods are an excellent option
for providing health benefits, feeding humans, and conserving the environment.
There are extensive criteria that are necessary to meet to produce certified organic
food. To maintain organic farming requirements, farmers cannot treat the land with
synthetic pesticides, chemical fertilizers, or herbicides for three years prior to growing
crops (Das et al., 2020). Crops must be grown without synthetic pesticides, fertilizers, or
sewage sludge (Ashaolu & Ashaolu, 2020). In addition to crops, organic farm animals
must consume a certified organic food diet free of animal by-products, synthetic
hormones, and antibiotics (Ashaolu & Ashaolu, 2020). Organic food and farming
requirements ensure that the food goes through all the proper steps throughout the entire
process to maintain high quality, toxin-free food.
To enhance and maintain the organic farming process, the International
Federation of Organic Agriculture Movements (IFOAM) has identified four principles of
26
organic food production. The four basic principles; care, health, ecology, and fairness;
should be practiced in organic agriculture’s farming, processing, and distribution
(IFOAM, 1998). The principle of care is a precautionary standard designed to protect the
health and well-being of the environment and the people in it (IFOAM, 1998). The
principle of health states that organic farming should sustain and enhance the health of
the soil, crops, livestock, and humans (IFOAM, 1998). Regarding ecology, organic
farming should emulate and support cyclical living systems (IFOAM, 1998). Finally,
IFOAM (1998) asserts that organic farming builds on fairness within relationships
between farmers, workers, processors, distributors, and consumers. Although these
guidelines might appear excessive and time-consuming, they ensure proper standards in
organic foods.
Foods that meet all USDA certified organic standards receive the USDA organic
seal on their label. The USDA organic seal guarantees that at least 95% of the product
ingredients are organic (USDA, n.d.b). The USDA National Organic Program conducts
more than 45,000 onsite inspections annually to ensure that all organic crops, livestock,
and agricultural products are within USDA organic regulations (USDA, n.d.b). These are
all additional steps that may increase the cost of organic foods; however, they offer peace
of mind in knowing that you are consuming safer products.
Organic Food Supply Chain
The conventional food supply chain moves foods that contain chemical fertilizers,
pesticides, and herbicides, as well as products from animals that are given antibiotics and
growth hormones, from producer to consumer. Conventional farming is prevalent
27
worldwide because of the lower costs associated with farming and throughout the supply
chain (Sazvar et al., 2018). However, conventional food supply chains are decreasing in
demand due to the fertilizers and pesticides used, which effect the food safety and quality
(Jayalath et al., 2022). There are many agricultural and social benefits to organic
production. Organic farming can reduce soil pollution, preserve soil nutrients, lessen pest
and disease resistance in the soil, provide better employment, and improve public health
(Sazvar et al., 2018). Because of these benefits, the organic food supply chain is growing
in popularity.
The organic food supply chain works similarly to the conventional food supply
chain; however, the entire process must meet specific standards identified by the USDA.
The steps to meet the USDA requirements include using organic processes in the farming
and handling system, conducting exhaustive inspections and audits of the production and
handling operations, and implementing traceback systems that ensure organic products
are being used from both farm to market and market to farm (McEvoy, 2017). In addition
to maintaining strict requirements, seasonal and highly perishable organic foods move
through the supply chain in climate-sensitive conditions (Dovleac, 2016). A successful
organic food supply chain requires attention to detailed guidelines, precise planning and
operations, and quick response to members, suppliers, and customers.
The organic food supply chain operates both domestically and globally. Most
organic foods originate in developing countries, with Asia and Africa being the largest
organic producers in the world (Ali et al., 2021; Das et al., 2020). However, these
developing countries only account for approximately 10% of organic food consumption
28
(Ali et al., 2021). Many developing countries, specifically in Africa, produce organic
foods solely for the export market (Brantsaeter et al., 2017). Although this is
advantageous for both the importing and exporting countries, the distance that the food
travels and the required human resources can be a significant challenge in the organic
food supply chain (Dovleac, 2016). To offset these challenges, it is crucial to have
structure, coordination, and collaboration throughout the global supply chain process.
As stated above, organic food supply chain members often encounter many
obstacles. One major barrier is that organic farming can be considered inefficient in
producing food globally (Reganold & Wachter, 2016). The cost of organic foods may
increase due to these inefficiencies. Ali et al. (2021) surveyed 335 Chinese university
students who consume organic foods and found that although customers want to consume
organic foods for health benefits, the high price can decrease the frequency and quantity
of organic food purchases. It is imperative to implement appropriate value creation
processes to develop an organic food supply chain that is successful, sustainable, and
responsive to consumer needs (Mili & Arfa, 2020). However, Dovleac (2016) found that
creating a value chain in the organic food market can be quite challenging. Figure 2
illustrates a business model framework consisting of resources, partners, activities,
customers, and channels, that has been successful in value creation processes that
promote long-lasting economic, social, and cultural impacts (Mili & Arfa, 2020).
Adopting this framework may help strengthen the global organic food supply chain,
increasing food production, distribution, and purchasing. Additionally, utilizing the
29
resource dependency theory can further strengthen the organic food supply chain by
creating a balance in organic food resources.
Figure 2
Business Model Framework for Value Creation
Note. Adapted from “Uncovering value creation factors in organic food supply chains,”
by S. Mili and I. Arfa, 2020, International Journal on Food Systems Dynamics, 11(5),
503–521. (https://doi.org/10.18461/ijfsd.v11i5.70). Creative Commons License 2020.
Reprinted with permission.
One strategy to combat some of the issues associated with the organic food supply
chain is to utilize a direct distribution channel for organic food. The direct food supply
chain bypasses the traditional supply chain and goes directly from the farm to the
30
consumer (Jayalath et al., 2022). Direct food supply chain sales may occur at a farmers’
market, farm shop, or home delivery (Jayalath et al., 2022). Managing the supply chain
for perishable products can be highly challenging. Because organic foods have a shorter
shelf life, the direct food supply chain allows for perishable foods to get to the consumer
more timely, decreasing the amount of food waste (Chen & Chen, 2021). The direct food
supply chain is an excellent option for distributing organic foods on a smaller scale.
Organic Food Benefits
There are a multitude of benefits to growing and consuming organic foods.
Studies have shown that conventional foods are grown using pesticides, nitrates, heavy
metals, hormones, antibiotics, and genetically modified organisms, resulting in adverse
health effects (Das et al., 2020). Since organic foods are grown more naturally, they
contain fewer toxins and contaminants and are typically fresher because they do not
contain as many preservatives (Ashaolu & Ashaolu, 2020). In addition to the
compositional differences, organic foods reduce the likelihood of antibiotic resistance
and lessen pesticide exposure from 38% to only 7% (Fung, 2015). One major benefit of
pesticides is that they keep bugs and animals away from the crops. Aside from finding an
alternate method to keep insects away, there do not appear to be any adverse effects of
removing these contaminants from the farming process.
Organic foods are grown in a manner that bypasses many chemicals and toxins
and provides humans with healthier food options that help reduce detrimental health
effects. In a study by Baudry et al. (2018), results showed a positive correlation between
participants who consumed high amounts of organic foods and a decreased risk of cancer,
31
with a substantially lower risk of developing non-Hodgkin lymphoma and
postmenopausal breast cancer. Studies have also found that organic foods reduce the risk
of infertility, congenital disabilities, pre-eclampsia, allergic reactions, and ear infections
(Vigar et al., 2020). These health issues can be devastating to an individual and their
family. It is incredible to see the difference and positive impact of organic food
consumption on human health.
Organic products provide many health benefits, but organic farming also
contributes to environmental sustainability. Growing crops organically can reduce
pollution, preserve water, enhance soil fertility, and reduce energy use (Ashaolu &
Ashaolu, 2020). Preserving our water, soil, and the air is necessary for our planet to
thrive. Organic farming also has been shown to have fewer greenhouse gas emissions
(Brantsaeter et al., 2017). Any reduction in the release of gasses into the atmosphere is
beneficial to the environment and our health.
Organic Food Pricing
There is a significant difference in the price of organic versus conventional foods.
While most consumers purchase organic foods for health reasons, the price is often a
barrier to consumer buying behavior (Ismael & Ploeger, 2020). Mather et al. (2005)
found that although most consumers do not want to ingest genetically modified
organisms, the price differential will result in a competitive advantage for conventional
foods, reducing organic food consumption. The lower price and competitive edge of
conventional foods make marketing organic products a major hurdle (Srinieng & Thapa,
32
2018). Failure to market organic foods properly may lead to an even lower share of the
total food market.
As with most products, a high price premium can reduce the affordability and
accessibility of the items. Research has shown that the price of the global organic food
market is five times as high as the conventional food market (Dangi et al., 2020; Schlatter
et al., 2020). Kittredge (n.d.) found a significant price differential of conventional versus
organic eggs. While there is a $.57 increase in organic eggs purchased from a farmers'
market, there is a $2.34 increase in organic eggs purchased from a grocery store
(Kittredge, n.d.). This 93.6% increase in the cost of organic eggs can be detrimental to the
organic egg industry and push consumers to purchase conventionally processed eggs.
Producing and supplying organic food can require an articulate, skilled, and
speedy workforce. Pawlewicz (2020) found that the manufacturing process of organic
products is expensive, lengthy, and labor intensive, resulting in elevated prices. While
organic farming is more labor-intensive than conventional farming and requires faster
supply chain movement due to the absence of preservatives, the 20%–100% price
differential seems excessive (Ashaolu & Ashaolu, 2020). These extreme price differences
will make it arduous for the organic food market to succeed. However, appropriate
supply chain management and strategic planning can create solutions to reduce costs
(Sazvar et al., 2018). The goal of writing this doctoral study is to identify the driving
contributors to the substantial price premium of organic foods and analyze the strategies
that successful organic food supply chain leaders use to allow the organic food market to
compete with conventional foods.
33
Transition
I conducted this study to identify and analyze strategies used by successful
organic food suppliers to decrease organic food production costs. In Section I, I
introduced the background, problem, purpose, nature, and significance of the study. The
population was determined, the research and interview questions (see Appendix A) were
provided, and the conceptual framework was established. The operational definitions
were specified, and the assumptions, limitations, and delimitations were assessed. Section
I concluded with a review of the literature.
In Section 2, I begin by restating the purpose statement. I also include information
on the role of the researcher, participants, population and sampling, research method and
design, data collection, and reliability and validity. I conclude Section 2 with a transition
and summary. In Section 3, I present my findings, apply the findings to professional
practice, identify implications for social change, offer recommendations for action and
further research, and reflect on the research process.
34
Section 2: The Project
The participants in this study were successful supply chain leaders at four
organizations that supply organic foods to local grocery stores in South Carolina.
Findings from this study may be valuable to organic food suppliers who have difficulty
reducing organic food production costs. In Section 2, I describe how this study was
conducted, including a reiteration of the purpose statement; a thorough analysis of my
role as the researcher; and a discussion of the participants, research method and design,
population and sampling, ethical research requirements, data collection instruments and
processes, data organization technique, data analysis, and study reliability and validity
before concluding the section with a transition and summary.
Purpose Statement
The specific business problem was that some organic food supply chain leaders
lack strategies to reduce organic food production costs. Therefore, the purpose of this
qualitative pragmatic inquiry was to explore the processes supply chain leaders at four
organizations use to supply organic foods to local grocery stores in South Carolina.
Role of the Researcher
I was the primary instrument to collect data for this doctoral study. The role of the
qualitative researcher is to act as the research instrument to interact with the study’s
participants, collect data, and interpret the findings (Karagiozis, 2018). It is also
important that the researcher be sensitive to and respectful of the participants’ rights
(Karagiozis, 2018). My role as the researcher included analyzing and interpreting the data
35
I collected from virtual, semistructured interviews with food suppliers that supply organic
foods to grocery stores in South Carolina.
Although I am a customer of several participants, I did not have a personal
relationship with them. As a researcher, I had to maintain ethical standards while
gathering the data for this study. Qualitative researchers should view ethics as a
component of the relationship between themselves and the research (Roth & von Unger,
2018). To guarantee ethical standards were upheld throughout the study, I adhered to the
Belmont Report protocol because it provides a guideline for producing ethical research
when using human subjects. I followed the three fundamental principles of the Belmont
Report protocol: respect for persons, beneficence, and justice (see Adashi et al., 2018).
This separation of knowledge and experience of the participants, combined with the
Belmont Report principles, ensured that the current study was conducted ethically.
Bias is possible throughout the research process, including during the recruiting,
data collecting, and results reporting stages (Marshall et al., 2021). To ensure reliability
and mitigate bias, I used triangulation, member checking, and open-ended interview
questions and interviewed participants until data saturation was reached. Triangulation
allows researchers to measure data from different sources and is an established and
trustworthy means of reaching validity (Farquhar et al., 2020; Yin, 2008). Researchers
use triangulation to reduce bias, enabling them to view data from multiple sources.
Researchers use member checking to ask for participants’ feedback on the interpretation
of data, which can improve the quality and reliability of the study (Motulsky, 2021). In
36
this study, participants were able to review my data interpretation and offer feedback,
which enabled me to mitigate any bias.
I followed the interview protocol (see Appendix A) for each interview. Once the
participant consented to take part in the study, I began asking interview questions in a
recorded setting. The interview questions were structured in an open-ended format to
promote sufficient answers and discussion. Open-ended interview questions encourage
the participant to provide lists, short answers, or detailed narratives instead of “yes” or
“no” answers (Weller et al., 2018). Open-ended interview questions allowed participants
to give thorough and specific answers, mitigating for the chance for bias.
Qualitative researchers should continue with interviews until data saturation,
which is accomplished when no new themes or patterns arise from additional interviews,
is attained (Fusch & Ness, 2015). I reached data saturation through triangulation, member
checking, and open-ended interview questions. These techniques allowed for the
collection of reliable, valid, and bias-free data.
Participants
To be included in this study, participants had to meet the following eligibility
requirements: have successfully offered organic foods for a minimum of 5 years and must
supply organic foods to grocery stores in South Carolina. The participants were recruited
using the purposive sampling strategy. Purposive sampling produces rich data that
focuses on a particular topic (Ames et al., 2019). To gain access to participants, I
identified potential organizations that aligned with the eligibility requirements, contacted
them by phone, email, or in person, and obtained their willingness to participate in the
37
study. To identify potential organizations, I utilized Chamber of Commerce directories,
internet searches, and personal recommendations.
I obtained approval from Walden University’s Institutional Review Board (IRB)
before contacting prospective participants. Once the IRB granted permission to conduct
the study, I spoke to a supply chain manager from each organic food supplier to
determine their willingness to participate. Those that agreed to take part in the study then
scheduled a time for their interview. Establishing a working relationship and building
rapport with each participant is crucial, even before the interview (McGrath et al., 2019).
I ensured each participant that all of their answers would remain confidential and that
they could withdraw from the study at any time. Additionally, I built rapport by
researching the participant to show my interest in their organization and ensure a bias-
free interpretation of the data.
Research Method and Design
Research Method
The research methodology can have a big impact on the design and results of a
study. There are three major research methods: qualitative, quantitative, and mixed
(Saunders et al., 2016). Researchers use qualitative studies to provide richer results,
explore the subject in a real-life situation, and establish meanings through words
(Saunders et al., 2016). Qualitative research results in data that are not quantified but
observed from the participants’ account of a phenomenon (Serra-Aracil et al., 2022).
Researchers can help outsiders understand unfamiliar experiences by providing
qualitative data (Ehrmin & Pierce, 2021). The qualitative methodology was most
38
appropriate for this study because it allowed me to delve into the efficacious supply chain
strategies that successful organic food suppliers have implemented to reduce organic food
production costs.
Quantitative research is another methodology that can be used to gather data.
Quantitative researchers gather numeric data and identify the relationship between
variables (Serra-Aracil et al., 2022). Quantitative researchers can generalize data using a
large-scale sample (Lanka et al., 2021). Researchers select the quantitative method to
collect statistical data that are processed to be useful, are measured objectively, and
identify the relationships between variables (Firestone, 1987; Saunders et al., 2016).
Statistical data are unsuitable for gathering subjective information; therefore, the
quantitative method was not appropriate for this study.
A third research methodology is the mixed-methods approach. Researchers use
the mixed-methods approach to integrate at least one qualitative and one quantitative
research component (Kansteiner & Konig, 2020). Some researchers have found it
beneficial to use both quantitative and qualitative methods instead of viewing one as
better than the other (Serra-Aracil et al., 2022). Researchers using mixed methods can
study the relationship using both quantified variables and situational contexts (Pita
Fernandez & Pertegas Diaz, 2002; Serra-Aracil et al., 2022). Although there are benefits
to using mixed-methods research, the quantitative aspect was not necessary to address the
focus of the current study.
39
Research Design
Four common qualitative research designs are narrative inquiry, ethnography,
case study research, and pragmatic inquiry (Merriam & Tisdell, 2016). Researchers use a
narrative design for personal storytelling in a chronologic or sequential format (Saunders
et al., 2016). In narrative inquiry, stories are used to offer the researcher the ability to
understand the world and its people (Andrews, 2020). Narrative research was not
appropriate for the current study because it would have resulted in a large amount of
irrelevant information.
Ethnography is a research design that focuses on society and culture (Merriam &
Tisdell, 2016). Ethnography requires researchers to immerse themselves in a situation to
experience a phenomenon firsthand, allowing them to obtain a profound understanding of
the study (Bartholomew & Brown, 2019). Researchers utilize the ethnographic approach
to identify the interaction between and distinctly interpret a group or culture (Saunders et
al., 2016; Yin, 2018). The current study was focused on a variety of organic food
suppliers; therefore, an ethnography would not have contributed to answering the study’s
research question.
A case study can include a person, group, organization, association, change
process, or event, and the design is used to understand a real-life business setting
(Saunders et al., 2016). Researchers employ case studies to attain an in-depth
comprehension of the nature and intricacy of the phenomenon (Moghadam et al., 2021).
When variable data does not produce meaningful results, a case study can provide an
understanding and knowledge of a complex narrative (Gallagher, 2019). Although
40
researchers use case studies to obtain in-depth data on a particular phenomenon, the
design would not yield the introspective research that this study required.
The pragmatic inquiry approach is an effective method for gathering qualitative
data, and it is used to isolate a particular topic and gain intensive knowledge about it
(Waibel et al., 2015). The pragmatic inquiry design enables researchers to gain insight
from the participants’ perspective, which results in rich and specific data (Taguchi,
2018). A pragmatic inquiry was an appropriate choice for the current study because it
enabled me to understand the strategies and practices of various successful organic food
suppliers that have reduced organic food production costs.
I interviewed successful supply chain leaders at four organizations that supply
organic foods to local grocery stores in South Carolina until I reached the point of data
saturation. Data saturation is reached once researchers are no longer able to collect new
information in a study (Mwita, 2022). It is crucial for qualitative researchers to reach data
saturation because it ensures the validity and credibility of the study (Mwita, 2022). I
conducted semistructured interviews with open-ended questions until no new themes or
patterns arose from the participants’ responses.
Population and Sampling
The population for this qualitative pragmatic inquiry was successful organic food
suppliers. The sample included supply chain leaders at four organizations that supply
organic foods to local grocery stores in South Carolina and had successfully offered
organic foods at lower prices than their competition for a minimum of 5 years. Many
factors are involved in determining a sample size; however, it is crucial to keep in mind
41
that fewer participants are needed if the participants provide thorough and robust
information (Mthuli et al., 2022). Stake (2006) suggested that researchers include a
minimum sample size of four participants to reach data saturation. Researchers must
reach data saturation to produce dependable and credible research (Antes, 2014).
I used purposive sampling to select participants that produced appropriate
information regarding the current study. In purposive sampling, the researcher chooses
specific cases to obtain relevant information on the topic (Campbell et al., 2020). The
intention of using purposive sampling is to match the sample with the study to provide
rigorous and trustworthy data (Campbell et al., 2020). Because purposive sampling is
employed to select participants likely to generate useful information, this method allowed
me to gain more in-depth knowledge on the topic under study.
Ethical Research
Ethical research plays a significant role in qualitative studies and is critical to
maintaining the integrity of the study (Furtak, 2022). To maintain ethical standards,
researchers should obtain informed consent, preserve confidentiality, and educate
participants on the purpose of the study and their right to continue or withdraw from the
study (Brinkmann & Kvale, 2005; Furtak, 2022). I followed all the applicable rules and
regulations, including adhering to the Belmont Report, to meet ethical standards and
protect participants. I emailed all participants with an informed consent form (see
Appendix B) before their scheduled interview. An informed consent form acts as a
contract and develops a sense of trust between the researcher and the participant (Mandal
& Parija, 2014). The informed consent form included detailed information about the
42
study and interview processes; provided participants with the option to participate or
withdraw from the study; and listed contact information for myself, my doctoral
committee, and the Walden University IRB (see Mandal & Parija, 2014). Participants had
the option to withdraw from the study at any time by scheduling a call with me or
sending me an email.
I complied with all guidelines for ethical research as required by the Belmont
Report and Walden University IRB. Before I contacted participants or conducted this
study, I applied for and received approval from Walden University IRB (Approval # 10-
19-24-1038874). The Belmont Report outlines ethical practices for conducting research
using human subjects and provides three basic principles required when conducting
research: respecting the participant, beneficence, and justice (U.S. Office for Human
Research Protection [OHRP], 1979). Regarding respecting the person, researchers must
treat the participant as an independent and protected agent (U.S. OHRP, 1979). To
maintain respect of my study’s participants, I administered informed consent forms as
detailed in the interview protocol (see Appendix A). The principle of beneficence
requires the researcher to not only do no harm but also to increase any potential benefit to
the participant (U.S. OHRP, 1979). I maintained strict confidentiality throughout the
interview and did not use any identifying verbiage in the study to remove any harm to
participants. The principle of justice refers to all participants receiving equal treatment
(U.S. OHRP, 1979). I used purposive sampling to select participants based on their
knowledge of a topic (see Bernard, 2013). Each participant had essential information to
provide and was treated equally as a valuable component of the study.
43
To further protect the information provided and the identity of the participants, I
assigned them code names. Once the interview was concluded, I stored the hard copy of
the interview recording in a locked, fireproof safe. The interview transcript was password
protected to prohibit others from viewing the information. All participant and interview
information will be kept safe for 5 years. At the end of this time, I will delete electronic
files and shred physical documents related to the study.
Data Collection Instruments
I was the primary instrument for this study. In a qualitative study, the researcher is
the primary research instrument because they conduct interviews, analyze the data, and
interpret the findings (Shufutinsky, 2020). As a researcher, I had to create a trusting and
collaborative relationship with the participants (see Soh et al., 2020). I collected data by
conducting semistructured interviews with supply chain leaders from four organizations
that supply organic foods to local grocery stores in South Carolina. In a semistructured
interview, the interviewer asks all participants the same questions in the same order, then
compares the data (McIntosh & Morse, 2015). To ensure that I asked each participant the
same questions in the same order, I printed out the list of interview questions and marked
off each question as they were asked to the participant.
Before beginning each interview, I read the opening statement of the Interview
Protocol (see Appendix A). I gave the participants a hard copy of the Informed Consent
Form (see Appendix B). After addressing any questions or concerns, I had the
participants email me the consent form with a note saying “I consent.” To begin the
interview, I turned on the recording device and asked Interview Questions (see Appendix
44
C). In addition to the recording device, I took notes as the participants answered
questions. At the end of the interview, I explained how member checking was utilized
and then scheduled a follow-up interview with the participant. I closed the interview by
verifying the participant’s contact information and expressing gratitude for their
participation in my study.
Reliability and validity are essential to qualitative research. Researchers strive for
validity because it demonstrates the study’s usefulness (Leung, 2015). I used member
checking to ensure a valid study. With member checking, the researcher confirms the
accuracy of their data interpretation with the participant (Gray, 2018). I employed
member checking by paraphrasing the participants’ answers and asking clarifying
questions when needed (Coleman, 2021). Researchers aim for reliability to ensure
consistent and replicable research (Leung, 2015). I used methodological triangulation to
establish reliable research. Researchers use methodological triangulation to compare data
from multiple participants to determine if similarities exist (Guion et al., 2011). I
triangulated the data from each organization by comparing the interview answers to
identify the information that coincides with the others. Compiling data from multiple
participants and identifying similarities can increase reliability and validity.
After the completion of the questions, I transcribed the interviews. I interpreted
the findings and highlighted themes that were present. I presented my interpretation to the
participant in the follow-up member checking session to ensure accuracy and agreement.
The interview protocol is in Appendix A, and the interview questions are in Appendix C.
45
Data Collection Technique
Data collection is an essential component of a qualitative study. I utilized the
interview protocol (see Appendix A) to conduct semistructured interviews for this study.
The interview protocol is a fundamental tool in data collection and creates quality and
consistency in the data collection process (Braaten et al., 2020). Once the Walden
University IRB approved my study, I contacted the prospective participants and emailed
them the informed consent form (see Appendix B). Upon participant consent, I gave the
interviewee a choice between meeting face-to-face at a predetermined location or
virtually using Skype. At the beginning of the meeting, I introduced myself, explained the
purpose of my study, and provided the interview protocol and a hard copy of the
informed consent form. Once the consent form was signed, I turned on my recording
device and began the interview. I took notes and observed the participant during the
interview, then thanked the participant and scheduled a follow-up interview once it
ended.
I conducted semistructured interviews to gather data for this study.
Semistructured interviews are one of the most used data collection methods (Bradford &
Cullen, 2013). Although it is widely used and boasts many advantages, there are also
disadvantages to using semistructured interviews. One disadvantage of conducting
semistructured interviews is that the researcher’s perspective may dictate the interview
questions and influence the interpretation of the data (Diefenbach, 2009). To combat this
potential misinterpretation, researchers should adequately identify the study’s purpose
and devise a plan to obtain relevant information to restore the quality of the study
46
(Mahat-Shamir et al., 2021). Another disadvantage of employing semistructured
interviews is that the researchers cannot always test the findings because of the
uniqueness of participants’ experiences and answers (Diefenbach, 2009). Although, being
able to test and verify the findings is not always a disadvantage. Semistructured
interviews allow researchers the opportunity to see an extraordinary phenomenon through
the participant’s view (Price & Smith, 2021). A semistructured interview, using open-
ended questions, is advantageous and beneficial in research as it allows the researcher to
obtain a deeper understanding of the phenomenon and view an experience through the
lens of the participant.
I used member checking to ensure accuracy in my interpretation of the interview
data. Member checking allows researchers to demonstrate validity in their study by
confirming their interpretation with the participant (Brear, 2018). Following the
interview, I transcribed the data and interpret the participant’s responses. I emailed a
copy of my notes to the participant and scheduled a time to review the accuracy of my
interpretation. I finalized the data once the participant approved my interpretation.
Data Organization Technique
Practical organization is an essential aspect of properly analyzing collected data.
Collecting and organizing data can be a lengthy process (Yin, 2018). However, data
collection is more convenient now, thanks to technological advancement (Janssen et al.,
2020). My primary data consists of typed notes in Microsoft Word and a recording of the
interview. I utilized Microsoft Excel to organize the interview and participant data
further. I saved a hard copy of my notes and recordings locked in a fireproof safe. I saved
47
all remaining information on a password-protected external hard drive. I will save all data
and documents for 5 years, at which point I will delete all electronic data and shred all
physical data.
Data Analysis
Analyzing data allows the researcher to effectively interpret the research findings.
The primary goal of data analysis is to establish valid and correct data interpretation
(Aldahwan & Ramzan, 2022). I will use thematic analysis to analyze this qualitative
pragmatic inquiry. Researchers use thematic analysis to identify common themes or
patterns amongst the participants (Coghill et al., 2022). Identifying common themes can
allow the researcher to properly interpret qualitative data.
Researchers use triangulation to increase the validity and reliability of the
research findings. I used methodological triangulation for this study. Researchers use
methodological triangulation when collecting data from multiple research methods that
explore the same phenomena (Maria Mercedes, 2022). I triangulated data from each
interview to ensure similarities existed within the research. Triangulating data and
identifying similarities help create more credible and trustworthy data.
I used semistructured interviews to collect data from at least four participants. I
recorded and used Microsoft Word to transcribe the interviews word-for-word and then
paraphrased the transcript for member checking. I sent my interpretation to the
participant and scheduled a time to discuss its accuracy. Once the data interpretation was
approved, I used Microsoft Excel and NVivo software to organize my data and recognize
themes. Researchers use NVivo because it provides flexible data categorization and takes
48
less time than analyzing data manually (Alam, 2021). I spotlighted key themes from the
interviews and direct observation during the analysis. I used coding to help demonstrate
meaning from the collected data (Clark & Veale, 2018). The NVivo software will assist
me in the coding process.
I used thematic analysis to recognize common themes within the data and themes
that are related to my conceptual framework. Researchers use thematic analysis to
interpret and understand data by identifying patterns in qualitative research (Maguire &
Delahunt, 2017). Braun and Clarke (2006) outline a six-step approach to thematic
analysis: (a) become familiar with the data, (b) generate codes, (c) identify themes, (d)
review themes, (e) define and name themes, and (f) write up the report (Mihas, 2023).
This six-step framework allowed me to recognize common themes in my research to
interpret the data correctly.
I utilized Braun and Clarke’s six steps to identify repeating patterns within my
data. I read the transcripts multiple times to familiarize myself with the data. Once I was
familiar with the data, I used Microsoft Excel and NVivo software to code portions of the
data that were relevant to my research question. Then, I analyzed the codes and identified
the related themes. In the fourth step, I color coded and analyzed each theme to ensure
they were useful in my research. I then described each theme and showed if and how they
related to each other. Finally, will wrote up the report, which is in Section 3. Following
this six-step framework allowed me to identify recurring supply chain themes that
correlate to strategies that can reduce organic food production costs and are related to the
RDT.
49
Reliability and Validity
Reliability
Creating reliable and dependable data significantly contributes to establishing
rigor and trustworthiness in qualitative research (Janis, 2022). Verifying reliability can
sometimes be difficult as there are no statistical tests as there are with quantitative data
(Sutton & Austin, 2015). I utilized member checking to create reliability in my study. To
encourage member checking, I paraphrased interview data, asked for clarification when
needed, and obtained participant verification of my interpretation (Coleman, 2021). I also
followed the interview protocol (see Appendix A) to provide consistency throughout the
various interviews.
Validity
Establishing validity in qualitative research can be challenging. However, creating
credible, transferable, and confirmable research can assist in reaching validity
(FitzPatrick, 2019). Researchers can ensure credibility by utilizing member checking
(Yin, 2018). After the interviews, I sent the transcripts to the participants to determine the
accuracy of the data interpretation. Qualitative researchers can also use triangulation to
achieve validity (Caretta & Perez, 2019). I compared data from multiple interview
transcripts to ensure that each participant provided adequate answers pertaining to the
research question. Another method to build validity is transcribing interviews using audio
recordings instead of the researcher’s notes (Coleman, 2021). Using recordings guarantee
that transcribed data are accurate, restoring credibility.
50
With transferability, the researcher should understand that although research
cannot be completely replicated, patterns and themes should exist within the data (Stahl
& King, 2020). It is also important to understand that one participant’s thoughts and
stories are not always the same as others’ (Connelly, 2016). I documented all aspects of
the research process and utilized data coding to establish transferability (Saunders et al.,
2016; Yin, 2018). Researchers implement confirmability to draw conclusions and
interpret the findings of the data (Yazan, 2015). To create confirmability, I retained
detailed notes of the decisions and analyses throughout the research process and apply
member checking (Connelly, 2016).
Qualitative researchers should collect data until they reach the point of data
saturation, which is when no new themes are present. When a researcher utilizes multiple
data collection tools, more data will be collected, giving the researcher a higher chance of
reaching the data saturation point (Mwita, 2022). Consistency and dependability are key
factors in obtaining data saturation (Janis, 2022). To promote validity, I used
triangulation, member checking, and open-ended interview questions. To reach data
saturation, I continued interviews and gathered data until no new information emerged.
Transition and Summary
I started Section 2 of this study by restating the purpose statement and introducing
the role of the researcher and the participants. For this study, I interviewed supply chain
leaders at four organizations that supply organic foods to local grocery stores in South
Carolina. I utilized the interview protocol (see Appendix A) and interview questions (see
Appendix C) to conduct the interviews. Section 2 also contained a discussion of the
51
research method and design, population and sampling, ethical research, data collection
instruments and technique, and data analysis. Section 2 concluded with an analysis of the
reliability and validity of my study.
Section 3 will start with an introduction followed by the presentation of the
findings, applications to professional practice, and implications for social change. I will
conclude Section 3 with recommendations for actions, recommendations for further
research, and reflections.
52
Section 3: Application to Professional Practice and Implications for Change
Introduction
The purpose of this qualitative pragmatic inquiry was to explore the processes
supply chain leaders use to supply organic foods to local grocery stores. The data were
collected using semistructured interviews, consisting of seven open-ended questions, with
four organic food suppliers that sell organic foods to grocery stores in South Carolina. I
used member checking to ensure that my interpretation of the data was correct. The
findings indicated the struggles within the organic food supply chain and suppliers’
successful strategies aimed at reducing organic food costs.
Presentation of the Findings
This qualitative pragmatic inquiry aimed to answer the overarching research
question: What strategies do organic food supply chain leaders use to effectively reduce
organic food production costs? To answer this question, I conducted semistructured
interviews with four supply chain managers who sold organic food to grocery stores in
South Carolina. I invited supply chain managers to participate in this study through an
approved interview request template sent by email. Before taking part in the study
potential participants had to reply to an email with the phrase, “I Consent,” if they
consented to the study’s process and expectations. I then scheduled phone interviews
with them by email. The interviews were audio recorded using a digital recorder.
I transcribed and coded the interviews using NVivo software, Microsoft Word,
and Microsoft Excel. Member checking was then performed by emailing the participants
an interpretation of the interview data for their feedback. To protect the identities of the
53
participants, I replaced their personal names with the codes: P1, P2, P3, and P4.
Participants’ names, identifying information, and answers to interview questions will
remain confidential.
Data saturation occurred after the fourth interview when no new data were found.
Data analysis resulted in six emergent themes: organic certification, food appearance,
expensive freight costs, speed of food distribution, labor, and relationships with farmers.
The emergent themes were validated when compared to the literature review and the
conceptual framework of Pfeffer and Salancik’s RDT. The interviews confirmed the
importance of supply chain member relationships, as identified through the RDT.
Theme 1: Organic Certification
The participants discussed different factors that increase the price of organic
foods compared to conventional foods. One major cause of the heightened organic food
price, and the first theme to emerge from the data analysis, was the cost of certification to
be USDA-certified organic. The actual cost of receiving USDA organic certification
ranges from $250 to $13,680 (California Certified Organic Farmers [CCOF], n.d.).
Several factors, such as the organization’s size, type, and complexity, determine the
actual fees charged to each company (USDA, n.d.a). To recuperate some of the costs
incurred from receiving USDA organic certification, P1 stated that many organic food
producers add the certification fees to the price of the produce. This accession is one of
the initial fees that increases organic production costs.
Participants noted that in addition to the costs, there are other factors associated
with obtaining USDA organic certification that also contribute to the increased price of
54
organic foods. P3 stated that the process and time it takes to be certified organic increases
the price of organic foods. P3 then added that scheduling an inspection of the farm
escalates the wait time, which is another expense that is included in the price of organic
foods. With organic farming being such a labor-intensive process, these additional fees
and costs can significantly escalate production costs.
As stated in the RDT, organizations depend on other organizations, and organic
farms depend on the USDA certification to ensure that all farming processes are being
performed accurately. Although this is an additional fee that, in turn, increases the
organic food price, the certification process ensures food that is high in quality and free
of toxins. Having this reassurance in the USDA organic label justifies the price for some
consumers. However, although many people want to have healthier food options, the
increased price of organic foods oftentimes makes it unattainable for all of society.
Theme 2: Food Appearance
The second theme identified was the assessment of consumers and grocery store
buyers of the quality of the produce based on its appearance. P1 stated “the biggest
barrier to a more efficient supply chain is our specifications on the appearance of food.”
Similarly, Jaros et al. (2000) found that food’s color and physical form are linked to the
perception of the food quality. Additionally, P1 said that “many of the specifications that
grocery stores have are not consistent with the taste or the nutrition of the produce and,
instead, are purely cosmetic.”
P3 stated that the demand for cosmetically perfect food results in increased food
waste. Food waste is a significant concern because approximately one third of produce is
55
wasted in the supply chain process from producer to consumer (Gustavsson et al., 2011;
Sutinen & Narvanen, 2022). When consumers and grocery store purchasers choose
produce based solely on its appearance, it slows down the transport of food and increases
the amount of food waste. Reducing the need and desire for food free of imperfections is
a significant step toward eliminating some of the high amount of wasted food.
Theme 3: Expensive Freight Costs
The third theme to emerge was the need to reduce expensive freight costs. P1
stated that freight costs are a significant portion of organic food prices. The necessity of
speedy and precise shipping for fresh produce has always been an added expense in the
cost of organic foods; however, the costs have been even higher since the COVID-19
pandemic. Since the second half of 2020, freight costs have risen over 500% compared to
the prepandemic rates (Carriere-Swallow et al., 2023). These increased transit costs
constitute a significant hurdle in reducing organic food costs.
The RDT was helpful in looking at this situation because to the theory helps
understand the relationships between members of the organic food supply chain.
According to the RDT, there is often a reciprocal dependency between organizations in
the supply chain (Drees & Heugens, 2013). Organic food producers rely on freight
companies to transport their produce, just as the freight companies rely on organic farms
to supply food for them to transport. The key for organic producers to reduce freight costs
is to develop involved relationships with the transit organizations and be creative in the
strategies used to transport produce.
56
The participants all shared strategies that they use to reduce expensive freight
costs. P1 mentioned finding the cheapest transit organizations for each shipment because
the prices vary depending on several factors. P4 stated that they have implemented
coriding. In coriding, the organic producers share space in the same vehicle with other
producers. P4 shared that the benefits of coriding are that the organizations split the fare
cost, which reduces freight charges and gets the produce to consumers faster. P2 stated
that they “decrease delivery dates for produce sold to restaurants and try to consolidate as
much as they can in each order.” P4 reported that they piggyback multiple deliveries on
one truck to save on fuel costs. P3 has implemented backhauling as well as using their
own trucks when making deliveries. P3 explained backhauling by saying that after they
make deliveries, they try to pick up produce from other locations so that their trucks do
not come back empty, which also eliminates an additional trip. P3 also shared that they
“use their own box trucks to make deliveries whenever it is appropriate.” When using
their own trucks, P3 said that they “fill them up as much as possible, which saves money
reduces the environmental footprint.” These strategies all seem to be successful in
reducing some of the freight costs.
Theme 4: Speed of Food Distribution
The fourth emergent theme was the criticalness of distributing organic food as
quickly as possible. All produce has a window of the length of time it will stay fresh;
organic food has an even smaller timespan. Effective inventory management,
transportation, and distribution are critical elements to delivering organic foods
expeditiously and reducing food waste (Leithner & Fikar, 2022). Several of the
57
participants shared their strategies in trying to get their produce out expeditiously. P4
stated that one of their techniques for reducing costs and waste is quickly getting their
produce to the market. P2 shared that since they cannot get their produce to customers as
promptly as they need to, they often use a distribution hub, saying they “deliver their
produce to a regional hub that can distribute it to a much larger area.” This strategy
enables the produce to be distributed considerably faster and allows P2 to get their
produce out to markets they would otherwise not be able to reach.
Like other participants, P1 said they send some of their produce to a distribution
hub; however, when possible, P1 shared that they sometimes bypass the usual distribution
chain and send the produce directly to the grocery store from the producer. Directly
shipping the produce allows the farm to transport the food as soon as it is ready. P1 also
said they “schedule distribution as close to the pack date as possible.” Distributing
produce immediately after being packed lengthens the shelf life and reduces product
waste.
Theme 5: Labor
The fifth theme that emerged from the data was the amount of labor that goes into
organic farming. Organic farming requires a significant amount of time and maintenance,
which results in additional costs for production. To maintain USDA organic certification,
farmers cannot use any synthetic pesticides, herbicides, or fertilizers (Dat et al., 2020). P3
stated that “the lack of viable herbicides requires more labor, which is one of the most
expensive inputs in organic farming.” Furthermore, Lanini (2010) found that organic
58
herbicides work best when used in high volumes and concentrations; however, these
herbicides are costly, limiting their affordability for commercial crop production.
P1 shared that since organic farmers cannot use the chemicals that conventional
farmers use, they cannot produce the same amount of organic crops as conventional
crops. So, in addition to the increased labor costs, organic farmers are producing fewer
fruits and vegetables. P4 added that educating consumers on the labor and process that
goes into organic farming is imperative. Organic farming is lengthy, expensive, and labor
intensive, which leads to higher prices when compared to conventional foods
(Pawlewicz, 2020). The extensive labor required to grow organic crops is another
expense that results in the increased cost of organic food production. However,
consumers might be more willing to pay a premium price for organic foods if they
understand the breakdown of costs associated with production and the supply chain
process.
Theme 6: Relationships With Farmers
The sixth and final theme identified in the current study was the dire need to
develop a relationship with organic food producers. The food supply chain comprises
farmers, distributors, wholesalers, and retailers (Bhat et al., 2022). To create efficiency in
the organic food supply chain, distributors must establish relationships not only with the
wholesalers and retailers but with the farmers as well. P1 stated that they constantly
communicate with their farmers and do in-depth product planning. P1 shared that
“frequent communication and planning allows them to determine the amount of produce
they will take from each farmer per month.” Knowing the amount of produce that P1 will
59
receive from each farm enables them to develop a plan for distribution to their
wholesalers and retailers.
In addition to the relationship between farmer and distributor, it is also essential
that organic food producers develop relationships with each other. P2 shared that
“organic farmers should view other farmers not as competitors but as collaborators.” P2
stated that this view enables farmers to shift the distribution chain and expand their
outreach. Viewing other farmers as collaborators can benefit organic producers by
allowing them to share struggles and work with similar or compatible farms.
Connection to the Literature and Conceptual Framework
The RDT was useful in identifying the importance of relationships within the
organic food supply chain. The RDT enables organic supply chain members to
understand the relationships between the organization and the external environment
(Drees & Heugens, 2013). Understanding the organization-environment relationship can
allow supply chain members to develop an open mind regarding the need to be dependent
on other organizations. In the RDT, it was proposed that an organization’s survival
depends on its ability to acquire resources from other organizations (Pfeffer & Salancik,
1978; Pu et al., 2020). The overarching research question for this study revolved around
the strategies that organic food supply chain leaders use to reduce organic food
production costs effectively. After discovering the emerging themes utilizing the RDT, I
identified several strategies that can successfully reduce organic food production costs.
These strategies will be highlighted in the Recommendations for Action subsection.
60
Applications to Professional Practice
The findings of this study and the exhaustive literature review may contribute to
organic food suppliers by helping them reevaluate their current strategies to identify any
changes they may need to implement to increase efficiency and reduce costs. The
expansive body of literature showed that the cost of organic produce is significantly
higher than that of conventional foods. Additionally, the literature revealed compelling
health and environmental benefits to growing and consuming organic foods. Identifying
successful strategies to reduce organic food production costs is advantageous not only to
organic farmers but also to retailers and consumers.
The themes that emerged from this study all provide meaningful data for organic
food supply chain suppliers. The six themes (i.e., organic certification, food appearance,
expensive freight costs, speed of food distribution, labor, and relationships with farmers)
show the major costs and inefficiencies with organic food production and distribution.
The strategies shared are realistic approaches to the organic food distribution process that
are proven to reduce organic food production costs. Each participant assessed the
strategies used and found them to be effective.
Implications for Social Change
Identifying strategies that organic food supply chain members use to reduce
production costs is vital to the community. The findings of this study stand to contribute
to positive social change by decreasing organic food production costs to make organic
produce more price effective for consumers. Ismael and Ploeger (2020) found that one of
the reasons that individuals do not purchase organic foods is the elevated price. The
61
current study provides numerous techniques that organic food producers and suppliers
can implement to alleviate some of the high production costs.
Conventional foods are grown using synthetic and chemical-filled pesticides, and
studies have shown that these pesticides have tremendous adverse health effects on
humans, such as causing cancer and even death (Hassaan & Nemr, 2020). However,
many consumers cannot afford organic produce due to the increased price when
compared to conventional foods. The findings from the current study provide ample
suggestions regarding strategies that organic suppliers can implement to reduce organic
food production costs, thus making organic options more easily attainable and affordable
for consumers. Making organic food more attainable promotes economic growth as well
as healthier and safer food options for society.
Recommendations for Action
Knowledge of strategies used in the organic food supply chain process is a
fundamental constituent of the survival of organic food suppliers. Organic food suppliers
should be aware of competitors’ strategies to reduce production costs. This is not to say
that these suppliers should change their process to mimic their competition, but they
should use these techniques to evaluate the process they are currently using.
This study provides many suggestions that organic food producers can utilize to
reduce organic food production costs. The six emergent themes from this study were
derived from successful organic food suppliers who sell to grocery stores in South
Carolina. Based on the study findings, my recommendations for action are:
62
• Organic food suppliers should educate consumers on the differences between
the quality of food and the appearance of food. Consumers associate the taste
and quality of food based on its appearance, resulting in high amounts of food
waste.
• Organic food suppliers should implement transportation strategies, such as
coriding, piggybacking, and backhauling, to reduce expensive freight costs.
With freight being one of the most significant costs in the organic food supply
chain process, even a small savings in cost can positively impact total
production expenses.
• In designing a transportation strategy, organic food suppliers should also
consider an approach to decrease the time it takes for produce to get from the
farm to the retailer. Reducing the time it takes for produce to get in the
grocery stores will lengthen the shelf life and reduce food waste.
• Organic food suppliers should create an open and healthy relationship with the
farmers as well as other suppliers. As stated in the RDT, no organization is
fully self-sufficient (Pfeffer & Salancik, 1978). If suppliers work with each
other and the producers, the organic food supply chain can become more
efficient, reducing costs.
I will disseminate the findings of this study and the recommendations of action to
interested stakeholders during conferences, seminars, and workshops. I also plan on
distributing the results of this study in business and academic journals.
63
Recommendations for Further Research
This qualitative pragmatic inquiry aimed to explore the processes supply chain
leaders use to supply organic foods to local grocery stores. In this study, I acknowledge
three possible limitations. The first limitation is that participants may not share thorough
supply chain strategies, limiting the accuracy of the data. Ensuring confidentiality and
stressing the value of obtaining this information can alleviate the participants’ hesitation
in sharing industry information. The second limitation is that the strategies used for one
participant may not be successful for other participants. It is true that all organizations
operate differently and may have contrasting results when implementing similar
strategies. A good idea in the future would be to implement suggested strategies in other
organizations to see if similar results emerge. The final limitation is that although some
businesses may have sufficient supply chain strategies, the costs associated with organic
food labeling may prevent a reduction in organic food costs. The costs associated with
the USDA organic certification are a significant cost and, unfortunately, is one that is
unavoidable.
I recommend expanding the population to include organic food suppliers in other
states for future research. It would be valuable to this topic to identify issues that exist in
other areas and the successful strategies utilized. Future research on organic food waste
would also complement the findings of this study.
Reflections
Throughout this process, not only did I learn about organic food supply chain
strategies, but I also learned many other things. I now fully understand how extensive and
64
demanding growing organic crops is. I also learned about the many health benefits of
consuming organic foods and saw how passionate the organic food suppliers are about
getting their products on the market. Because of this, I feel even stronger about the
importance of consuming an organic food diet. Finally, I learned to look past the
appearance of produce and purchase items that are not cosmetically perfect.
In addition to industry knowledge, I have also grown in my research process
knowledge. The DBA doctoral study process has allowed me to gain a great
understanding of how to collect and analyze data. Furthermore, this program has taught
me the importance of evaluating data without imposing my own biases to obtain accurate
data. This process has helped me grow as a student, teacher, professional, and person.
Conclusion
The purpose of this qualitative pragmatic inquiry was to explore the strategies
supply chain leaders use to effectively reduce organic food production costs. There is a
significant price difference between organic and conventional foods. Organic foods
sometimes cost more than 5 times as much as conventional foods (Dangi et al., 2020;
Schlatter et al., 2020). This price differential decreases the attainability of organic
produce for many consumers. Identifying strategies that successful organic food suppliers
implement to reduce production costs is essential in creating a more efficient supply
chain and making organic foods more accessible.
I conducted semistructured interviews with supply chain leaders at four
organizations that supply organic foods to local grocery stores in South Carolina. Using
the RDT as the lens through which I conducted this study, the findings fill a gap in the
65
relevant literature regarding the organic food supply chain. This study and its findings
contribute to organic food supply chain research and provide practical strategies for
reducing organic food production costs.
Students also viewed