1
Nadeen Fakhoury
Alisha Anne Concepcion
Professor Sulivan
Background Information on Bang Energy:
Bang Energy is a brand that contains energy drinks, supplements, workouts, and promotions
started by a science teacher named Jack Owoc, known as the CEO. What sets Bang Energy apart
from other energy drink brands is that bang energy is based on science and supplements. Before
Bang Energy came out, Jack decided to have a few of his clients try it out and the results
exceeded what the other trainers or diet coaches have ever done. Although Jack started good, he
noticed that none of his clients were losing body fat even though they were working out
vigorously. From bad to worse Jack's friend who plays basketball wanted a supplement that
contains no milk protein because he was HIGHLY allergic. Jack suggested he tried a pure egg
protein and sent him the Med Sport Egg Protein. Jack's friend ended up almost dying from the
protein due to suffocation. Jack decided to create his supplement using intensive scientific
research and development. CEO Jack was also unhappy and wanted to create a beverage that was
health-promoting and not health-destroying. Jack wanted his invention to be sugar-free, calorie-
free, and contain no artificial flavors. Now testing and studies at Bang Energy is non-stop with
over 25 different studies and forty different flavors that are all-natural bang energy is not only
America's top growing energy drink, but the number one overall growth-beverage brand in
America.
May 26, 2021
Final Accounting Project: Bang Energy Drinks
2
The environmental factor most relevant to Bang's future success is undoubtedly the rising levels
of conscientiousness when it comes to personal health. This trend functions as a double-edged
sword. Bang energy aims and claims to be the “healthier alternative” to its competitors. In the
near term, customers may begin to discriminate against less healthy options which could serve to
boost Bang's sales. That said, the stigma of energy drinks being generally unhealthy may spell
disaster not only to Bang but to the industry at large. As people become more cognizant of
exactly what they consume, Bang's bottom line is subject to some degree of variance and is
dependent largely on where the consumer base ultimately settles on this topic.
Nature of the Products Produced:
Bang energy has four main products as well as apparel. The first product is the drinks. Bang
drinks include a variety of different types such as caffeine-free, coffee flavor, energy, and shots.
Bang does not add extra sugar 9in their drinks or shots because it will cause a person to crash.
Caffeine Free: Due to the amount of caffeine and high sugar which can affect a person's blood
pressure. Bang Energy created a caffeine-free energy drink that will do the same job as the
regular Bang.
Includes:
NO sugar
NO caffeine
SUPER CREATINE
EAAs
CoQ10
Zero Calories
Vegan Friendly
Gluten-Free
3
Coffee Flavor: This product was produced for people who want an “extra kick”. This drink is
not loaded with sugar; it includes 20 grams of high protein milk instead. This is a great product
to keep a person in Ketosis (burns fat). This product does have a warning and is told to not use if
pregnant or nursing.
Includes:
20 grams of high-quality milk protein concentrates
300 mg of caffeine
1000 mg of STRAIGHT 8
Great source of calcium
BCAAs
1 gram of sugar per can
Kosher
Bang Energy Drink: This product includes a variety of different flavors such as Rainbow
Unicorn, Blue Razz, Balck Cherry Vanilla, etc. Now, these energy drinks include no sugar but
300 mg of caffeine. This drink is recommended if you want sustained energy before a run or hike
as well as “peak your mental and physical performance”.
Includes:
NO sugar
300 mg of caffeine
SUPER CREATINE
CoQ10
EAAs
Zero calories
Vegan-friendly
Gluten-free
Bang Shots: This product includes the same amount of caffeine as the Bang energy drinks (300
mg), as well as being carbonated. This product also contains a variety of different flavors such as
Delish Strawberry Kiss, Froze Rose, as well as Key Lime Pie, and more.
Includes:
4
NO sugar
300 mg of caffeine
SUPER CREATINE
EAAs
CoQ10
Gluten-free
Bang Supplements include Pre Workout, Post Workout, Ketonz, Fat Burners, Vitamins,
and Whey Protein.
Pre Workout: This product contains many different flavors and is made to give the client more
energy. This product triggers the performance of bodybuilding in a positive way.
Includes:
7.5 grams of BCAAs for muscle growth and endurance
Up to 6 grams of citrulline malate for ridiculous muscle pumps
5 grams of creatine monohydrate for more energy and muscle growth
2.5 grams of betaine anhydrous for explosive power and strength
2.4 grams of beta-alanine for increasing endurance, strength, and recovery
350 milligrams of caffeine anhydrous to increase mental alertness, training intensity, and muscle
performance
250 milligrams of patented SUPER CREATINE® (create-L-leucine)
Gluten-free
Post Workout: This product is a muscle protein synthesizer. It contains essential amino acids,
also known as the building blocks of the muscle. Lastly, this product has many different options
for flavors such as Purple Guava Pear, Rainbow Unicorn, and Star Blast.
Includes:
10,000 mg essential amino acids (EAAs)
7,500 mg branched-chain amino acids (BCAAs)
Scientifically proven 2:2:1 ratio of leucine to isoleucine and valine
Ketonz: This product gives your body everything it needs to burn fat. This product also includes
chemicals that give your body energy when not enough glucose or glycogen is stored.
5
Includes:
goBHB D-Ketones
Hydro Fusion Electrolyte Matrix
Caffeine
NO artificial colors or flavors
ZERO sugar
Fat Burners: This product includes many different versions such as shots, energy drinks, and
powder. This product is designed for people who become shaky and for people who want to lose
body fat.
Include:
Designed to mimic clenbuterol
Extreme fat burning
Body repartitioning
Helps you achieve a lean, hard physique
Vitamins: This product contains the micronutrients your body needs. With heavy research, those
who are on a balanced diet consisting of lean protein, healthy fats, and unprocessed
carbohydrates in combination with Bang Vitamins will give your body the nutrients it needs.
Includes:
29 vitamins, minerals, and nutrients
5000 IU vitamin D for cardiovascular support and muscle function
180 BIOLIQUID capsules
Production Processes Used by Bang Energy:
Bang energy drink company focuses on their brand equity, meaning they believe that
their production in manufacturing their products should be truthful. In their process of creating
their drinks, they receive all their raw materials at their warehouse where it is quarantined and
tested in their laboratories to provide their customers with the top-notch product possible.
Samples of raw materials are taken to the quality control lab for analysis. Each ingredient is
6
tested on many levels: first, through our high-performance liquid chromatography (HPLC)
equipment, which validates the identity and purity levels of the substance; and second, through
our infrared spectroscopy (IR) machine, which verifies the physical features of the substance.
The ingredient is released and can be used in manufacturing once the test findings fulfill our
established release standards and the supplier's certificate of analysis. Maintaining such a high
level of testing guarantees that every Bang Energy product is created according to its intended
design and that we continue to deliver goods that meet and surpass our customers' expectations.
In April of 2020, Bang’s manufacturer, Vital Pharmaceuticals, brokered a deal with Pepsi to use
their (Pepsi’s) resources to distribute Bang in the United States. This deal was a very strong
move as the demand for energy drinks is on the rise (approximately 5% growth annually since
2013), and Pepsi had yet to broker a deal with one of the bigger energy drink manufacturers in
this emerging market. (Foster, 2021) The one main weakness that Bang has as a company is the
hill they are climbing to catch up to their already well-established counterparts.
Pertinent Information on Bang Energy
Supply Chain Information:
As many of these energy drink manufacturers offer a wide range of product
sizes/flavors/strengths, it is most logical to compare price points by their respective prices per
ounce. On Amazon, a 24 pack of 8.4oz cans of Red Bull costs $33.49, which roughly calculates
to $1.40 per can, or, $0.17/fl. oz. A 24 pack of 16oz cans of Monster Energy costs $33.98, which
7
roughly calculates to $1.42 per can, or, $0.09/fl. oz. As for Bang, a 12 pack of 16oz cans sells for
$23.76, which roughly calculates to $1.98 per can, or, $0.12/fl. Oz.
The primary customers of this product are fitness enthusiasts and athletes. The inclusion of many
vitamins and supplements makes it the optimal choice in energy beverages. The fact that Bang
also has the highest caffeine content and zero sugar means there is no sugar crash which is
typically expected with Monster and Red Bull drinks.
When buying an energy drink, I think most people are concerned with the sugar and
calorie content as well as the caffeine content. Seeing as how Bang has zero sugar and calories
and the highest caffeine content of both of its top competitors, it should come as no surprise that
Bang is the next up and comer when it comes to energy drinks.
One factor that may influence a prospective buyer is brand loyalty. Currently, Bang
produces something similar to 5 Hour Energy which appeals to a wide range of customers, as
taking a shot is quite obviously less time-consuming than drinking an entire 16oz can of the fizzy
liquid. At the moment, Bang has 10 different shot flavors. They could benefit by tapping into
their existing 40 flavor profiles used in their energy drinks to appeal to more consumers. Many
people on the go are often rushed to skip breakfast or lunches on their way to school, work, or
even to a practice! While Bang’s energy drinks contain many similar components found in pre-
workout as well as many vitamins and supplements. As many of us are constantly on the go, it is
often difficult to find the time to sit down for a well balanced, healthy meal, or we find ourselves
stuck with picking up unhealthy fast food, Bang’s formula of sugar/carbohydrate-free drinks
could be adapted into an energy bar packed with the same nutrients with added protein.
The distribution network to avail the product to the market; The Bang energy drink outsources its
distribution to PepsiCo. limited. Pepsi is responsible for its distribution, but after some time, it
8
terminated the deal. This was due to Pepsi going against the contract they had put in place with
Bang Energy drink. This was said by the CEO of Bang when he announced its termination
(Doering).
The Location of the Major Production Facilities for Bang Energy (and, perhaps, the
reasoning for those locations):
In 2019 Bang Energy opened a $52 million dollars manufacturing distribution in
Phoenix, Arizona. As well as another major facility and world headquarters in Pembroke Pines,
Florida. Bang energy contains a large platform when it comes to social media, so through
modeling campaigns and advertising campaigns Bang energy uses Instagram, Twitter, and
TikTok to promote new products. Given this information, Bang energy wanted to have two
facilities, one on the east side of America and one on the west side of America.
The Manufacturing Process of Bang Energy & How Bang Energy’s Final Products are
Distributed:
Energy Brand could now have an internal distribution channel where they handle their
distribution internally instead of outsourcing. Since the company has a variety of markets already
established, if it does its distribution, it will be able to do it following their policy hence
preventing issues that arise from outsourcing distribution. Also, online distribution such as
Amazon, Uber eats, and other online service providers can help enable Bang Energy drink
product coverage to be vast into various markets.
9
Bang energy maximizes in ensuring that the drink is well spread across various retail
shops. Apart from the retail shops, we can sell the brand at the gas stations. Here, long-distance
travelers might purchase the drink to enable them to be more active along the way in their long
journey. Bang Energy drink’s primary target market is college students and fitness enthusiasts.
The company advertises to these groups through social media and whimsical commercials.
Bang’s Instagram account has almost two million followers. Through its strong social media
presence, the company can interact with its target audience as well as promote new products. We
offer various challenges and sweepstakes to enthuse our audience about new products. On the
company’s Instagram page, we have pictures of models, Instagram influencers, and YouTube
endorsers to advertise products. The company also incorporates some popular athletes to promote
its brand. Our flavors are mostly fruit-related and have lively names such as Miami Cola, Froze
Rose, and Birthday Cake Bash to capture the attention of our younger audience as well as make
our product fun to buy and drink. The company extends its audience to other target audiences
such as older adults who want to keep their shape. The company should focus on mothers who
go to yoga and plates in their free time and men who attend the gym in the mornings before
going to work. It also expands to those who want to get back in shape. Their flavors are fruity
and whimsical, and our product is healthier than most energy drinks. Their product offers an
inviting introduction to the life of fitness. By adding more advertisements near grocery stores
and online, the company could double its target audience.
Additional Promotion of the product:
10
Bang Energy is one of America’s top trending energy drinks. “[It] has become the #1
overall growth beverage in the entire non-alcoholic beverage industry.” Bang energy drinks are
known for their fun flavors and healthy ingredients. It is also referenced as one of the healthiest
energy drinks. Our products have no added sugar, zero calories, are vegan friendly, and gluten-
free. People perceive our product as the energy drink you buy when you want to have an
enjoyable time while being healthy. The ingredients and lack of sugar give our product an
advantage over our competitors. To expand our target market, however, the product must be seen
as more than just a boost of energy for younger, healthy people. Their motto is “Fuel Your
Destiny.” Their advertisements exemplify the life everyone wants to have as a young adult, yet to
reach an older target market the company must sell a different type of lifestyle. The product is
seen as the drink that wakes you up in the morning and keeps you happy for the rest of the day. It
is seen as the type of energy drink that motivates an individual to exercise. Their line of drinks
will be sold near the front of grocery stores, to catch the eye of shoppers as they leave as well as
yoga studios and cafes near lucrative businesses with their vibrant colors. They reach both target
audiences and keep a reputation as a company that has an excellent product for young and
healthy people and a product for people just looking for a boost to get them through the day. The
original product is very lucrative as is. “According to 52-week sales data from IRI’s March 2019
report, it showed Bang Energy’s revenue at $440M.” With the past partnership with Pepsi, some
loyal customers would continue to stick with the relevance of the product.
11
References:
“BANG® Energy Drinks 12 Pack | 16 Ounces with CoQ10 & Super Creatine.” Bang Energy, 30
Apr. 2021, bangenergy.com/shop/bang-12-pack.
“Bang (Beverage).” Wikipedia, Wikimedia Foundation, 7 May 2021,
en.wikipedia.org/wiki/Bang_(beverage)#:~:text=In%202019%2C%20the%20company
%20opened,headquarters%20in%20Pembroke%20Pines%2C%20Florida.
Doering, Christopher. "Pepsico Remains 'Exclusive Distributor' Of Bang Energy Drinks,
Arbitrator Rules." Food Dive, 2021, https://www.fooddive.com/news/pepsico-remains-exclusive-
distributor-of-bang-energy-drinks-arbitrator-r/591849/.
“Whey Protein: Bang-Energy.com.” Bang Energy, bangenergy.com/c/supplements/protein/whey-
protein/.
