editing on my writing

WhatInitiativesandideadidyouchooseandwhy.docx

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1. What Initiatives and idea did you choose and why? How did you feel about choosing external versus internal initiatives? (Hint: you should analyse and evaluate the rationales for your decisions)

I have chosen 3 different initiatives based on the availability of budget and time I have and based on external and internal problems. The first initiative is “A boot camp characterized by an internal team form different departments” this will take about 3 weeks and 15,000 to achieve the intended purpose. This initiative was the best choose for me I felt that to gather the best employees from the company and try to come up with best solution was the most relevant initiative. The firm allocated a budget making it the most expensive initiative carried out and a reward price was awarded to the top three most creative ideas from the team. Second in order was “Post questions to The Citizen Sun social media followers “ I chose this initiative a part of solving a problem is to ask the customers what they needs and what they want to improved, by doing this we could solve the main issues like if we know what the costumers want we can work on it and as a result we will have new customers and we will not lose our old customers. The second reason of choosing this initiative is to get close to the customers who are using digital and print news. As showing in the background of the citizen Sun company 32% of the customers are using digital and print news which are high number who could help to get some relevant ideas to improve the issue of web traffic. The third initiative is “Run a special project with leading advertisers” I felt the to come up with special project and work with the advertiser’s leader would solve the problem because the issue is all about ads revenue and when you work with the specialist of this problem they could figure out a new idea or a new innovation to get out of this problem.

As a product manager, I also analysed the overall impact of each initiative to the performance of the firm and came up with a well consulted decision which was to go with an idea in initiative one as follows. The final idea I chose was creating an innovative channel from a reputable video sharing website provided video editorials which helped capture the tech savvy audience. Combines trust-based sharing and collaborations with high level of expertise. This idea is effective as it has a manageable risk level and a cost that is relatively medium and can be incorporated into the business. The implementation of the idea used up only 72% of the budget. It is not time consuming. In order to incorporate this idea, different target audience, different approaches and innovations were effectively put into place.

2. How much influence did the original mandate have on your strategy and selection of initiatives and ideas? (Hint: You may use your original mandate to justify your decisions and discuss why you have chosen that particular initiatives and idea for solving the problem

The original mandate has significantly impacted my strategy and selection of ideas. It has given me a clear direction on tasks and issue that the Citizen Sun has. It also featured guidelines that helped me focus on strategy. The specific mandate given out to me as a product manager by the CEO contained a time of 12 weeks to complete the job. Ads revenue would be increased by selling targeted ads, using ad analytics, working with different models of ad pricing, collaborating with many ad networks, increasing traffic and changing things often. They also provided a financial budget of 50.000 to cater for all expenses. As much as internal initiatives have contributed to solving some problems, I would go with external initiatives in this case. Idea generation has greatly assisted in coming up with innovative ideas that will move the company forward. Web traffic would be increased by starting guest blogging, mixing them up, getting social, inviting people to guest blog on that website, being attentive to On-Page SEO and targeting keywords that are long-tail. It has also helped evolve potential ideas that may be incorporated in different departments in a firm. Consequently, it has greatly assisted in expanding the current level of knowledge and ideas generated and helped incorporate various key tools needed in this process.