Web Store Design Layout Project2 (Due March 27, 2019 5pm est)

Running head: WEBSTORE LAYOUT DESIGN 1

WEBSTORE LAYOUT DESIGN 6

Webstore layout design

Name

Institution

Webstore Layout Design

Channel for the Webstore

The best type of channel that would be chosen for the webstore development is the B2C channel. This model is definitive in it originality based on the fact that there is a business to customer interactive interface. Characteristically, in choosing this channel, there is targeting that its core which allows for the information gathering to be much easier. Therefore there is little consideration in setting up especially when using Amazon for the webstore. This is because there is already as the interacting interface that has been established by Amazon that creates a platform through which purchase of goods can easily be displayed and shipping can be arranged. Choosing Amazon means there is less cost in setting up and there is room for financial management that is more personalized therefore there in use of online banking tools that is made easier. The profitability is in eth fact that reduced overhead increase the profit margin over reachability to a large market share.

Essential Support Service

For successful webstore, there are key areas that are essential as part of the support services tackling communication, payments, orders, and logistics. In terms of the logistics, the aspect of the search for this has already been made easier with the Amazon platform. There is already a search bar that allows the improvement of the search competency and thus accuracy in the location of products. In addition, this search bar allows for comparability purpose that focus on the quality as well as customer needs (Entrepreneurs, 2015). By this measure, there is a sense of equality of competition that not only works in product improvement, but it also allows for the webstore to effectively determine product placement for maximization of searchability as well as competitive advantage.

However, there is a need for the consideration of the customer response which comes in the form of a product review. Therefore, providing a chance for a feedback communication mechanism after use, this is essential to understand the improvement of product type and the response to quality (Khurana, 2018). At the same time, it is essential to have market integration system that allows a combination of the retail management within different market places. In this way, there is a provision of listings and categorization that makes reachability of product easy for the customers. A good one would be E-bay market integration would allow for a wider market consideration (Entrepreneurs, 2015). Lastly, there is customer interaction that is necessary for the determination of their satisfaction. This will involve great communication through social media in Instagram and YouTube that will allow for a reaction to products, unveiling and answering the question of product specification as well as the customer input on its development of interaction including packaging (Khurana, 2018).

Webstore Analysis

Looking at Gap Inc. Piperlime as an apparel webstore has been experiencing challenges and thus failure of the company in catching up to its competitors. The evidence of this failure is seen due to the lack of emotional appeal in shopping especially when it comes to clothing and shoes. The detachment of on-hand service provided a challenge in customer appeal. In addition, the virtuality of shopping gave an aspect of detachment from sensory of touch and smell, which is one of the things that gives satisfaction in shopping. This is especially true due to eh fact that the webstore didn’t have any physical outlet. Therefore there was a hardship in the attraction of new customer as most were those the loyal customer whose sale was less than 100 million that was negative in terms of the sale range of Gap in general (Wahba, 2015).

However, the same company has seen its success with the Old Navy brand which has seen a global brand growth due to the development of a strong relationship with the customers. This is due to its interactiveness in which value is put on the competitiveness it offers hence a more customer friendly pricing (Tyler, 2019). The quality of the products is maintained despite the strategy of discounting. As compared to other Gap products, this site has been successful in attracting this customer through an efficient service. The availability of stores within the rich provide more transparency of service that is attractive in the delivery of customer experience. At the same time, there is high media hype of the site that includes a social media presence that makes it advertisement and reachability easy.

References

Entrepreneurs. (2015, February 25). Essentials for E-Commerce Success. Forbes Magazine. Retrieved from https://www.forbes.com/sites/thesba/2015/02/25/essentials-for-ecommerce-success/#2474dedc492b

Khurana, J. (2018, December 10). How to Do E-commerce Communication Right. The Balance Small Business. Retrieved from https://www.thebalancesmb.com/how-to-do-ecommerce-communication-right-1141640

Tyler, J. (2019, March 5). We visited Old Navy and saw why it became Gap's biggest asset before it was announced it was spinning off as its own company (GPS). Business Insider. Retrieved from https://www.pulse.com.gh/bi/strategy/we-visited-old-navy-and-saw-why-it-became-gaps-biggest-asset-before-it-was-announced/bbq568j

Wahba, P. (2015, January 23). Gap drops Piperlime to focus on fixing its major brands. Fortune Magazine. Retrieved from http://fortune.com/2015/01/23/gap-drops-online-piperlime-brand-to-focus-on-fixing-its-major-brands/