Export Target Market Report
JavonMotley
TargetmarketDecisionmatrixsample.docxSample of a draft decision matrix for the export of bottled malt beer
In the report will needed to be included the reasoning for selecting these indicators and weights
Top potential markets
1. Chile
2. Canada
3. South Korea
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Criteria |
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Wt. |
Canada |
Chile |
Mexico |
Honduras |
South Korea |
Panama |
Paraguay |
Japan |
UK |
Guatemala |
|
2019 Exports to Country of US Beer |
Qty |
1 |
$112m |
$106m |
$58m |
$53m |
$53m |
$27m |
$26m |
$22m |
$20m |
$20m |
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|
Rank |
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1 |
2 |
3 |
4 |
5 |
6 |
7 |
8 |
9 |
20 |
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5-year Export Growth |
Change |
0.8 |
-27% |
123% |
-27% |
802% |
440% |
8% |
14% |
275% |
-7% |
1085% |
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Rank |
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9 |
5 |
10 |
2 |
3 |
7 |
6 |
4 |
8 |
1 |
|
2019 Import to US of Beer |
Qty |
0.5 |
$109m |
$11k |
$3.9B |
$235K |
$4.5m |
$38k |
0 |
$7.7m |
$19m |
$3.8m |
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Rank |
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9 |
2 |
10 |
4 |
7 |
3 |
1 |
6 |
8 |
5 |
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Beer Consumption per capita |
Liters |
0.5 |
55.7L |
50L |
68.7L |
15.9L |
42.8L |
76.8L |
32.8 |
41.4L |
72.9L |
15L |
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Rank |
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4 |
5 |
3 |
9 |
6 |
1 |
8 |
7 |
2 |
10 |
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Per Capita Income |
Amount |
0.8 |
$47k |
$25k |
$19k |
$5k |
$39k |
25k |
$13k |
$42k |
$45k |
$8k |
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|
Rank |
|
1 |
5 |
7 |
10 |
4 |
6 |
8 |
3 |
2 |
9 |
|
Weighted Score |
|
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15.5 |
13.5 |
23.1 |
20.1 |
17.1 |
18.4 |
22.7 |
20.1 |
22 |
35.5
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Export Data from USITC Trade Database
HS Code 22030000 Beer made from malt, in bottles holding
|
Quantity Rank |
Country |
Year 2015 |
Year 2019 |
5 yr Change |
Change $ |
|
1 |
Canada |
154,159,600 |
111,886,610 |
-27% |
-42,272,990 |
|
2 |
Chile |
47,336,077 |
105,775,990 |
123% |
58,439,913 |
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3 |
Mexico |
179,544,415 |
58,875,636 |
-67% |
-120,668,779 |
|
4 |
Honduras |
5,826,055 |
52,550,079 |
802% |
46,724,024 |
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5 |
South Korea |
9,730,557 |
52,523,300 |
440% |
42,792,743 |
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6 |
Panama |
25,063,735 |
27,078,591 |
8% |
2,014,856 |
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7 |
Paraguay |
22,683,034 |
25,914,384 |
14% |
3,231,350 |
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8 |
Japan |
5,766,438 |
21,639,111 |
275% |
15,872,673 |
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9 |
United Kingdom |
21,580,470 |
20,009,869 |
-7% |
-1,570,601 |
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10 |
Guatemala |
1,677,947 |
19,879,092 |
1085% |
18,201,145 |
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11 |
Sweden |
23,138,308 |
17,381,882 |
-25% |
-5,756,426 |
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12 |
Taiwan |
8,198,356 |
16,438,074 |
101% |
8,239,718 |
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13 |
China |
6,875,605 |
14,558,006 |
112% |
7,682,401 |
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14 |
Dominican Rep |
4,780,230 |
9,824,837 |
106% |
5,044,607 |
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15 |
United Arab Em |
4,414,693 |
8,683,550 |
97% |
4,268,857 |
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16 |
Bahamas |
3,296,180 |
8,283,368 |
151% |
4,987,188 |
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17 |
Singapore |
3,366,529 |
6,909,672 |
105% |
3,543,143 |
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18 |
Peru |
1,668,077 |
5,776,578 |
246% |
4,108,501 |
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19 |
Netherlands |
3,731,979 |
5,725,565 |
53% |
1,993,586 |
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20 |
France |
953,460 |
5,546,542 |
482% |
4,593,082 |
IMPORT Data from USITC Trade Database
HS Code 22030000 Beer made from malt, in bottles holding
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Rank |
Country |
Year 2019 |
|
1 |
Mexico |
3,946,951,082 |
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2 |
Netherlands |
723,657,935 |
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3 |
Belgium |
366,971,030 |
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4 |
Ireland |
191,195,642 |
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5 |
Canada |
109,540,628 |
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6 |
Germany |
83,173,453 |
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7 |
Italy |
23,058,185 |
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8 |
Dominican Rep |
22,370,907 |
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9 |
United Kingdom |
18,786,321 |
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10 |
Jamaica |
18,181,670 |
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11 |
Vietnam |
10,504,864 |
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12 |
Poland |
9,141,769 |
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13 |
Japan |
7,648,122 |
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14 |
Czech Republic |
6,100,622 |
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15 |
Austria |
5,598,747 |
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16 |
China |
5,007,085 |
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17 |
South Korea |
4,538,237 |
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18 |
France |
4,008,818 |
|
19 |
India |
3,872,410 |
|
20 |
Guatemala |
3,750,523 |
Sample of a draft decision matrix for the export of bottled malt beer
In
the
report will needed to be included the reasoning for selecting these indicators and weights
Top potential markets
1.
Chile
2.
C
anada
3.
South Korea
Criteria
Wt.
Canada
Chile
Mexico
Honduras
South
Korea
Panama
Paraguay
Japan
UK
Guatemala
2019 Exports
to Count
ry
of
US Beer
Qty
1
$112m
$106m
$58m
$53m
$53m
$27m
$26m
$22m
$20m
$20m
Rank
1
2
3
4
5
6
7
8
9
20
5
-
year
Export
Growth
Change
0.8
-
27%
123%
-
27%
802%
440%
8%
14
%
275%
-
7%
1085%
Ran
k
9
5
10
2
3
7
6
4
8
1
2019 Import
to US of Beer
Qty
0.5
$109m
$11k
$3.9B
$235K
$4.5m
$38k
0
$
7.7m
$19m
$3.8m
Rank
9
2
10
4
7
3
1
6
8
5
Beer
Consumption
per capita
Liters
0.
5
55.7L
50L
68.7
L
15.9L
42.8L
76.8
L
32.8
41.4L
72.9
L
15L
Rank
4
5
3
9
6
1
8
7
2
10
Per Capita
Income
Amount
0.8
$4
7
k
$25k
$19k
$5k
$39k
25k
$13k
$42k
$4
5
k
$8k
Rank
1
5
7
10
4
6
8
3
2
9
Weighted
Score
15.5
13.5
23.1
20.1
17.1
1
8.4
22.7
20.1
22
35.5
Export Data from USITC Trade Database
H
S Code
2203000
0
Beer made from malt, in bottles holding
Quantity
Rank
Country
Year 2015
Year 2019
5 yr
Change
Change $
Sample of a draft decision matrix for the export of bottled malt beer
In the report will needed to be included the reasoning for selecting these indicators and weights
Top potential markets
1. Chile
2. Canada
3. South Korea
Criteria Wt. Canada Chile Mexico Honduras South
Korea
Panama Paraguay Japan UK Guatemala
2019 Exports
to Country of
US Beer
Qty
1
$112m $106m $58m $53m $53m $27m $26m $22m $20m $20m
Rank 1 2 3 4 5 6 7 8 9 20
5-year
Export
Growth
Change 0.8 -27% 123% -27% 802% 440% 8% 14% 275% -7% 1085%
Rank 9 5 10 2 3 7 6 4 8 1
2019 Import
to US of Beer
Qty 0.5 $109m $11k $3.9B $235K $4.5m $38k 0 $7.7m $19m $3.8m
Rank 9 2 10 4 7 3 1 6 8 5
Beer
Consumption
per capita
Liters 0.5 55.7L 50L 68.7L 15.9L 42.8L 76.8L 32.8 41.4L 72.9L 15L
Rank 4 5 3 9 6 1 8 7 2 10
Per Capita
Income
Amount 0.8 $47k $25k $19k $5k $39k 25k $13k $42k $45k $8k
Rank 1 5 7 10 4 6 8 3 2 9
Weighted
Score
15.5 13.5 23.1 20.1 17.1 18.4 22.7 20.1 22 35.5
Export Data from USITC Trade Database
HS Code 22030000 Beer made from malt, in bottles holding
Quantity
Rank Country Year 2015 Year 2019
5 yr
Change
Change $
