Global Epidemiology Policy and Planning
SWOT Analysis
Global Disease Epidemiology Policies and Programs
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- Emailing the SWOTs
- An approach may also be analyzed using a SWOT
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Objectives
Qualitatively evaluate a program
Inform strategy
Determine the most important opportunities and threats
SWOT
Move to actual SWOT document after we talk through these.
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Consider…
Start with exploring the environment
Categorizing Key Factors
Resources, Deficiencies, Competencies
Relationships
Internal Weaknesses <-> Internal Strengths
External Threats <-> External Opportunities
Overlap
Some factors may appear in multiple sections
Strategic Recommendations
Opportunities worth pursuing?
Most important threats?
Partnerships?
Reallocation of resources?
Restructuring?
Mention that SWOTs have been around since the 1970s and are used as a tool in public health decision-making, including the IH department as we speak.
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Example: Public Health Program in Liberia
Following the cessation of hostilities between the former Gov’t of Liberia Armed Forces and the various warring factions in Liberia in August 2003, the country was left with a large number of internally displaced people (IDPs), most living in and around Monrovia.
To address the serious humanitarian conditions the IDPs were living in, Oxfam GB (UK development charity) has been implementing a multi-donor funded public health programme in four main IDP camps and one peri-urban community environment, in and around Monrovia, since August 2011.
The donors contributing to the programme include OFDA; UNICEF; DCI and Oxfam Ireland; ECHO; and Oxfam GB.
The programme focuses on water and sanitation provision; hygiene education, malaria control and prevention. The programme integrates humanitarian protection and gender mainstreaming as key elements in design, planning and implementation. The programme ends by end of April 2012.
Strengths
Competent staff who were experienced in Oxfam’s ways of working.
Resources available: funds, materials, logistics
Committed staff
Beneficiaries familiar with Oxfam work; acceptance
Appropriate management: supply chain flow, payment of staff, information flow through meetings
Program M&E were established from beginning.
Gender-balanced staff
Weaknesses
Poor feedback from managers to field staff on decisions made by senior management
Weak information sharing within different teams
Uncoordinated planning and involvement of different teams (i.e. operations/logistics, finance, etc)
Staff commuting long distances
Budget monitoring
Difficulty in controlling quality of materials with specifications for various projects
Untimely delivery of program materials
Wrapping up
Looking at the Liberia example, what are the most important strengths and weaknesses?
Based on this information, how would you move forward?
Just to recap – the SWOT is a framework to systematically lay out the various qualitative factors that might have an impact on your program. After you’ve done this with your team, you can collectively ascertain which strengths and weaknesses are the most important, and from there, you can determine your next steps. This is a widely-used framework in many different settings. There are many examples of public health SWOTs that we would be happy to share if you’re interested in looking at more of these.
Now that you know what a SWOT is, know that you might be randomly called upon to present yours after the lecture at any point during this course! We’ll project a randomly-selected SWOT and begin our discussion from there.
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Further references
Evaluation of Oxfam’s Public Health Programme in Liberia
Suicide Prevention Resource Center’s SWOT Instructions (good list of factors to consider)
Syringe Exchange Programs in New Haven and Hartford, CT
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
INTERNAL FACTORS
EXTERNAL FACTORS