white paper- amazon (misleading 2 day shipping policy )
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shiyuanxu-abrevised.docxJindel, S. (2018). Delaying Amazon’s onslaught. Journal of Commerce (1542-3867), 19(1), 108–115. Retrieved from http://search.ebscohost.com.proxy1.library.jhu.edu/login.aspx?direct=true&db=ofm&AN=127171170&site=ehost-live&scope=site
Summary: This research shows that the rise of e-commerce business affects the average delivery term in the logistic industry including companies such as UPS, FedEx.
Relationship: My problem is about restructuring the shipping policy to fulfill customer’s expectation.
Direct Quote with introductory sentence:
It is essential for Amazon to restructure the delivery policy. “However, with the rapid pace of changes in online retail, both UPS and FedEx have failed to offer seven-day delivery to residences” (Jindel, 2018, p. 108).
Paraphrase with introductory sentence:
Failing to deliver package on time can be a major challenge. It is hard for logistic companies such as UPS and FedEx to support the seven-day delivery with a fast-growing demand in online retail (Jindel, 2018).
Khan, I., & Rahman, Z. (2016). E-tail brand experience’s influence on e-brand trust and e-brand loyalty. International Journal of Retail & Distribution Management, 44(6), 588-606. doi:10.1108/IJRDM-09-2015-0143
Summary: This research shows that earning trust in the e-tail industry will build up customer loyalty.
Relationship: My problem is about restructuring the misleading policy in order to make company more accountable.
Direct Quote with introductory sentence:
Paraphrase with introductory sentence:
Earning the trust should be company’s priority. Research showed that firms should focus on enhancing the trust and maintaining consumer expectation with related transaction experiences (Khan & Rahman, 2016).
Kumar, S., Tiffany, M., & Vaidya, S. (2016). Supply chain analysis of e-tailing versus retailing operation – a case study. Enterprise Information Systems, 10(6), 639–665. doi:10.1080/17517575.2014.986218
Summary: This research shows that the expansion of e-tailing industry disrupts the traditional retail channels.
Relationship: My problem mentions that by implementing the free two-day shipping standard, Amazon disrupted the traditional retail industry.
Direct Quote with introductory sentence:
E-tailing is changing the traditional retail pattern. “The swift growth of e-commerce or e-tailing as a consumer retail channel has made it a serious competitor to traditional retail channels and is changing consumers’ purchasing behavior” (Kumar, Tiffany, & Vaidya, 2016, p. 639).
Paraphrase with introductory sentence:
The transformation in retail industry changes consumer behavior. With rapid growth of e-commerce, e-tailors are replacing brick and mortar retails and shaping consumer purchasing behaviors (Kumar, et al., 2016).
Leung, K., Choy, K., Siu, P., Ho, G., Lam, H. & Lee, C. (2018). A B2C e-commerce intelligent system for re-engineering the e-order fulfilment process. Expert Systems with Applications, 91, 386-401. https://doi.org/10.1016/j.eswa.2017.09.026
Summary: This research shows that lack of ability to improve order handling decreases business expansion.
Relationship: My problem is that improving logistic efficiency is difficult for Amazon to address immediately, Amazon should now focus on restructuring the shipping policy to ensure it can fulfill customer expectations consistently.
Direct Quote with introductory sentence:
Inefficiency of order processing has created barriers for e-commerce industry. “Further, not only does the internal incapability of efficient e-order handling become the major obstacle in business expansion, but is also a bottleneck in the entire e-commerce supply chain which affects the efficiency of e-fulfilment of the downstream supply chain partners” (Leung, Choy, Siu, Ho, Lam, & Lee, 2018, p. 387).
Paraphrase with introductory sentence:
Re-engineering the order fulfilment processes would be a major challenge. Inefficient order handling process obstructs both business expansion and downstream logistic efficiency (Leung et al., 2018).
Moorman, C., & Day, G. S. (2016). Organizing for Marketing Excellence. Journal of Marketing, 80(6), 6–35. https://doi-org.proxy1.library.jhu.edu/10.1509/jm.15.0423
Summary: This research shows that marketing strategy should be aligned with firm’s capability.
Relationship: My problem is about updating shipping policy guideline in order to anticipate market changes.
Direct Quote with introductory sentence:
It is important to realize the capability of the firm. “First is a firm’s marketing capabilities, which are the complex bundles of firm-level skills and knowledge that carry out marketing tasks and firm adaptation to marketplace changes” (Moorman & Day, 2016, p. 6).
Paraphrase with introductory sentence:
Integrating customers’ requirement, companies’ capability and marketing strategy is important. Company should keep track on market changes so that would be able to adapt new policy, align the marketing strategy to the firm’s capability (Moorman & Day, 2016).
