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rural-realities-1-3.pdf

Volume 1 | Issue 3

© 2006, Rural Sociological Society

Rural Realities is published by the Rural Sociological Society, 104 Gentry Hall, University of Missouri, Columbia, MO 65211-7040

http://www.ruralsociology.org

Community Emergency Response Teams (CERTs) – local residents trained as first responders to natural disasters – can also be used to help build community capacity before disasters strike.

The CERTs framework for pulling together localities to prepare for disasters can also be mobilized to focus attention on other pressing issues in local areas.

In communities with less capacity, CERT programs can provide a roadmap for how people and organizations can organize themselves to address important local issues and challenges

To be effective in developing community capacity, CERTs must: • Involve diverse groups of residents and ensure balanced community representation • Get back to basics – CERTs have lately focused almost exclusively on major natural disasters and terrorist acts. However, they were originally designed to respond to a variety of local emergencies and serve as a broad-based conduit for community development and civic engagement. • Update training: Community development and civic engagement training should be the cornerstone of all CERT programs • Expand the view of what constitutes a disaster: rapid economic decline or environmental change can also be disastrous for rural areas

The federal government should: • Re-evaluate the role and position of FEMA and the CERT Program within the Department of Homeland Security • Re-evaluate the 2000 Disaster Management Act in light of rural community vulnerability

Community Emergency Response Teams: From Disaster Responders to Community Builders By Courtney Flint and Mark Brennan

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In brief...

As the Gulf Coast hurricanes of 2004 and 2005

made abundantly clear, rural communities are often

left on their own to meet the emergency needs of

local residents. This is increasingly true in an age

when the federal government frequently cedes

control to state and local jurisdictions. Although this

new responsibility opens the possibility for greater

community involvement in local planning, not all

communities have the capacity to meet these new

obligations. Rural communities often find themselves

doing more with less. This imbalance is perhaps no

more evident than during a natural disaster.

However, a new approach – the Community

Emergency Response Team (CERT) program – shows

promise, not only for disaster response, but also as a

tool for building community capacity.1 Based on the

concept of neighbors helping neighbors, the CERT

program trains local volunteers as first responders

to emergencies. CERTs, which are administered

by Citizen Corps and the Federal Emergency

Management Agency (FEMA), blend a bottom-up

appreciation for the role of local volunteers with a

top-down institutional framework for training and

coordination.

Although promising, if the CERT program is to be

effective, it should be adaptable to different levels

of local capacity and should broadly represent the

citizenry it is intended to protect and serve.

This brief explores CERT’s role both in helping rural

communities prepare for disaster and in building

sustainable capacity in those communities. If CERT

is to achieve its potential as a tool for community-

capacity building, it must re-embrace its original

focus on long-term preparedness and sustainability,

promote broad-based community participation, and

revamp its training materials to focus on developing

community and civic engagement. At the federal

level, community disaster management must move

beyond the current emphasis on terrorism and

national security, and current disaster policy must

provide funds and expertise to rural communities in

disaster mitigation planning.

Disaster Policy Shifts to Local Control Local communities are less often seen today as

helpless victims needing outside assistance. In

fact, local involvement and community capacity

are increasingly recognized as a vital first line

of defense in disaster mitigation, response, and

recovery. The Disaster Mitigation Act of 2000, which

requires local and tribal governments to submit

action plans to reduce long-term risk, essentially

shifts the burden of disaster preparedness to local

control, although not without some federal financial

assistance. However, access to federal planning

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A Word About the CERT Program The Community Emergency Response Team

(CERT) Program educates people about disaster

preparedness for hazards that may impact their

area and trains them in basic disaster response

skills, such as fire safety, light search and rescue,

team organization, and disaster medical operations.

Using the training learned in the classroom and

during exercises, CERT members can assist others

in their neighborhood or workplace following

an event when professional responders are not

immediately available to help. CERT members also

are encouraged to support emergency response

agencies by taking a more active role in emergency

preparedness projects in their community.

funds is linked to compliance with these requirements.

The National Response Plan, established by the

Department of Homeland Security in December

2004, also emphasizes local response to

emergencies – by local police, fire, medical

personnel, and other responders – and specifies

that responses be handled at the lowest possible

organizational and jurisdictional level. Federal

involvement is outlined for cases when an incident

exceeds local and state capabilities. However, as the

2005 hurricane season underscored, disaster policy

and response frameworks must be bolstered to

better support the role of local communities.

Community Emergency Response Teams The CERT program emerged from a growing

appreciation for local participation. The first CERT

appeared in Los Angeles in 1985 when city officials

and the Los Angeles Fire Department modeled

a disaster program on the Japanese tradition of

involving local residents and volunteers in training

Map 1: CERTs Currently in Operation in the United States, as of October 2006

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Source: CERT and Citizen Corps. Retrieved from http://www.citizencorps.gov/citizenCorps/certsByState

drills. San Francisco Bay Area communities began

adopting CERT programs around the time of the

Loma Prieta earthquake in 1989. After Hurricane

Andrew in 1992, Orlando adopted the CERT

approach, and FEMA also began developing

standardized training materials and facilitating

training programs. The CERT program expanded

greatly after 2001. According to Citizen Corps

in October 2006, 2,383 CERTs were in operation

across the United States (see Map 1).

CERT training focuses primarily on first aid and

triage, logistics and communication, search and

rescue, and team organization (Table 1). The

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Table 1. CERT Training Materials and Incident Plans, and Recommended Areas for Expansion

CERT Training Modules • Disaster Preparedness • Fire Safety • Disaster Medical Operations • Advanced Disaster Medical Operations • Light Search and Rescue Operations • CERT Organization • Disaster Psychology • Terrorism and CERT • Disaster Simulation

Specific Incidents Covered in the CERT Plans • Earthquake • Fires and wildfires • Floods • Excessive heat • Hurricanes and coastal storms • Landslides and mudflows • Severe thunderstorms • Tornadoes • Tsunamis • Volcanoes • Winter storms • Nuclear power plant emergencies • Hazardous materials incidents

1. Key Components of Local Community- Building:

• The role of local institutions • The nature of community leadership • The demographic and economic complexion of

the community • Community and economic development

strategies

2. Building Broad-Based Citizen Involvement: • Uncovering the community-building assets of

local people and organizations • Leadership development • Expanding voices through public deliberation • Effectively managing community conflicts

3. Responding to Local Economic and Environmental Disasters

4. Addressing Rapid Growth/Decline of Diverse Populations

5. Local Participation in Environmental and Natural Resource Risk Mitigation:

• Opportunities for volunteer involvement with land management agencies

• Voluntary assistance with environmental monitoring

Current Activities

Proposed Areas for Future CERT Training

volunteers become official auxiliaries of local

emergency management services. In some cases,

CERTs are administered at the county level with

a top-down approach and organization. In other

cases, these teams grow from neighborhood and

community initiative, with more local control over

organization and responsibilities.

Rural CERTs: Expanding Possibilities Many of the country’s rural areas are characterized

by poverty, the exodus of younger skilled residents,

and lower levels of educational attainment, all of

which shape the capacities of local communities

to respond to and rebuild after disasters. If used

effectively, CERTs can help rural areas that are

under social and economic stress respond more

effectively to disasters by building capacity before

disaster strikes. The CERTs framework for pulling

together localities to prepare for times of need also

can be mobilized to focus attention on other pressing

issues in local areas. In rural communities that are

well prepared for disaster, the existing networks,

infrastructures, and alliances can be refocused

on economic development or other community

improvement projects. In communities with less

capacity, CERT programs can provide a roadmap

for how people and organizations can organize

themselves to address important local issues and

challenges. As the instructor guide for the CERT

training materials states, “(O)rganized grassroots

efforts may be more successful if they are woven

into the social and political fabric of the community.”

Balanced Community Representation is Crucial For CERTs to be effective in rural communities,

their membership must represent the entire local

population and effectively tap local talent and

expertise. Drawing together diverse groups not

only provides resources and experiences, but more

important, it creates transparency in the local

decision making. To be effective, CERTs should

include residents with professional and trade skills

for damage control and assessment (e.g. engineers,

environmental scientists, architects, contractors,

and skilled laborers), disaster preparedness and

response training (for example, VFW, retired military,

national guard, or police), medical, psychological,

and social service delivery experience (for example,

health practitioners, counselors, religious and civic

groups) and long-time residents who have witnessed

previous responses to natural disasters. At the same

time, the demographic diversity of the community

– its race, ethnic, age, and economic richness – must

also be duly represented on the local CERTs.

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Tapping CERT Potential in Rural Montana Out here in rural Montana, if we get a wildfire or a

flood, we will be on our own for a long time. CERT

is about learning to take care of ourselves and each

other. The challenge is figuring out how to keep the

volunteers involved over time between emergencies.

– Art Koenig, CERT Coordinator

Musselshell County, Montana

The mission of Musselshell County CERT Program is to

engage the abilities of individuals through education,

training, and volunteer service to make communities

safer, stronger, and better prepared to respond to

the threats of terrorism, crime, public health issues,

and disasters of all kinds. The program tailors

activities to the community and builds on community

strengths to develop and implement a local strategy

for individual participation.

5

By mobilizing and engaging a broad-based group

of people and organizations, CERTs can build

stronger ties among a variety of local people and

organizations, as well as facilitate the development

of positive linkages with external resources that can

help in times of need. As such, they can play two

complimentary roles -- prepare for and respond

to disasters, and contribute to rural well-being by

engaging in broader rural development initiatives.

Building relationships in quiet times creates a

valuable network and sense of community to call on

in times of emergency or disaster.

Policy Suggestions Local residents are present long before and long

after disaster. Effective policies to help build

broader community capacity beyond disaster

planning are essential in reducing vulnerability in

rural communities. The following policy suggestions

would help to support CERTs in developing or

expanding this capacity, with the added value of

creating healthier communities in the long term.

Re-evaluate the Role and Position of FEMA and the CERT Program within the Department of Homeland Security. Community disaster management must move beyond

the current emphasis on terrorism and national

security. The CERT program is currently administered

by FEMA and Citizen Corps under the Department of

Homeland Security (DHS), where its focus risks being

overshadowed by a strong emphasis in DHS on

terrorism. Although national coordination of CERT is

important – and the appointment of a new national

CERT coordinator is promising – developing CERT

guidelines at the state level would provide oversight

that is more in line with regional, environmental, and

institutional contexts. For example, see the Vermont

CERT guidelines at http://www.dps.state.vt.us/vem/

cert/.

Re-evaluate the 2000 Disaster Management Act in Light of Rural Community Vulnerability Current disaster policy, under the Disaster

Management Act of 2000, calls for all communities

in the country to establish disaster mitigation

plans. However, mandating disaster planning as

a prerequisite for receiving federal disaster funds

may severely disadvantage some of the most

vulnerable communities, particularly in rural areas.

It would be better to provide funds and expertise

to rural communities in disaster mitigation planning.

Consciously integrating local, state, and federal

disaster planning, personnel, and infrastructure can

better facilitate disaster mitigation efforts in rural

America.

Get Back to Basics • Re-emphasize the original mission

CERT and other such programs have evolved in

recent years to focus almost exclusively on major

natural disasters and terrorist acts. However,

CERTs were originally designed to respond to

a variety of local emergencies and serve as a

broad-based conduit for community development

and civic engagement. Future policy and program

development efforts would do well to recognize the

original purpose of these teams and work to keep

CERTs together and active over the course of the

long time spans between disasters.

• Underscore the mission with training

Training programs could be a valuable instrument

to facilitate continued community involvement of

CERT participants. In fact, community development

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6

and civic engagement training should be the

cornerstone of all CERT programs, including

training in asset mapping, assessing local power

structures, conflict resolution skills, management

methods, and community demographic/economic

profile development. Training activities could be

provided by Extension educators who are part of

each state’s land-grant university system, community

college faculty, or by other community development

educators. Such training could relay to citizens that

their involvement is essential to local development

well beyond times of disaster.

• Reinforce the mission

Changes to CERT program descriptions and

language would also reinforce a broader mission

for CERTs. Program descriptions should stress that a

first step in being ready to respond to emergencies

is building local capacity for change. These changes

would return attention to the enormous local impact

that CERTs can have.

Ensure Broad-Based Participation As noted in an earlier section of this brief, to be

effective, local CERT teams must reflect the local

population. CERT training materials should guide

communities in ensuring representative participation.

Without such efforts, select groups might be

excluded, ignored, and eliminated from decision

making. Such exclusions are particularly detrimental

in times of severe disaster. In these dire conditions,

strong, comprehensive networks are vital to quick

and efficient response.

Steps to ensure broad representation include

canvassing multiple community groups (formal and

informal) to encourage participation, and adding an

additional CERTs training unit on community capacity-

building, asset mapping, and the importance of

including diverse community residents and groups.

Expanding Our View of What Constitutes a Disaster CERTs can provide a variety of services and increase

local capacities to respond to disaster. They can

also do more. To effectively expand their focus, we

must first expand our view of what we consider

disasters. Emergencies and disasters take many

forms. Hurricanes and floods are the most recent

vivid examples. However, disasters in the form of

rapid economic decline or environmental change

(drought, forest fires) may have equally detrimental

effects on rural life and well-being. CERT programs

offer the potential to help communities respond to

nontraditional disasters and to directly shape local

capacity for rural development.

Closing Thoughts Regardless of the type of disaster facing rural

communities, building local capacity prior to disaster

is key, both to the effectiveness of the response

and to the ability to bounce back after disaster

strikes. Where there is local capacity, CERTs will

flourish and provide critical disaster response skills

and organization for recovery. By building local

structures, networks, and effective communication

through community-capacity training, CERTs can

also contribute broadly to local life. Such efforts

could have a dramatic effect in vulnerable

rural communities with an eye to simultaneously

developing a sense of community among residents

while addressing specific disaster risk mitigation,

preparedness, response, and recovery capabilities.

Such a vision is by no means idealistic or utopian.

Communities that are well organized, broadly

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7

connected, and have the capacity to act, will

be able to prepare, respond, and recover far

more quickly. Most important, the path that these

communities take will be a product of the vision,

ingenuity, and hard work of local people, not ones

mandated by external parties. In the final analysis,

locally driven activities are the only way to truly

advance the long-term vitality of these local places.

Endnote 1. Community capacity refers to the ability of a

diversity of people, formal organizations, and

informal groups to work together in tackling the

important challenges affecting their communities.

Additional Resources Brennan, M. A. 2005. Volunteerism and Community

Development: A Comparison of Factors Shaping

Volunteer Behavior in Ireland and America,” Journal

of Volunteer Administration 23(2): 20-28.

Berke, P.R., J. Kartez, and D. Wenger. 1993.

“Recovery after Disaster: Achieving Sustainable

Development, Mitigation and Equity,” Disasters 17(2):

93-109.

Federal Emergency Management Agency (FEMA).

2000. Planning for a Sustainable Future: The Link

Between Hazard Mitigation and Livability. FEMA

Report 364. Washington, DC: FEMA.

Federal Emergency Management Agency (FEMA).

2000. Rebuilding for a More Sustainable Future:

An Operational Framework. FEMA Report 365.

Washington, DC: FEMA.

Flint, C.G., and A.E. Luloff. 2005. “Natural

Resource-Based Communities, Risk, and Disaster:

An Intersection of Theories,” Society and Natural

Resources 18(5): 399-412;

Herbert, S. 2005. “The Trapdoor of Community,”

Annals of the Association of American Geographers

95(4): 850-865.

Hewitt, K. 1998. “Excluded Perspectives in the

Social Construction of Disaster.” Pp. 75-92 in E.L.

Quarantelli (ed.), What Is a Disaster? Perspectives on

the Question. New York: Routledge.

Independent Sector. 2001. Giving and volunteering

in the United States. Washington, D.C.: Independent

Sector.

Luloff, A. E., and J. Bridger. 2003. “Community

Agency and Local Development.” Pp. 202-213 in D.

Brown and L. Swanson. (eds.), Challenges for Rural

America in the Twenty-First Century. University Park:

Pennsylvania State University Press,

Simpson, D. 2001. Community Emergency Response

Training (CERTs): A Recent History and Review,”

Natural Hazards Review 2(2): 54-63.

Wilkinson, K. P. 1991. The Community in Rural

America. Westport, CT: Greenwood Press.

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http://www.ruralsociology.org/pubs/ruralrealities

The Rural Realities Editorial Board

Editorial Board: • Walt Armbruster

Farm Foundation • Frank Boteler

Economic and Community Systems, CSREES/USDA

• Alisha Coleman Penn State University

• Tadlock Cowan Congressional Research Service

• Al Cross Institute for Rural Journalism and Community Issues, University of Kentucky

• Brian Dabson Rural Policy Research Institute, University of Missouri

• Robert Gibbs Economic Research Service, USDA

• Steve Murdock

University of Texas – San Antonio • William O’Hare

Visiting Senior Fellow – The Carsey Institute • Jim Richardson

National Rural Funders Collaborative • Louis Swanson

Colorado State University • Rachel Tompkins

Rural School and Community Trust • Michelle Worosz

Michigan State University

Technical Assistance Provided By: • Barbara Ray, Communications Specialist

Hired Pen, Inc., Chicago, Ill. • Jeremy S. Robbins, Freelance Designer

Jackson, Miss.

Series Editor: • Lionel J. “Bo” Beaulieu

Southern Rural Development Center Mississippi State University E-mail: [email protected]

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About the Authors Courtney Flint is assistant professor in the Department of Natural Resources and Environmental Sciences at the University of Illinois at Urbana-Champaign. Her research interests focus on how communities respond to environmental change and disturbance. Her work examines the relationship between risk perception and local community action and how this affects natural resource management and disaster response and recovery. Questions regarding the content of this brief can be directed to Dr. Flint at [email protected].

Mark Brennan is an assistant professor of Community Development at the University of Florida. His work focuses on community, social change, disaster response/ recovery, and rural sociology.

Potential Rural Realities Authors We encourage potential authors to submit a brief abstract (approximately 250 words) via email to Bo Beaulieu, the Series Editor, at [email protected].

About Rural Realities Rural Realities is a quarterly publication of the Rural Sociological Society (RSS). Its purpose is to: (1) Provide valuable insights on the current and emerging issues impacting people and places in rural America and beyond; and (2) Offer policy and program options that might prove effective in addressing these important rural challenges and opportunities. Articles showcased in the series draw upon high quality social sciences-based studies conducted by researchers and practitioners located within universities/colleges, government, philanthropic, and nonprofit organizations.

The Rural Sociological Society is a professional social science association that promotes the generation, application and dissemination of sociological knowledge. The Society seeks to enhance the quality of rural life, communities and the environment through research, teaching, and outreach/extension education.

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