BUS 400 week 8

Resources: PESTLE Analysis and Business Continuity

BUS‐400‐Q2758 Driving Business Opportunities 23EW2 MA

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Resources: PESTLE Analysis and Business Continuity - BUS-400-Q2758 Driving Business ... https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245758/View

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Required Resources

RReeaaddiinngg: Five Ways To Use Data For Successful Product Launches (https://chiefmarketer.com/�ve-ways-

to-use-qualitative-and-quantitative-data-for-successful-product-launches/)

In this Shapiro Library article, you will learn about using qualitative and quantitative data about customer

feedback and other elements to help craft your marketing strategy before launching your product or service.

It also stresses the importance of rapid testing, and collecting and analyzing customer feedback

continuously, both at your product launch and to determine future product improvements.

Consider the following as you read:

• Why is qualitative data important to consider before you launch your project?

• How will you implement these strategies for ensuring a successful product/service launch?

RReeaaddiinngg: How To Create an Effective Business Continuity Plan (https://ezproxy.snhu.edu

/login?qurl=https%3A%2F%2Fsearch.proquest.com%2Fdocview%2F1933307259%3Faccountid%3D3783)

In this Shapiro Library article, you will learn about the importance of having a business continuity plan. The

article also outlines the steps to follow when creating a business continuity plan and the factors to consider

to ensure you can implement it smoothly if needed.

Consider the following as you read:

• What types of situations do you need to plan for?

• What do you need to do to create a business continuity plan for your product/service?

RReeaaddiinngg: How Leaders Can Adapt To An Environment Of Change (https://www.forbes.com/sites

/forbesagencycouncil/2017/10/12/how-leaders-can-adapt-to-an-environment-of-change/#9adefc6d20aa)

In this article, you will learn about recognizing and adapting to changes in the industry using PESTLE analysis

(political, economic, social, technological, legislative, and ethical or environmental change). This article lists

some questions you can ask to identify these changes and provides an example of a legislative change that

has had a far-reaching impact.

Consider the following as you read:

• How can you differentiate between changes that pose a risk and those that provide an opportunity for

your business?

• What type of change is most likely to have the biggest impact on your product/service or selected

company?

VViiddeeoo: PESTLE PEST Analysis Explained (https://www.youtube.com/watch?v=sP2sDw5waEU) (8:42)

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Resources: PESTLE Analysis and Business Continuity - BUS-400-Q2758 Driving Business ... https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245758/View

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A captioned version of this video is available: PESTLE PEST Analysis Explained (https://www.youtube.com

/watch?v=BtdrXgmJJuE&feature=youtu.be) (CC) (8:42)

This video describes the six categories in a PESTLE analysis and outlines the factors you need to consider for

each category. Consider the following as you watch:

• Will any of these factors affect your project or selected company?

• How will you handle these factors in your plan?

A text-only version of the video is available: PESTLE PEST Analysis Explained Transcript

RReeaaddiinngg: PESTEL Analysis (https://corporate�nanceinstitute.com/resources/knowledge/strategy/pestel-

analysis/)

In this article, you will further examine the factors in PESTLE analysis. This article also provides some

examples of these factors and how they can affect a company, its operations, and its business valuation.

Consider the following as you read:

• How will each of the factors affect your business valuation?

• How will you mitigate any risks posed by these factors?

Additional Support (Optional)

RReeaaddiinngg: PEST Analysis (https://ezproxy.snhu.edu/login?url=https://search.ebscohost.com

/login.aspx?direct=true&db=ers&AN=89677606&site=eds-live&scope=site)

This Shapiro Library article provides a brief overview of PEST analysis and explains how it is related to

SWOT analysis.

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Resources: PESTLE Analysis and Business Continuity - BUS-400-Q2758 Driving Business ... https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245758/View

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Activity Details

Explore these resources, which will help you learn how to perform a PESTLE analysis and create a business

continuity plan.

Resources: PESTLE Analysis and Business Continuity - BUS-400-Q2758 Driving Business ... https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245758/View

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