BUS 400 week 7

Resources: Feedback Loops

BUS‐400‐Q2758 Driving Business Opportunities 23EW2 MA

Academic SupportCourse Menu Tools mySNHU Shapiro Library Help

Resources: Feedback Loops - BUS-400-Q2758 Driving Business Opportunities 23EW2 https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245760/View

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Required Resources

RReeaaddiinngg: The Power of Feedback Loops and How to Use Them (https://get2growth.com/feedback-loops/)

In this article, you will learn about the importance of feedback loops in different situations. The article also

describes the stages that make up the cycle of a feedback loop. In addition, it shows how feedback loops

work in different situations.

Consider the following as you read:

• Have you used a feedback loop before?

• How do you think a feedback loop might be helpful for your product or service?

• Why is it necessary for feedback to be a continuous cycle?

RReeaaddiinngg: 5 Great Ways to Get Customer Reviews and Feedback (https://ezproxy.snhu.edu

/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=130754022&site=eds-live&

scope=site)

In this Shapiro Library article, you will explore some common strategies for collecting customer feedback. It

also describes the importance and bene�ts of soliciting customer feedback.

Consider the following as you read:

• Which of these strategies does your selected company already use?

• Which method or channel do you think would be most bene�cial for your business?

RReeaaddiinngg: Customer Feedback, Insight Crucial to Product Success (https://ezproxy.snhu.edu

/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bwh&AN=139283341&site=eds-live&

scope=site)

In this Shapiro Library article, you will learn about the importance and ways of collecting feedback before

you launch your product in the market. It also discusses a few activities and decisions you may need to

complete before the launch.

Consider the following as you read:

• Why do you need customer feedback or insight before you launch your product?

• What are some ways you can test and promote your product before the of�cial launch?

RReeaaddiinngg: Listen to Your Employees, Not Just Your Customers (https://ezproxy.snhu.edu/login?url=https:

//search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=118683803&site=eds-live&scope=site)

In this Shapiro Library article, you will learn about the importance of collecting feedback from employees,

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Resources: Feedback Loops - BUS-400-Q2758 Driving Business Opportunities 23EW2 https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245760/View

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In this Shapiro Library article, you will learn about the importance of collecting feedback from employees,

especially those who interact directly with customers, and linking the two types of feedback. The article also

outlines the steps for implementing a linked feedback system and explains the bene�ts of doing so using

real-world examples.

Consider the following as you read:

• What are the bene�ts of collecting feedback from employees?

• What steps can you take to implement a feedback system that considers both your employees and

customers?

• At what stages and key touch points would linked feedback systems be most effective?

VViiddeeoo: Serving Your Customer (https://sk-sagepub-com.ezproxy.snhu.edu/video/serving-your-

customer?seq=3), Chapter 3

In this Shapiro Library video, senior managers at different companies explain how they solicit and use

customer feedback to change or improve their product and service offerings.

Consider the following as you watch:

• What are some common practices that these companies use to collect and address feedback?

• How can customer feedback help establish customer loyalty?

• How and why should you involve employees in your feedback process?

RReeaaddiinngg: Internal vs. External Customers: How Are They Different? (https://www.bmc.com/blogs

/internal-vs-external-customers/)

This article describes the difference between internal and external customers, and the impact of their

experiences on each other. It also talks about prioritizing external customer feedback where needed.

Consider the following as you read:

• Who are your internal customers, and how are they related to your external customers?

• Why is it important to think about internal customers and their experience when designing and

delivering your product or service?

• How will you prioritize the internal and external customers for your product or service?

Additional Support (Optional)

RReeaaddiinngg: Best Practices for Effective Internal Communications (https://www.forbes.com/sites

/forbesagencycouncil/2016/08/12/best-practices-for-effective-internal-communications)

This article provides some best practices and examples for how you can use internal communication to

increase employee engagement, improve company culture, address feedback, and promote the company’s

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Resources: Feedback Loops - BUS-400-Q2758 Driving Business Opportunities 23EW2 https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245760/View

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increase employee engagement, improve company culture, address feedback, and promote the company’s

brand and image.

Task: View this topic

Activity Details

Explore these resources, which will help you learn how to develop feedback loops to address concerns from both

internal and external customers.

Resources: Feedback Loops - BUS-400-Q2758 Driving Business Opportunities 23EW2 https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245760/View

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