BUS 400 week 6

Resources: Corporate Motivations for CSR

BUS‐400‐Q2758 Driving Business Opportunities 23EW2 MA

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Required Resources

RReeaaddiinngg: Learn and Listen: Race and Equality in the Workplace (https://www.shrm.org

/resourcesandtools/hr-topics/employee-relations/pages/learn-and-listen-race-and-equality-in-the-

workplace.aspx?_ga=2.258719562.1399266721.1601917067-932075000.1601917067)

This article discusses the challenges faced by companies when responding to employee concerns over issues

of race and equality.

Consider the following as you read:

• What advice can be given to companies so their DEI initiatives don’t fall �at or back�re?

• What are some challenges or sensitive points managers should pay special attention to?

RReeaaddiinngg: Dealing with Cultural Diversity in Project Management (https://www.pmi.org/learning/library

/dealing-cultural-diversity-project-management-129)

This article discusses how culture and multiculturalism in companies have an important role in project

management and overall company success. It lists key strategies to address generational and cultural

differences in teams' varied composition.

Consider the following as you read:

• What should PMs do to manage diversity?

• What opportunities are driven by cultural literacy and competency?

RReeaaddiinngg: Why CSR? The Bene�ts of Corporate Social Responsibility Will Move You to Act

(https://www.forbes.com/sites/devinthorpe/2013/05/18/why-csr-the-bene�ts-of-corporate-social-

responsibility-will-move-you-to-act/#421898af65a3)

This article discusses the varying company views on the topic of CSR. It also addresses the natural tension

between “doing good” and pro�ts while incorporating the ability to beat competitors.

Consider the following as you read:

• What are some established pathways, stages, or phases of evolving CSR and sustainability?

• How do CSR and DEI �t into the overall business strategy?

RReeaaddiinngg: What are Pro Forma Financial Statements? (https://www.accountingcoach.com/blog/pro-

forma-�nancial-statements)

This article provides a de�nition of pro forma �nancial statements. These are usually assumptions and

projections.

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projections.

Consider the following as you read:

• How does a pro forma provide insights into a company’s �nancing options?

• What are examples of pro forma �nancial statements?

RReeaaddiinngg: The Handy Accounting Answer Book: The Income Statement (http://ezproxy.snhu.edu

/login?url=https://search.credoreference.com/content/title/vipaab?entry_id=27703273&

institutionId=943&tab=entry_view)

This article provides de�nitions, elements, and examples of income statements. You will use the example

illustrated in the Income Statement section as a basis to develop your 24-month pro forma assignment.

Consider the following as you read:

• What critical information must be included in an income statement to support company decisions?

• How should income statements be read?

RReessoouurrccee: Pro Forma (https://www.investopedia.com/terms/p/proforma.asp)

This reading includes a video that illustrates what pro forma is and how it helps businesses. It also provides a

template for generating a pro forma income statement. It discusses how Excel spreadsheets can be used to

calculate entries based on “money-in” and money-out” balances.

Consider the following as you read:

• What are the steps for creating a pro forma income statement by hand?

• How can revenue projections and the total costs be generated?

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Activity Details

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Explore these resources, which will help you learn how to analyze innovative ideas and their potential profitability

as well as corporate motivations for CSR.

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