BUS 400 week 7
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ProjectGuidelinesandRubric-BUS-400-Q2758DrivingBusinessOpportunities23EW2.pdf
Project Guidelines and Rubric
BUS‐400‐Q2758 Driving Business Opportunities 23EW2 MA
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Project Guidelines and Rubric - BUS-400-Q2758 Driving Business Opportunities 23EW2 https://learn.snhu.edu/d2l/le/content/1414257/viewContent/28245740/View
1 of 11 12/3/2023, 11:04 AM
BUS 400 Project Guidelines and Rubric
Competencies
In this project, you will demonstrate your mastery of the following competencies:
• Determine how an organization gains a competitive advantage
• Determine organizational risk and growth opportunities in order to develop a strategic plan
• Defend business decisions in support of an organization’s strategic plan
Scenario
It’s the moment of truth: your opportunity to demonstrate why your new product or service is worth funding. You have done the research and know that the funding you seek can be a game changer for the company. Not only
will it produce revenue and pro�tability, but more importantly, it will strategically set the company apart from its competition.
You just have to convince senior management.
In preparation, you have created a checklist for yourself to use in compiling information that includes research, feasibility of the idea via the BMC, scope of project (timeline included), project risk mitigation, DEI, CSR, and 24-
month pro forma.
You know that anything can happen in a funding pitch. With this in mind, you are prepared to answer questions that encompass all aspects of the project.
Directions
Create a pitch for funding. In this pitch, you will have to convince senior management to greenlight the new product or service. Aspects of the pitch that must be addressed:
1. VVaalluuee pprrooppoossiittiioonn: Describe the company’s current value proposition in the market.
a. Describe the selected company’s main product or service.
b. Discuss the company’s overall strategic plan.
2. CCoommppeettiittiivvee aaddvvaannttaaggee: Describe the competitive advantage the company will gain by funding the project.
a. Describe how you discovered an opportunity to do something better than your competitors.
b. Determine how the new product or service shifts the value proposition of the company.
3. RRiisskkss aanndd ooppppoorrttuunniittiieess: Establish the risks and growth opportunities of the company.
a. Determine if the new product or service could disrupt the current industry.
b. Identify the risks associated with the development of this new product or service.
4. GGrroowwtthh ooppppoorrttuunniittiieess: Describe the areas of potential growth for the company.
a. Identify the growth opportunities within the company.
b. Explain how the competitive advantage allows for growth.
5. DDiissttiinngguuiisshh aass aa nneeww pprroodduucctt oorr iinnnnoovvaattiioonn: Distinguish the new product/service as an innovation or improvement on an existing product/service.
a. Determine if the product or service �ts within the capabilities of the company.
Note: a company’s SWOT analysis or 10-K is an indicator of whether the new product or service could be feasible.
b. Explain how the new product or service adds to the portfolio of the company.
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6. TTaarrggeett sseeggmmeenntt: Describe the targeted segment.
a. Identify the target customer.
b. Explain your blue ocean strategy.
Note: The new market is identi�ed here.
7. SSppeeccuullaattee ssaalleess: Speculate on the projected sales.
a. Justify your product or service by the numbers; discuss your projected revenue gain.
Note: it MUST have an ROI that justi�es the project for investors and/or senior management.
b. Explain the risks associated with projected sales.
8. SSppeeccuullaattee pprroo��ttaabbiilliittyy: Speculate on the pro�tability of your proposed product or service.
a. Determine if the project is pro�table.
Note: In this pitch for funding, senior management has to know that the project, based on market research, is speculated to be pro�table. Use the company’s current income statement to project how the company’s
pro�tability will be affected. Look to other companies in the marketplace with products or services similar to the one you are proposing as a basis for your projections. Note: these numbers are purely speculative.
b. Determine the impact on the functional areas of the business (accounting, marketing, sales, and so on).
9. CCSSRR ppllaann: Outline the plan to service the community or customers that purchase the product or service.
a. Discuss how the idea demonstrates corporate social responsibility (CSR).
b. Identify what the company has invested in as it relates to the communities they serve.
c. Discuss how a good CSR plan helps the company gain competitive advantage.
10. DDEEII ppllaann: Summarize how the project will include a variety of perspectives to get a better unique value proposition.
a. Determine if the company has a corporate culture built on DEI.
b. Discuss how the project’s DEI plan �ts into the company’s overall strategic plan.
What to Submit
To complete this project, you must submit one of the following:
FFuunnddiinngg ppiittcchh vviiddeeoo oorr aauuddiioo rreeccoorrddiinngg
Film a 15-minute camera facing or audio only recording. It must be submitted as one of the following �le types: SWF, MPG, MPEG, RM, MP3, MP4, M4V, M4A, AVI, WAV, RAM, ASF, MOV, RA. YYoouu mmuusstt aallssoo ssuubbmmiitt aa ssppeeeecchh
oouuttlliinnee in a Word document with the topics listed in order and a References page. Sources should be cited according to APA style.
OORR
FFuunnddiinngg ppiittcchh ssccrriipptt
Your script should be written as if you were delivering the speech, submitted as a 7- to 8-page Word document. Sources should be cited according to APA style.
Project Rubric
CCrriitteerriiaa EExxeemmppllaarryy ((110000%%)) PPrroo��cciieenntt ((8855%%)) NNeeeeddss IImmpprroovveemmeenntt ((5555%%)) NNoott EEvviiddeenntt ((00%%)) VVaalluuee
VVaalluuee PPrrooppoossiittiioonn:: MMaaiinn
PPrroodduucctt oorr SSeerrvviiccee
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Describes the selected company’s
main product or service
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include descriptions that are
lacking in detail or inaccurate
Does not attempt criterion 3
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VVaalluuee PPrrooppoossiittiioonn:: OOvveerraallll
SSttrraatteeggiicc PPllaann
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Discusses the company’s overall
strategic plan
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include incomplete or
inaccurate descriptions of
strategic plan
Does not attempt criterion 5
CCoommppeettiittiivvee AAddvvaannttaaggee::
OOppppoorrttuunniittyy DDiissccoovveerryy
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Describes how you discovered an
opportunity to do something
better than someone else
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include descriptions that are
cursory or incomplete
Does not attempt criterion 4
CCoommppeettiittiivvee AAddvvaannttaaggee:: VVaalluuee
PPrrooppoossiittiioonn SShhiifftt
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Determines how the new product
or service shifts the value
proposition of the company
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include inaccurate or cursory
explanations
Does not attempt criterion 5
RRiisskkss aanndd OOppppoorrttuunniittiieess::
IInndduussttrryy DDiissrruuppttiioonn
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Determines if the new product or
service could disrupt the current
industry
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include discussion that is
incomplete or inaccurate
Does not attempt criterion 4
RRiisskkss aanndd OOppppoorrttuunniittiieess::
RRiisskkss AAssssoocciiaatteedd WWiitthh
DDeevveellooppmmeenntt
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Identi�es the risks associated with
the development of this new
product or service
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include risks that are
inaccurate or lacking in detail
Does not attempt criterion 4
GGrroowwtthh OOppppoorrttuunniittiieess::
CCoommppaannyy GGrroowwtthh
OOppppoorrttuunniittiieess
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Identi�es the growth
opportunities within the company
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include growth opportunities
that are inaccurate or lacking in
detail
Does not attempt criterion 5
GGrroowwtthh OOppppoorrttuunniittiieess::
CCoommppeettiittiivvee AAddvvaannttaaggee
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Explains how the competitive
advantage allows for growth
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include explanations that are
lacking in detail or inaccurate
Does not attempt criterion 5
DDiissttiinngguuiisshh aass aa NNeeww PPrroodduucctt
oorr IInnnnoovvaattiioonn:: FFiitt WWiitthhiinn tthhee
CCaappaabbiilliittiieess ooff tthhee CCoommppaannyy
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Determines if the product or
service suggested �ts within the
capabilities of the company
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include discussion that is
inaccurate or cursory
Does not attempt criterion 4
DDiissttiinngguuiisshh aass aa NNeeww PPrroodduucctt
oorr IInnnnoovvaattiioonn:: OOvveerraallll
PPoorrttffoolliioo AAddddiittiioonn
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Explains how the new product or
service adds to the portfolio of the
company
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include explanations that are
fragmentary or incomplete
Does not attempt criterion 4
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TTaarrggeett SSeeggmmeenntt:: TThhee
CCuussttoommeerr
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Identi�es the target customer Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include discussion of target
customer that is lacking in detail or
inaccurate
Does not attempt criterion 5
TTaarrggeett SSeeggmmeenntt:: BBlluuee OOcceeaann
SSttrraatteeggyy
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Explains blue ocean strategy Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include explanations that are
cursory or inaccurate
Does not attempt criterion 5
SSppeeccuullaattee ssaalleess:: PPrroojjeecctteedd
RReevveennuuee GGaaiinn
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Justi�es your product or service by
the numbers: discusses your
projected revenue gain
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include justi�cations that are
incomplete or inaccurate
Does not attempt criterion 4
SSppeeccuullaattee ssaalleess:: RRiisskkss
AAssssoocciiaatteedd WWiitthh SSaalleess
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Explains the risks associated with
projected sales
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include explanations that are
not associated with projected sales
or fragmentary
Does not attempt criterion 5
SSppeeccuullaattee PPrroo��ttaabbiilliittyy:: IIss tthhee
PPrroojjeecctt PPrroo��ttaabbllee??
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Determines if the project is
pro�table
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include determinations that
are incomplete or lacking in detail
Does not attempt criterion 4
SSppeeccuullaattee PPrroo��ttaabbiilliittyy:: IImmppaacctt
oonn FFuunnccttiioonnaall AArreeaass
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Determines the impact to the
functional areas of the business
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include discussion that lacks
detail or does not assess the
impact on functional areas of
business
Does not attempt criterion 5
CCSSRR PPllaann:: TThhee CCSSRR DDaattaa Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Discusses how the idea
demonstrates corporate social
responsibility (CSR)
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include discussions that don’t
address CSR or are lacking in detail
Does not attempt criterion 4
CCSSRR PPllaann:: CCoommmmuunniittyy
IInnvveessttmmeenntt
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Identi�es what the company has
invested in as it relates to the
communities they serve
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include explanations that are
lacking in detail or don’t relate to
the community being served
Does not attempt criterion 4
CCSSRR PPllaann:: IInnccrreeaassiinngg tthhee Exceeds pro�ciency in an Discusses how a good CSR plan Shows progress toward Does not attempt criterion 3
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CCoommppeettiittiivvee AAddvvaannttaaggee ooff tthhee
CCoommppaannyy
exceptionally clear, insightful,
sophisticated, or creative manner
helps the company gain
competitive advantage
pro�ciency, but with errors or
omissions; areas for improvement
may include discussions that are
lacking in detail or are not targeted
toward helping to gain competitive
advantage
DDEEII PPllaann:: TThhee CCuullttuurree Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Determines if the company has a
corporate culture built on DEI
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include descriptions that are
lacking in detail or cursory
Does not attempt criterion 3
DDEEII PPllaann:: OOvveerraallll SSttrraatteeggiicc
PPllaann
Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Discusses how the project DEI
plan �ts into the company’s overall
strategic plan
Shows progress toward
pro�ciency, but with errors or
omissions; areas for improvement
may include discussion that is
missing key components or is
inaccurate
Does not attempt criterion 5
AArrttiiccuullaattiioonn ooff RReessppoonnssee Exceeds pro�ciency in an
exceptionally clear, insightful,
sophisticated, or creative manner
Clearly conveys meaning with
correct grammar, sentence
structure, and spelling,
demonstrating an understanding
of audience and purpose
Shows progress toward
pro�ciency, but with errors in
grammar, sentence structure, and
spelling, negatively impacting
readability
Submission has critical errors in
grammar, sentence structure, and
spelling, preventing understanding
of ideas
5
CCiittaattiioonnss aanndd AAttttrriibbuuttiioonnss Uses citations for ideas requiring
attribution, with few or no minor
errors
Uses citations for ideas requiring
attribution, with consistent minor
errors
Uses citations for ideas requiring
attribution, with major errors
Does not use citations for ideas
requiring attribution
5
TToottaall:: 100%
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