BUS 400 week 7

Module Seven Introduction

BUS‐400‐Q2758 Driving Business Opportunities 23EW2 MA

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Module Seven

Learning Objectives By the end of this module, you will meet these learning objectives:

Module Overview By now you have established your business model and you are ready to start working on a funding pitch.

There is one more action you should take to help ensure that your business plan is viable and robust and that

your product or service will be successful. You should set up a feedback loop for eliciting and implementing

review and feedback from people within the company, such as the stakeholders and other employees.

Develop and implement feedback loops at different stages of your project to improve and re�ne your

product or service offering before and after you release it to the customer.

As you plan your project, there is one more element you should consider: customer service and satisfaction.

Plan and develop a feedback loop using different channels to ensure you can capture customer feedback and

concerns in a timely and ef�cient manner. As important as it is to capture the feedback, it is equally if not

more important to decide how you will address customer concerns about your product or service. The

channels or mediums you will use to collect customer feedback and the process for addressing this feedback

should be planned well in advance to ensure an excellent customer experience from the outset.

When developing feedback loops, be sure to consider the internal communication channels and people who

will be involved in recording, analyzing, implementing, and delivering changes and improvements to the

internal and external customers in your company. For example, let’s say the customer service team receives

a customer complaint. This complaint goes to the product team, which consults the R&D team to devise a

solution. Depending on the time and budget involved, senior management may need to approve the solution

before it is developed and implemented by the project team. In this module, you will develop feedback loops

for your product or service and complete your project by delivering a funding pitch for your business.

Module at a Glance This is the recommended plan for completing the reading assignments and activities within the module.

Develop feedback loops that address concerns within the company

Develop feedback loops that address concerns of external customers

Listen

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This is the recommended plan for completing the reading assignments and activities within the module.

Additional information can be found in the module Resources section and on the module table of contents

page.

Review the module resources.11

Submit your initial discussion post.22

Submit your course project.33

Post responses to the discussion. Be sure to respond to at least two peers.44

Activity Details

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Task: View this topic

Read this introduction to learn what you'll be working on in this module.

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