BUS 400 week 8

Module Eight Assignment Guidelines and Rubric

BUS‐400‐Q2758 Driving Business Opportunities 23EW2 MA

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BUS 400 Module Eight Assignment Guidelines and Rubric

Scenario

The funding pitch went extremely well, and you just received word that your idea for the new product/service has been approved. In fact, senior management sent a memo, company-wide, announcing the project.

One line in the memo really caught your attention: “We are eager to see the project to completion and the many other product offerings to come from this initiative.”

You reach out to the project manager (PM) and are told that, typically, senior management expects to see product/service extensions or some type of next steps stemming from an original product. This could include different

versions of the product/service, such as cheaper or premium versions, new targeted customers, and more. The PM also adds that senior management will look for contingency planning to protect the funding for the project.

Prompt

For your business continuity plan, consider your next steps, including project improvements and how to mitigate risk to the project to protect the product investment. To accomplish this, you must leverage employee and

customer feedback on the new product/service. Additionally, research the market and use a PESTLE analysis to examine if any external factor could affect your new product offering.

Speci�cally, your plan must address the following criteria:

• BBuussiinneessss ccoonnttiinnuuiittyy ppllaann: Outline a basic business continuity plan for your business that identi�es key business areas and critical functions as well as identi�es at least one measure for recovering or maintaining critical

business operations in case of an emergency. Include how you will ensure that this plan is followed.

• PPoosstt--llaauunncchh ssttaaggee: Propose new ideas for the post-launch stage, including one idea for a product/service improvement you plan to implement after the initial launch, and one idea for increasing your customer base or

engagement after the initial launch.

• FFeeeeddbbaacckk llooooppss: Explain how you will implement feedback loops for your product or service.

• PPEESSTTLLEE aannaallyyssiiss: Use PESTLE analysis to identify at least one external risk factor that may affect the project. Then provide a solution or contingency plan for mitigating that risk.

What to Submit

Submission must be a 1- to 2-page Word document. Any sources cited should use APA formatting.

Module Eight Assignment Rubric

CCrriitteerriiaa EExxeemmppllaarryy ((110000%%)) PPrroo��cciieenntt ((8855%%)) NNeeeeddss IImmpprroovveemmeenntt ((5555%%)) NNoott EEvviiddeenntt ((00%%)) VVaalluuee

BBuussiinneessss CCoonnttiinnuuiittyy PPllaann Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Outlines a basic business

continuity plan for the business

that includes key business areas

and critical functions, identi�es

one measure for recovery or

maintenance, and details how the

plan will be followed

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include an outline that is

missing key points or an outline

that is not complete

Does not attempt criterion 20

PPoosstt--llaauunncchh SSttaaggee Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Proposes new ideas for the post-

launch stage including one idea for

a product/service improvement

and one idea for increasing

customer base or engagement

post launch

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include descriptions that lack

detail or are missing key elements

Does not attempt criterion 20

FFeeeeddbbaacckk LLooooppss Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Explains how implementation of

feedback loops for the product or

service will happen

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

Does not attempt criterion 20

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may include explanation that is

lacking in depth and detail or

missing critical elements in the

explanation

PPEESSTTLLEE AAnnaallyyssiiss Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Uses PESTLE analysis to identify at

least one external risk factor that

may affect the project as well as a

solution or contingency plan

Shows progress toward

pro�ciency, but with errors or

omissions; areas for improvement

may include external factors based

on PESTLE analysis or contingency

plan not included

Does not attempt criterion 20

AArrttiiccuullaattiioonn ooff RReessppoonnssee Exceeds pro�ciency in an

exceptionally clear, insightful,

sophisticated, or creative manner

Clearly conveys meaning with

correct grammar, sentence

structure, and spelling,

demonstrating an understanding

of audience and purpose

Shows progress toward

pro�ciency, but with errors in

grammar, sentence structure, and

spelling, negatively impacting

readability

Submission has critical errors in

grammar, sentence structure, and

spelling, preventing understanding

of ideas

10

CCiittaattiioonnss aanndd AAttttrriibbuuttiioonnss Uses citations for ideas requiring

attribution, with few or no minor

errors

Uses citations for ideas requiring

attribution, with consistent minor

errors

Uses citations for ideas requiring

attribution, with major errors

Does not use citations for ideas

requiring attribution

10

TToottaall:: 100%

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