Individual Presentation + Country Report

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MiniCaseGradingRubric.docx

Mini-Case Grading Rubric

Max

Points

Your

Score

Notes

What would make this country an attractive market in which to enter?

Discuss cultural difference (Hofstede and high-/low- context)

Local representation needed

20

What are some of the country’s limitations?

Look into current news, political, economic, etc. events

Discuss the 5 environmental forces here

20

Industry choice

15

Entry mode

20

Gospel/prayer

10

Presentation style, format, Q&A

15