Innovation and Entrepreneurship

MidTerm Assessment | Business Models

The business model canvas is made up of nine parts that, together, end up describing the business model. A business plan shouldn’t be created until this has been done because you need to know what your business model is before you can really create a business plan (Osterwalder et al., 2010). The textbook goes into detail on the aspects of every section of a business model. Supporting statements from research are required and must be cited in APA Format. See grading rubric before starting the assessment. 

INSTRUCTIONS: Create a business model for an established business using the template shared in the textbook. You can use a business from the PESTEL Analysis list and/or a business of your own choice. Business choices are listed below:

UBER https://www.uber.com/en-JM/blog/ (Links to an external site.)

Ring https://latam-es.ring.com/pages/doorbells (Links to an external site.)

Green Thumb https://www.gtigrows.com/brands/overview (Links to an external site.)

TESLA https://www.tesla.com/

The required sections that must be included in your Business Model are listed below. DUE: Thursday, March 3rd by end of day. 

KEY PARTNERS

KEY ACTIVITIES

KEY RESOURCES

VALUE PROPOSITIONS

CUSTOMERS

CHANNELS

CUSTOMER SEGMENTS

COST STRUCTURE

REVENUE STREAMS

MidTerm Assessment

MidTerm Assessment
Criteria	Ratings	Pts
This criterion is linked to a Learning OutcomeAccuracy of Content The content developed in each category is an accurate description of the respective section.	30 to >24.0 pts Full Marks 24 to >14.0 pts Partial Points 14 to >0 pts Low Marks	30 pts
This criterion is linked to a Learning OutcomeCompletion of Content All section in the required outline were included and completed with a substantial amount of relevant information.	25 to >19.0 pts Full Marks 19 to >10.0 pts Partial Points 10 to >0 pts No Marks	25 pts
This criterion is linked to a Learning OutcomeFormat and Organization The business model is organized and formatted professionally.	10 to >7.0 pts Full Marks 7 to >3.0 pts Partial Points 3 to >0 pts Low Marks	10 pts
This criterion is linked to a Learning OutcomeEvidence of Research in APA Format Multiple (3 - 6) credible resources were used throughout the text and cited according to APA Format guidelines. This includes proper in-text citation and full citations in a reference list.	20 to >15.0 pts Full Marks 15 to >7.0 pts Partial Points 7 to >0 pts Low Marks	20 pts
This criterion is linked to a Learning OutcomeGrammar Correct grammar, sentence structure, and spelling.	15 to >14.0 pts Full Marks 14 to >5.0 pts Partial Points 5 to >0 pts Low Marks	15 pts
Total Points: 100