Smartphone Industry Businness Strategy

Analysis of the Smartphone Industries

The smart phone industry consists of all manufacturers of smart phones, both the leading and the struggling. It involves the manufacture of high-end devices that combine computing and communication functionalities by the players. As a matter of fact, the use of the gadgets has gained wide acceptance across the people of all ages, races, and social classes in the present decade. The justification for the analysis is that though the players pose stiff competition and threats to opponents within the industry, the industry does a commendable job and it is bound to grow and sustain the current players while it accommodates new players. Comment by Collins Mkandawire: This is not a strong definition of the “Smart Phone Industry”. You must zero on: economic activity concerned with the processing of raw materials and manufacture of goods in factories.

While stiff competition is experienced within the industry and among the players, it cannot escape our attention that the industry faces no real threat from without. The reason is that no gadget has exhibited the potential to outsmart the technology of smart phones or play the role of its substitute (Fan, & Yang, 2016). Besides, the conventional cells phones stand no chance of making a comeback in the communication industry to challenge the smart phones. In general, the smart phones and by extension the industry has a bright, booming future for dominating communication industry.

The other reason for justification of the industry is the high demand for smart phones. The gadgets have generally gained wide acceptance across the board. Both the young and the old have found a real friend, a companion, and consolation in the gadgets. Indeed, some people. Moved by the entertaining value of the gadgets, parents often buy their children the gadgets (Kenney, & Pon, 2011). Learners have been moved by the connectivity of the devices to acquire them to aid in research. Lovers of photography and videos have resorted to the purchase of the classic devices to support the capturing of scenes and events. Comment by Collins Mkandawire: Again, I don’t see a “Market overview” – What is the total market size of the product/service?

The existence of the industry has brought about a revolution in communication. The resultant devices’ fashionable blend of telephone and computing services has brought a totally new dimension to communication. To affirm its communicative role, the device offers voice communication services typical of conventional landline telephone. In addition, it features the capability to compose and transmit short messages, a service that distinguished earlier cell phones from older voice phones. Further, it features provision for simultaneous transmission of a message to multiple recipients. As advancement and for enhanced communication, the devices adopted video call capability by the use of applications such as Skype.

The industry is involved in the manufacture of smart phones with capability to access the internet. The device’s ease of access to the internet through mobile service networks and wireless fidelity access points crowns its role of the enhancer of modern communication. For instance, the ease of installation of chat group applications, supported by connectivity, makes the holding of virtual discussions a reality. Furthermore, connectivity coupled with the robustness of the devices’ operating systems grants access to email services, social sites, and blogger capabilities through the installation or inclusion of the relevant applications such as Gmail, face book, and Twitter (Falaki, 2010). The automated link of communication applications to the gadget’s camera and microphone improves the capturing of information at source besides injecting reality to communication. Unlike in the past, smart phones, aided by their sizeable storage capabilities and revolutionary utilities, have enabled the recording and storage of messages possible. Though the functionality potentially subjects users to malicious personalities, such recordings have often been used as evidence in court proceedings. All in all, the devices offer unmatched message-capturing and transmission capabilities in addition to enabling recording and storage of communication for future reference.

Though they compete, the players have a common access to the chipsets for manufacturing the devices. It is for this reason that they hardly engage in unhealthy competition. Many of the manufacturers such as Samsung, Alcatel, Techno, and Oppo manufacture devices that feature similar chipsets in devices such as the processor, RAM, Rom, and Secondary storage. In addition, many of the devices run on Android Operating System, with the exception of I-phone and Blackberry (Lin, & Ye, 2009). Though the various brands exist and seem to compete, they unite in the use of similar hardware and software. An attack on the manufacturer of the chipset would imply an attack on the entire industry and as such, I would be met with opposition of untold magnitude. Similarly, an attack on the developer of the software would be interpreted to mean an attack on all the players in the industry, hence opposition. United by the common source of software and chipset, the industry possesses great power and the potential to forge ahead and navigate the future.

To further stamp its authority, longevity, and continued existence, the industry, through its players, ensures that it advances the technology of its phones’ hardware and software. The advancement takes the form of launching newer versions of hardware, software, and the general devices (Cecere, Corrocher, & Battaglia, 2015). The frequent advancements in technology stimulate the demand for the newer gadgets. As long as advancements come up, the current and new buyers will want to buy the new devices. The industry is, therefore, bound to survive and stand the test of time on such strategies.

Criticisms have been advanced against the industry. One of them is based on the manufacture of devices that lead to the cessation of one-on-one interactions between users who resort to online conversations and chats, hence strained social relationships. However, online interactions are also social interactions and have resulted to meaningful relationships and friendships (Oulasvirta et. al, 2012). Besides, online interactions offer a remedy to persons who are physically shy but who would still wish to have interactions. The other criticism relates to the ease of accessibility of immoral materials by use of the devices. While connectivity makes access to such materials easy, it cannot escape our attention that the consent of the user comes first. Besides, it would still be possible to access the materials through other technological means other than the use of smart phones. Comment by Collins Mkandawire: You don’t have strong information on: Key Market Players/Competitive Landscape – Would predominantly talk about the total number of players operating in industry and a brief on key market players, including market share info, if it is available. Current market Trends/dynamics – forces which will impact prices and the behaviors of producers and consumers. In a market, these forces create pricing signals which result from the fluctuation of supply and demand for a given product or services. Market drivers – must include: Porter's five forces

References

Falaki, H., Mahajan, R., Kandula, S., Lymberopoulos, D., Govindan, R., & Estrin, D. (2010, June). Diversity in smartphone usage. In Proceedings of the 8th international conference on Mobile systems, applications, and services (pp. 179-194). ACM.

Fan, Y., & Yang, C. (2016). Competition, product proliferation and welfare: A study of the us smartphone market. Available at SSRN 2506423.

Kenney, M., & Pon, B. (2011). Structuring the smartphone industry: is the mobile internet OS platform the key?. Journal of Industry, Competition and Trade, 11(3), 239-261.

Lin, F., & Ye, W. (2009, May). Operating system battle in the ecosystem of smartphone industry. In 2009 international symposium on information engineering and electronic commerce (pp. 617-621). IEEE.

Cecere, G., Corrocher, N., & Battaglia, R. D. (2015). Innovation and competition in the smartphone industry: Is there a dominant design?. Telecommunications Policy, 39(3-4), 162-175.

Oulasvirta, A., Rattenbury, T., Ma, L., & Raita, E. (2012). Habits make smartphone use more pervasive. Personal and Ubiquitous Computing, 16(1), 105-114.

Phase 1 has 6 areas that required addressing and in scholarly writing, you should have had 6 headings and a couple of subheadings to address the project. You wrote a story with no headings. Your write-up did not relate to this course’s teachings “Policies and Strategies”, you don’t have concepts and theories included in your paper.

In Phase III, make sure to address the areas accordingly as commented in the paper (Phase III is combination of all phases).

Your Phase II must have headings and indepth write-up.

Less 5 points (late work) = 96