service marketing plan

Group Project Details (do not exceed 500 words)

Introduction = (40 to 60 words) - Get it from the corporate website, need to rephrase and use entire Website format

Group Project Details (do not exceed 500 words)

SWOT + Summary of SWOT -Can be in table format/point format -5 strengths -3 weaknesses (aka service failures) -2 to 3 Opportunities -2 Threats

SWOT and Summary of SWOT All elaborations MUST BE services oriented. Threats = refer to your competitors and external factors beyond your control Summary = which of the 3 weaknesses require immediate service recovery measures