Export Target Market Report

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Executive Summary

An executive summary is a concise description of what the report contains. Pull important points from the body of the report and put them into the executive summary. Include the major findings, analysis and conclusions. A good executive summary allows the reader to understand the basic content of the report without reading the report. 150 to 250 words. This must include the recommended top market and a brief summary of why it is the best market.

Introduction

Purpose

The purpose of this report is to identify the top country markets for export. Identifying, assessing and choosing the right foreign markets to pursue makes export success more likely. Narrowing down possible export markets to three countries will allow a more focused export strategy.

Background

Describe your client company here in a short paragraph

Method of investigation

This study uses a decision matrix methodology with data from Gazelle.AI, IBISWorld, and USITC Trade Dataweb. A decision matrix evaluates and prioritizes a list of options (i.e., possible export markets) and is a decision-making tool. The team first establishes a list of weighted criteria and then evaluates each option against those criteria.

Scope

This research considers all 195 countries in the world in order to select the top three export market potential countries. The report identifies the top three markets with export market potential and further market analysis is needed to determine whether this potential can be actualized. The examination of the top market and market entry strategy will follow in the Export Marketing Plan report.

Market Potential Analysis

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Table X. Weighted Decision Matrix of Potential Exports Markets for Product X

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1. Country X

2. County Y

3. Country Z

Discussion/Conclusions

One of the key aspects of a business report conclusion is summarizing the information for your reader. Your summary should mirror your opening or executive summary, recapping highlights that lead to a conclusion. After you’ve summarized the contents, it’s important that you provide an action plan or recommendation based on the information in the report. This doesn’t have to be super specific, but it should give the reader a general overview of your assessments about the report, and some of the steps necessary to accomplish a task, fix a problem or implement a solution.

References

Appendixes

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