Digital Marketing
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DisadvantagesofSMM1.pptxDisadvantages of
SOCIAL MEDIA MARKETING
You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Disadvantages of Social Media Marketing
Users Define the Business
With social media, your business doesn't necessarily get the last word in anything. A dissatisfied customer can flame your business, a disgruntled employee can slam your corporation, and one mistake may end up defining you. Customers often take fulfillment issues, shipping problems or quality-control issues to social media before using formal resolution channels. It is common for employees to either accidentally or purposefully tweet, share or post controversial content or messages on a brand page. When these situations happen, take corrective action immediately by resolving the customer's problems or deleting the inappropriate content and issuing an immediate apology. You need to be prepared, however, for the fallout to follow you.
Disadvantages of Social Media Marketing
Spammers and Internet Trolls
Another negative aspect of Social Media Marketing is that you never know what type of audience you have. It can attract all types of audience including the good or bad. This dangerous audience may include the spammers, scammers, trolls, and many other types of harmful users or individuals who are harmful for your reputation that you have created online.
https://www.youtube.com/watch?v =ww7HRy7bJ7c
Kill trolls with kindness
Make them feel heard
Stay professional
Never feed the trolls.
Disadvantages of Social Media Marketing
Reliance on Social Media
The power of social media to drive engagement and sales cannot be understated, but it must always be viewed as one marketing avenue. If your company develops a dependency on traffic from Facebook or referrals from LinkedIn, future changes to the way those sites operate may negatively impact your business.
Start diversifying your marketing efforts as soon as possible, including developing a sponsored social posting strategy that involves engaging other social media influencers and advertising through the social networks.
Disadvantages of Social Media Marketing
This is because young Americans are embracing messaging platforms like WhatsApp, Facebook Messenger, Snapchat, and others, while using the core social networks less. I certainly don’t foresee a massive “extinction event” that would cause a collapse in social media usage, but the migration away from public social toward private social is very, very real.
Disadvantages of Social Media Marketing
Tarnish brand name
In the event that a negative information finds its way onto social media platform, the public will have the chance to express their dissatisfaction. This will tarnish your product name and deter potential customers from establishing relationships and doing business with the brand.
Pepsi doesn't understand that Black Lives Matter.
Pepsi missed a lot of red flags in its misguided attempt to promote its product within a frame of peace and understanding (and Kendall Jenner), and a backdrop of a protest against police brutality. Immediately, social media users called for a Pepsi boycott and accused the company of undermining the Black Lives Matter movement, and exploiting it to sell more products. Pepsi quickly apologized and withdrew the ad, a smart move that prevented further damage, but the ad dealt a blow to its reputation.
Disadvantages of Social Media Marketing
The company’s latest effort in the series is called Real Beauty Bottles. “Beauty comes in all shapes and sizes,” a commercial declares. “There is no one perfect shape.” As evidence, the ad rolls out six different shapes of Dove-branded plastic body-wash bottles. Each roughly correlates with a (woman’s) body type. There’s an hourglass bottle. A tall, thin bottle with smaller curves. A pear-shaped bottle. An even squatter pear-shaped bottle. “Real beauty breaks molds,” the ad quips, before revealing that the six bottles are available as a limited-edition run.
Disadvantages of Social Media Marketing
Back in January, Trump's immigration ban was in the spotlight, and taxi drivers in New York gathered together for a strike, to protest the legislation, asking all drivers, including those from Uber and Lyft, to join the protest. Uber, apparently trying to take advantage of the situation, suspended "surge" pricing and issued a tweet aimed at promoting its service.
Many viewed that action as an attempt to undermine the strike. In contrast, its competitor, Lyft, sent out a message of solidarity and announced a $1 million donation to the ACLU. Thousands of users posted to the hashtag #DeleteUber viral in response, and Lyft saw an enormous boost in users. Additionally, for the first time ever, Lyft's downloads surpassed Uber's on Sunday, January 29, as a direct result of the #DeleteUber campaign.
Disadvantages of Social Media Marketing
Costs
Content Creation
Follower Growth
Social Advertising
Strategy & Employees
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A small business can usually get by with a manager assuming social media posting responsibilities with other duties, but when your business starts to grow, hiring a person to manage social media and communications becomes more necessary. If your social media efforts start to tank or a crisis requires consistent monitoring of your brand channels, the time investment required to right the ship will necessitate forming a permanent position or contracting with an outside agency. In some instances, your business may have to prioritize social media over other urgent needs.
ROI is Not Defined
Social media marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
Security
Ransomware and Virus Attack
Hacked Account
Phishing & Brand Impersonation
Stolen Passwords
Uncontrolled User Access
Social Media Hackers
Disadvantages of Social Media Marketing
Needs qualified personnel
In order to focus on core business issues, you will have to employ a qualified personnel to manage your account and have the traffic under control. This implies that you have to invest both in apparatus and salary for quality outcome.
Disadvantages of Social Media Marketing
In order to focus on core business issues, you will have to employ a qualified personnel to manage your account and have the traffic under control. This implies that you have to invest both in apparatus and salary for quality outcome.
Disadvantages of Social Media Marketing
In order to focus on core business issues, you will have to employ a qualified personnel to manage your account and have the traffic under control. This implies that you have to invest both in apparatus and salary for quality outcome.
Social Media Marketing Salaries
Disadvantages of Social Media Marketing
Time consuming
People may deliberately ignore your page because they may be interested in other sites. To get them to appreciate and share your posts may take time. For this reason resources in terms of money and time must be allocated to ensure frequent publishing of aesthetic posts.
Social Media Marketing is a time consuming activity. As some research reports suggest that a large number of users have to spend maximum time on the Social Media Websites in order to attract users. Apart from this, even if you spend as much time your SMM efforts will go waste if you have not done it correctly. If you have not provided the relevant content, it will lack in attracting a large number of audience.
Amount of time spent by marketers on social media marketing per week from 2011 to 2017
Amount of time spent on social media marketing per week 2017
Note: Worldwide; 2011 to 2017; 2011: n= 3,342; 2013: n = 3,025; 2014: n = 2,800; 2015: n=3,720;2016: n=5,086; 2017: n=5,700 marketers; marketers
Further information regarding this statistic can be found on page 8.
Source(s): Social Media Examiner; ID 188451
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For example, the industry reports tells that almost 64% of digital market users spend around 6 hours on the Social Media Marketing. Similarly, on the other hand around 37% of users spend ap to 11 hours on Social Media Marketing.
2011 0 hours 1 to 5 hours 6 to 10 hours 11 to 15 hours 16 to 20 hours 21 to 25 hours 26 to 30 hours 31 to 35 hours 36 to 40 hours More than 40 hours 2.9000000000000001E-2 0.39 0.23899999999999999 0.115 7.9000000000000001E-2 4.2999999999999997E-2 2.9000000000000001E-2 1.4E-2 2.5000000000000001E-2 3.6999999999999998E-2 2013 0 hours 1 to 5 hours 6 to 10 hours 11 to 15 hours 16 to 20 hours 21 to 25 hours 26 to 30 hours 31 to 35 hours 36 to 40 hours More than 40 hours 0.02 0.36 0.26 0.11 0.08 0.04 0.04 0.02 0.03 0.04 2014 0 hours 1 to 5 hours 6 to 10 hours 11 to 15 hours 16 to 20 hours 21 to 25 hours 26 to 30 hours 31 to 35 hours 36 to 40 hours More than 40 hours 0.02 0.34 0.27 0.11 0.09 0.05 0.04 0.02 0.03 0.05 2015 0 hours 1 to 5 hours 6 to 10 hours 11 to 15 hours 16 to 20 hours 21 to 25 hours 26 to 30 hours 31 to 35 hours 36 to 40 hours More than 40 hours 0.03 0.33 0.25 0.12 0.1 0.04 0.04 0.03 0.03 0.05 2016 0 hours 1 to 5 hours 6 to 10 hours 11 to 15 hours 16 to 20 hours 21 to 25 hours 26 to 30 hours 31 to 35 hours 36 to 40 hours More than 40 hours 0.03 0.34 0.24 0.11 0.1 0.05 0.04 0.02 0.03 0.05 2017 0 hours 1 to 5 hours 6 to 10 hours 11 to 15 hours 16 to 20 hours 21 to 25 hours 26 to 30 hours 31 to 35 hours 36 to 40 hours More than 40 hours 0.03 0.33 0.23 0.11 0.1 0.05 0.04 0.02 0.03 0.06
Hours per week
Share of respondents
