Competitive Intelligence Report

CI Report for CP Drain Cleaning

Introductory Information

Analyst name (student)

Client name

Competitor name

Date of report

Executive Summary

One paragraph, straight to the point on the biggest issue and how to solve it

Main Report

· Describe the client’s services (what do they offer)

· Describe the competitor’s services

· Describe the strengths of the competitor’s website - what do they do well? (Hint: use both a visual review of the site as well as the Hubspot Marketing Grader)

· Describe the weaknesses of the competitor’s website - what do they do well? (Hint: use both a visual review of the site as well as the Hubspot Marketing Grader)

· Describe what you think are strengths and weaknesses of the competitor’s overall business.

Conclusions and Recommendations

· Describe how CP Drain Cleaning can improve their website and business to better compete with the analyzed competitor.