book 3

Scenario

You are a former pilot who is now the controller of a division of TransGlobal Airlines, which utilizes a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your division’s private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company is considering the acquisition of two smaller aviation firms in the Caribbean specializing in chartered flights for luxury vacations using light aircraft (60 passengers or less). The CFO has tasked you with assessing the organizational benefits of acquiring these aviation firms. The CFO intends to develop a new business plan for the organization if your analysis recommends moving forward with the acquisition.

After an initial assessment, the company has shortlisted two airlines they want to examine further for acquisition. To understand all aspects of the two airlines under consideration, you have visited each proposed site to assess their performance. The assessment includes creating and analyzing a balanced scorecard for each airline with all four components—financial, internal processes, customers/market, and learning and growth—that will impact the acquisition.

In this milestone, you will use the given information to create balanced scorecards for Company A and Company B.

Prompt

Use the  Basic Balanced Scorecard Templateto create a balanced scorecard for each company. Specifically, you must address the following rubric criteria:

1. Use the data given in  Company A Information and  Company A Financials to create a  balanced scorecard for Company A. The balanced scorecard should highlight strategic objectives and key performance indicators (KPIs), such as net profit, annual growth, and market share, and include the four components:

A. Financial: Complete the financial section of the balanced scorecard template, identifying two of the most relevant KPIs associated with the strategic objective you’ve identified.

i. Explain your rationale for the KPIs chosen, with an explanation of the cause–effect relationship between the chosen KPIs and the KPI action plan details.

B. Internal Processes: Complete the internal processes section of the balanced scorecard template, identifying two of the most relevant KPIs associated with the strategic objective you’ve identified.

i. Explain your rationale for the KPIs chosen, with an explanation of the cause–effect relationship between the chosen KPIs and the KPI action plan details.

C. Customers/Market: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant KPIs associated with the strategic objective you’ve identified.

i. Explain your rationale for the KPIs chosen, with an explanation of the cause–effect relationship between the chosen KPIs and the KPI action plan details.

D. Learning and Growth: Complete the learning and growth section of the balanced scorecard template, identifying two of the most relevant KPIs associated with the strategic objective you’ve identified.

i. Explain your rationale for the KPIs chosen, with an explanation of the cause–effect relationship between the chosen KPIs and the KPI action plan details.

2. Use the data given in  Company B Information and  Company B Financials to create a  balanced scorecard for Company B. The balanced scorecard should highlight KPIs, such as net profit, annual growth, and market share, and include the four components:

A. Financial: Complete the financial section of the balanced scorecard template, identifying two of the most relevant KPIs associated with the strategic objective you’ve identified.

i. Explain your rationale for the KPIs chosen, with an explanation of the cause–effect relationship between the chosen KPIs and the KPI action plan details.

B. Internal Processes: Complete the internal processes section of the balanced scorecard template, identifying two of the most relevant KPIs associated with the strategic objective you’ve identified.

i. Explain your rationale for the KPIs chosen, with an explanation of the cause–effect relationship between the chosen KPIs and the KPI action plan details.

C. Customers/Market: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant KPIs associated with the strategic objective you’ve identified.

i. Explain your rationale for the KPIs chosen, with an explanation of the cause–effect relationship between the chosen KPIs and the KPI action plan details.

D. Learning and Growth: Complete the learning and growth section of the balanced scorecard template, identifying two of the most relevant KPIs associated with the strategic objective you’ve identified.

i. Explain your rationale for the KPIs chosen, with an explanation of the cause–effect relationship between the chosen KPIs and the KPI action plan details.

What to Submit

Submit the completed Excel spreadsheet using the provided template.

Prompt

In this mentor-focused video check-in, you will look at the project scenario for MBA 620 and have an asynchronous discussion with your instructor regarding any initial concerns about the project scenario and the Milestone One submission due in Module Three. Review the course infographic and course structure and check when the two milestones and the project are due.

You are highly encouraged to continue reaching out to your instructor so any concerns and questions are addressed before Milestone One is due. Discuss your progress and these concerns with your instructor through this video submission.

Review the guidelines and rubric document for Milestone One, including the information packages for the three companies. Then record a short video sharing your expectations from and understanding of the scenario and corresponding requirements. As you record the video in the Bongo Q&A tool, consider the following criteria:

1. Share your  expectations and understanding of the scenario. Identify any initial questions or concerns you have regarding:

· The project scenario

· The performance parameters or metrics of the companies involved

· The deliverables expected in Milestone One

2. In preparation for the upcoming milestone, address the following:

· Review  the  profile information for  TransGlobal Airlines. Why do you think TransGlobal is interested in the acquisition? What do they hope to gain from it?

· Review the information documents for  Company A and  Company B. What aspects of their profile do you believe make them attractive acquisition targets for TransGlobal Airlines?

· If you have any additional questions or require additional support from your instructor, let your instructor know either in this video or through an alternative format.

What to Submit

Submit this assignment in an alternate format, such as a 1- to 2-page Word document

2.

Overview

In the highly competitive automotive market, it is critical to keep up with current technology to stay in or get ahead in the marketplace. To remain competitive, companies must innovate and integrate new technologies within their product lines and services.

In this milestone, you will build on your work from the Module Two presentation and data analysis to make and justify your recommendation for implementing either a discontinuous innovation (Option A) or an incremental innovation (Option B).

In Milestone Two, you will develop a go-to-market strategy. In your final project, you will compile your work from Milestones One and Two, and propose an organizational structure designed to best integrate, produce, and market the new technology.

Note: The Milestone One and Milestone Two rubric criteria are graded up to the "proficient" level. In your final project, you will expand on your initial research and use instructor feedback for an opportunity to reach "exemplary" for each of the rubric criteria.

Scenario

You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks.

The chief technology officer (CTO) of your company has been monitoring new technology developments that the company could integrate into its vehicles to enhance the usefulness of and improve access to the data acquired by the many digital sensors integrated into vehicle subsystems over the past 20 to 30 years. The technology trend of particular interest is the internet of things (IoT)—the interconnection of embedded devices, such as sensors and computers, over the internet. By taking advantage of this trend, the CTO believes the company can seize an opportunity to provide better service and predictive maintenance to its customers, improving customer satisfaction and adding additional revenue streams.

Based on briefings by the CTO and your Module One memo, senior management has decided to implement IoT into its product line. Your CTO has asked you to lead a cross-functional team to take this initiative forward. Your first task is to create a presentation that will include your recommendation for how the company should approach this business problem: should you use incremental or discontinuous innovation?

Specifically, should the company:

A. Design a completely new product line, based on the new technology (discontinuous innovation) or

B. Add new technology features first into one model and then incrementally into the broader product line (incremental innovation)

The recommendation you and your team will make is an important first step in pursuing this new technology. Your presentation and recommendations will be reviewed by senior management. Until senior management approves your approach to this innovation, your cross-functional team will not have a budget and will not be able to start work on the innovation.

Directions

Create a PowerPoint presentation to make a recommendation for how the company should pursue the IoT technology to remain competitive: either by discontinuous or incremental innovation. To make your recommendation, you will need to identify how the evolving IoT (sensor) technology fits into your company’s products and services and determine potential risks and benefits. You will also need to look at your competitors to see what they are doing. Finally, you need to analyze your company’s capability (resources) for pursuing the innovation. Use the information and data from the CTO Brief, Comparative Growth Data, Comparative Operating Statistics, and Comparative Product Plans included in the Module One Memo Guidelines and Rubric Prompt section to complete this milestone. Note: Remember to use both on-slide text and narration or speaker notes to convey your information effectively. If narration is not possible, precise and extensive speaker notes should be used while addressing all the rubric elements in the presentation. For example, you can use brief, bulleted lists on the slide and include detailed explanations in your narration or speaker notes.

Specifically, you must address the following rubric criteria:

1. Explain potential  risks and benefits for innovation Options A, discontinuous innovation, and B, incremental innovation.

A. Overview (1 slide): Present the business problem and an overview of Options A and B.

A. Option A (1–2 slides): Explain at least two potential risks and two potential benefits for Option A.

A. Option B (1–2 slides): Explain at least two potential risks and two potential benefits for Option B.

2. Evaluate your competitors’ products, services, growth, and market strength.

B. Competitors: Dedicate at least one slide to each competitor.

1. What products and/or services with IoT or similar technology are your competitors offering?

1. Do the products or services offered by each competitor give them a competitive edge in the market?

1. How does your competitors’ growth impact their market strength?

3. Analyze your  company’s capability to pursue the IoT innovation.

C. A. Complete a partial gap analysis (2 slides) and consider the following questions:

1. Does your company already own the IoT technology, or does it need to be purchased?

1. How is the IoT technology currently being used in your company’s existing products and services?

1. What types of technology are available to purchase?

4. Recommend the  innovation approach your company should pursue.

D. Explain which innovation approach you are recommending and why. (2–3 slides)

D. Consider how different stakeholders (research and development [R&D], marketing, finance) may be impacted while communicating your recommendations and justification.

ii. Include a description of the incremental or discontinuous product(s) you are recommending for R&D.

ii. Include the sales forecasts for marketing so that they can plan how and when they will promote the new product(s).

ii. Include a financial snapshot of the costs, potential profits, and risks for the finance team.

What to Submit

Create a PowerPoint presentation with on-slide text and narration or detailed speaker notes. Your presentation should be 10 to 13 slides in length. Sources should be cited according to APA style.