service marketing plan

A Sample of how to write your Audit and Recommendations

4.0 Audit

The service failure is as a result of ……… this can be seen from the blueprint (refer to Appendix 1). The use of service blueprint helps in ………. (journal reference).

4.1 Theory 1 (min 2 journals)

4.2 Theory 2 (min 2 journals)

4.3 Theory 3 (min 2 journals)

5.0 Recommendations

There are 2 proposed recommendations to resolve the service failure which consequently will help to improve its services to the target market. With these recommendations, the revised service blueprint will be as shown in Appendix 2.

5.1 Solution 1(min 2 journals)

5.2 Solution 2(min 2 journals)

Important Notes to all students:

Journals = refer to page 8 and page 13 of Unit Guide