You will create a fictional start-up company that serves the U.S. market with a product or service.

Write a one to two (1-2) paragraph journal entry in which you:

1. Provide a detailed description of your company. The description should include, at a minimum, the company’s name, its history, founders, business purpose, and mission.
2. Describe, in detail, the product or service the company produces or services. Include trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.

Note: Upon completion of the journal, fill out the “Company Overview” section in the Marketing Plan Template, located in Week 1. Next, insert the information from the completed Journal 1 entry into “Section 1: Executive Summary” within the provided Marketing Plan Template.