Marketing 100

You will create a fictional start-up company that serves the U.S. market with a product or service.

Write a one to two (1-2) paragraph journal entry in which you:

Provide a detailed description of your company. The description should include, at a minimum, the company’s name, its history, founders, business purpose, and mission.

Describe, in detail, the product or service the company produces or services. Include trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.

Note: Upon completion of the journal, fill out the “Company Overview” section in the Marketing Plan Template, located in Week 1. Next, insert the information from the completed Journal 1 entry into “Section 1: Executive Summary” within the provided Marketing Plan Template.

Note: For Assignment 1: Marketing Plan Part E: Final Marketing Plan in Week 5, you must complete the Marketing Plan Template with all sections answered, information organized with relevant content, and any updated information and materials, references in APA format, and visual aid (graphs, charts, pictures, tables, logos, etc.) included. The marketing plan should be professionally prepared, use business language and images, and adhere to academic standards. You are recommended to transfer all of your journals into the Marketing Plan Template. The journals are organized to align with the Marketing Plan Template to allow easy transfer of relevant information. The Marketing Plan Template should also include any updates based on faculty feedback or course materials.

Click on the "Create Journal Entry" button at the top of this page to start your journal. This is not a timed activity.