Week 5 Assignment

Due by 03/13/2016 by 8:30 pm EST with references cited.

Final Marketing Plan

Using the company selected in Week 1, devise a comprehensive marketing plan based off of the Marketing Plan Outline below. Sections II, III, and IV were completed as weekly assignment, so these do not need to be completely rewritten. However, you will be required to apply any feedback received to further develop and improve these sections. 

The final 10-12 page plan will be due on the final day of class.

Marketing Plan Outline

Section I: Executive Summary

Table of Contents

Section II: Situation Analysis

1. Background on Organization
2. Market Needs
3. The Market
   
   1. Market Demographics
   2. Market Trends
   3. Market Growth
   4. Macroenvironment
4. The Company
   
   1. Mission
   2. Product/Service Offering
   3. Positioning
   4. SWOTT Summary:
      1. Strengths
      2. Weaknesses
      3. Opportunities
      4. Threats
      5. Trends
   5. Historical Results
5. Competition
   
   1. Direct Competition
   2. Indirect Competition

Section III: Marketing Strategy

1. Value Proposition
2. Critical Issues
3. Financial Objectives
4. Marketing Objectives
5. Target Market Strategy
6. Messaging
7. Branding

Section IV: Marketing Mix

1. Product
2. Pricing
3. Promotion
   
   1. Advertising
   2. Promotion
   3. Direct Marketing
   4. Public Relations
   5. Social Media
4. Place
5. Service
6. International Markets
7. Implementation Schedule

Section V: Financials

1. Sales Revenue
2. Product Sales Revenue
3. Channel Sales Revenue
4. Profitability
5. Return on investment
6. Break-Even

Section VI: Controls

1. Implementation
2. Keys to Success
3. Market Research
4. Contingency Planning

Section VII: References
Section VIII: Appendices (if needed)
Section IX: Tables (if needed)
Section X: Figures (if needed)

Writing the Marketing Plan
The Marketing Plan:

• Must be ten to twelve double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
• Must include a cover page that includes:
  
  • Student’s name
  • Course name and number
  • Title of paper
  • Instructor’s name
  • Date submitted
• Must include an introductory paragraph with a succinct thesis statement.
• Must address the topic of the project with critical thought.
• Must end with a conclusion that reaffirms your thesis. 
• Must use at least three scholarly sources, in addition to the text.  
• Must document all sources in APA style, as outlined in the Ashford Writing Center. 
• Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing 
• Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

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PLEASE NOTE THAT IF SELECTED THIS WILL BE AN ONGOING 5 WEEK PAPER WITH EACH WEEK BUILDING ON THE LAST, 2-3 PAGES AT A TIME.  Final week will incorporate all 4 prior weeks  for editing and review of feedback with additional section added on.