Week 1 Discussion 1 - Due Friday 3:00pm CST - APA Format

• 1.  Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.
• 2.  Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.
• 3.  What recommendations would you give the company who needs to update their approach?

"The Death of the 4Ps?" Watch the video below and then respond to the questions that follow:

Click here for full screen viewability in a new window.

FORA.tv. (2014, May 28). Coty, Inc: The death of the four p's of marketing [Video file]. Retrieved from https://youtu.be/Oi7raBwliQ8.