Marketing Mix: Marketing's 4 P's

Select a well known company currently experiencing marketing change.
Use Marketing's 4 P's (Product, Place, Price and Promotion) to analyze that company's marketing mix.
Use topic headings to discuss the following topics:
-Introduction
-Analysis of the company's marketing mix
-Product
-Place
-Price
-Promotion
-Analysis of the change the company is experiencing and the driving forces behind the changes
-Conclusion

**use Wall Street Journal for research materials**

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