Unit VIII Power Point Presentation
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Compile a power point presentation demonstrating the importance of strategic marketing management within an organization. Throughout this course, you have had the opportunity to apply strategic marketing management concepts to multiple organizations. Synthesize this learning into this power point presentation. Your power point length should be 12-15 slides including a reference slide. Use of speaker notes is required as well.
References:
Kerin, R., & Peterson, R. (2013). Strategic marketing problems: Cases and comments (13th ed.). Upper Saddle River, NJ: Prentice Hall.
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