Unit VII Mini Project

Unit VII Mini Project To apply the concepts learned in this course, you will continue the brand audit started in Unit IV and continued in Unit V and VI. In this unit, you will complete and submit the following sections: 1. Strategic Recommendations (Evaluate this brand’s sustainability over time) A. Positioning • Points-of-parity • Points-of-Difference • Brand Mantra Your APA-formatted response should be a minimum of two doubled spaced pages (not including the title and reference pages). You are required to use your course textbook and at least one other credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use heading and subheadings as indicated above for this assignment. Course Textbook Keller, K.L. (2014). Strategic brand management: Building, measuring, and managing brand equity, (4th ed.). Upper Saddle River, NJ: Prentice Hall.