MKTG610 - Marketing Plan - Part 2 - Pizza Studio

Part 2 – Target Market Segmentation & Product Strategy

• Continued Development of Strategic Plan includes:
• Analysis of potential customers, segmentation of market and selection of Primary and Secondary Target Market that supports the Strategic Focus. 
• Development of Product Strategies aligned with Strategic Focus
• Format:
• APA Format Required
• Abstract Required
• Title Page and Reference Page
• Use APA formatted headers and subheads as needed.
• A minimum of 6 outside references required.
• 6-8 pages, not including title page, abstract and reference page.