Unit 8 Assignment MISS PROFESSOR

Unit VIII Scholarly Activity

Marketing Plan: Marketing Metrics

 Marketing Metrics Overview

 Application to Fictional Company

This section of the marketing plan will review the concept of marketing metrics with the application of five metrics to the company marketing plan. Using the Marketing Metrics chart-Table 22.9 located on page 642 of the textbook, select one metric in each of the five marketing metric categories (5 total). For each metric identified, provide a description of the metric, demonstration of how it will be calculated and finally, how it will be used in your company. Include specific, measurable goals within your metric. Include research beyond the textbook to fulfill these requirements.

Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included.