Strategic Management Case Study: Lululemon Athletica (4 pages)

Based in Vancouver, Canada, lululemon athletica provides premium quality athletic apparel at a premium price. Be sure to look for resources that will provide you with updated information so your case study has data that is more current that the data provided in the textbook.

Objective:

A key skillset we utilize in this class is strategic analysis – your ability to take and find information on a given situation, identifying strategic problems and applying concepts from class.  Also the ability to write clearly and concisely, filtering out extraneous information and providing a hard-hitting compelling persuasive argument is important.

Content:

Each analysis will answer a set of 4 specific questions about the assigned case:

In answering each question – Explain and defend your positionsclearly!  This means use relevant examples and evidence and apply concepts from the textbook readings, class lectures and discussions, and outside sources where appropriate.  

The best case analyses do not try to create endless lists of problem after problem.  The strongest analyses focus on one or two specific problems and fully develop and explain them in detail.  The same goes for the other two sections of the analysis.  Depth is valued over breadth.  Your analysis should be clear and concise, well-written with well-constructed arguments.  Ideally your problem will flow to your discussion of the nature of the associated competitive advantage which should then flow to your solution ideas.

Format:

The formatting of this assignment is very specific.  Each case analysis will consist of at least four paragraphs, one paragraph answering each of the three questions above.  Each paragraph should begin with a bolded topic sentence.  This means that the first sentence summarizes your answer and is to be literally printed in bold font.  You do not need to repeat the question – you need to start with your answer to each question.

Evaluation Rubric:

Strategic problem 25%

Competitive advantage 25%

Solutions 25%

Overall writing/format 25%

Textbook: http://www.proz-x.com/stephanlangdon/Library/CESACORE/Hitt.StrategicManagement.pdf