Strategic Management Case Pt 1

profileBELLAc

 

Company selected for project:  Azalea Health, Inc. (Valdosta, Ga)

 

 

 

 

 

Project Deliverables

 

Phase 1 Modules 1-3 (Outline for Strategic Management Case)

 

· Introduction of the company (limit to a maximum of three single-spaced pages).

 

o Description of the firm and its products

 

o Company history (brief history, critical events, competitors, leadership), including strategic

 

elements of its history

 

o Vision and mission statement

 

o Assessment of mission and vision

 

 

 

· External assessment

 

o EFE (External Factor Evaluation) and CPM (Competitive Profile Matrix)with strategic implications (complete the chart and include ½ page analysis for  each matrix)

 

o Analysis of competitive position, opportunities, and threats (1 pg)

 

 

 

· Internal assessment

 

o IFE (Internal Factor Evaluation) with strategic implications (chart and ½ page analysis)

 

o Financial ratio analysis with key conclusions and implications for strategic choice (chart and ½ page analysis)

 

o Overall analysis of internal capabilities and implications for your strategic decisions (1 page)

 

 

 

 

 

Use headings (ex: Description of the Firm, Company History).  Double space all parts of the case. Conduct research (websites, journals, trade magazines, etc.). Cite it (APA Style is required). Include a references page. Include a title page, running heads, and page numbers.

 

 

 

 

    • 7 years ago
    • 50
    Answer(1)

    Purchase the answer to view it

    blurred-text
    NOT RATED
    • attachment
      azalea.docx