social media and big data, few questions after read the article

Read the Article at Forbes.com (http://www.forbes.com/sites/onmarketing/2012/06/28/social-media-and-the-big-data-explosion) Conduct Research about Big Data and social media. 

What does the article say about social media and big data?

What are the pros?

What are the challenges?

How can a company or nonprofit make social media data actionable?

How can you as an individual make social media work for your job search or reputation?

What job opportunities have developed as a result of the need to understand and use social media data?

How does this make you look at your use of social media?

Follow a company that you would like to work for, or would be of benefit to you and your future career on Twitter.  Retweet something they have tweeted.