short paper

One Short Paper Guidelines and Rubric

Company = Starbucks

After considering a general industry that interests you,choosea particular marketdomainwithin thatindustry to expand your research and useas a model throughout thecourse. A market domainmaybedefinedasasegment of a broader industrywith astrategicfocus or target ofmeeting a particular business or customer need in themarketplace. In thiscourse, we use theexample of the emergenceof thelight rail transportationmarket that isa segment of thelarger transportationindustry. Themarket domain maybe emerging or establishedbutyour chosen domain should providesufficient public information for your research in theremainder of the course.In futuremodules in thecourse, you will selecta company, either real or fictitious, thatoperates in this market domain.

Prepareashort paper thatidentifies and describeskey information of atleast fivesubstantivesources of backgroundinformation onthemarket domain of your choosing. Thesources mustincludeboth historical and current information. Consider academic, private, and governmental sources.

Guidelines for Submission:Your paper must besubmittedasa2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins.