Short essay Business Law

in which you address the following issue: Howard McDonald comes into your office seeking your business and legal advice. He wants to name a restaurant after himself ("McDonald's") and specialize in burgers and other fast food. He wants to use a large yellow M as the trademark. How do you advise him? You should master chapter 4 of the text -- but also do some internet research on this question. Also, as previously emphasized, you must identify your sources. I want you to appreciate how important it is in the law to identify your sources.