Segmenting and Targeting Markets

Refer to an outside source or to the video link below on "Segmenting and Targeting Markets": 
http://www.cengage.com/marketing/book_content/9781133190608_iacobucci/videos/ch04.html

1. Break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response.