BUSN - Segmenting and Targeting Markets

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Refer to an outside source or to the video link below on "Segmenting and Targeting Markets":
http://www.cengage.com/marketing/book_content/9781133190608_iacobucci/videos/ch04.html

1. Break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response

    • 7 years ago
    BUSN - Segmenting and Targeting Markets
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