Segmentation and Target Market Paper - MKT 571 - Week 3

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 

You may use a company that your currently work for or that you are familiar with.

Required Elements:

• No more than 2100 words
• Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.
• A positioning statement for the company with careful consideration of their brand and strategy
• Paper is consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.