public relations scenario

Case 6

Read and carefully consider the following public relations scenario.  Respond to the question in the form of a 1-3 page paper (double-spaced, 1-inch margins, 12 point Times New Roman font). To understand how your instructor will grade this paper, see the Case Study Rubric in the Course Rubrics folder under the "Resources" tab.

Promoting the Opening of a New Library

A new university library will open next month.  The $100 million building is an eight-story wonder of class and steel beams designed by the famous architectural firm BK Skinner and Associates.  The library has over 125 commissioned works of art and completely wi-fi accessible for students, faculty, and staff use.  In addition, the library has several computer labs for students and meeting rooms for university and community organizations.  And, in a special coup, author J.K. Rowling of Harry Potter fame will be the guest of honor at the official opening.

Write and online news release about the new library and its planned grand opening.  Second, write and e-mail pitch letter to the local media encouraging them to do feature stories about the new library in advance of the opening.  Third, write a media alert letting the media know that J.K. Rowling will be available for interviews on a particular day.  Include the appropriate quotations and information that you deem necessary.