Project

For this assignment, analyze the situation at the company in the Case Study. Where do you think the current product, e-textbooks, is in the Project Life Cycle? Based on your analysis of their current situation, write a 2-3 paper that does the following:

• Describe in detail where the current product is in the Project Life Cycle.
• Is the current product (e-textbooks) in the same position in the Project Life Cycle as the earlier product (hard copy textbooks)?
• Describe what you believe led to the failure of the last two product launches.
• What recommendations would you give to Martin? Susan? And the rest of the Project Team? Make certain your recommendations include specific examples of possible future action.
• Your submissions should follow the essentials of APA (i.e., cover page, double-spaced, 12 pt. font, reference section at the end, in-text citations, etc.). For more information on APA, please visit the Online Library, which is available through the Resources tab.