Module 01 Written Assignment - Project Life Cycle

Read the case study below and answer the questions that follow:

Module 01 Case Study

For this assignment, analyze the situation at the company in the Case Study. Where do you think the current product, e-textbooks, is in the Project Life Cycle? Based on your analysis of their current situation, write a 2-3 paper that does the following:

• Describe in detail where the current product is in the Project Life Cycle.
• Is the current product (e-textbooks) in the same position in the Project Life Cycle as the earlier product (hard copy textbooks)?
• Describe what you believe led to the failure of the last two product launches.
• What recommendations would you give to Martin? Susan? And the rest of the Project Team? Make certain your recommendations include specific examples of possible future action.
• Your submissions should follow the essentials of APA (i.e., cover page, double-spaced, 12 pt. font, reference section at the end, in-text citations, etc.). For more information on APA, please visit the Online Library, which is available through the Resources tab.

Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the ".docx" extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:

Jstudent_exampleproblem_101504