Principles of Marketing Homework

1- What is the target market for this marketing plan? Is this the correct target market? Why or why not?

2- What is the strategy Hillside Veterinary Clinic intends to use?  Is it viable (good)? Why or why not?

3-What are your initial reactions to this strategy? Do you think it will be successful? Why or why not?

2. Choose a company and give a 1 paragraph summary of who they are and how they market to the community. Answer and discuss the following questions:

 1- What is their target market?

2- Do they segment? If so, how?

3- Do they use a positioning strategy? If so, what is it?

4- Does their current marketing strategy work? Discuss why or why not.