Marketing Homework

The attached is a sample marketing plan for Hillside Veterinary Clinic. Read through the Marketing Strategy section and answer and discuss the following:

1- What are Hillside's promotion objectives? How do they differ for the various goods and services the company offers?

2-Do the promotion activities recommended in the plan fit with the promotion objectives?  Compare them. 

3-Based on the situation analysis, target market, and intended positioning, recommend other (low-cost) promotion activities for Hillside.