POPULAR RESEARCH TOOLS

Using your favorite search engine, locate the websites for two research firms. Conduct a review of the services offered by these two different research firms. What types of tools do they use, and how effective are those tools? Then, write an essay responding to the following questions/topics, evaluating each research firm’s capability of providing valuable services to its customers.

1. Contrast the services and tools provided by the two research firms.

2. Explain the advantages of utilizing these research firms.

3. Discuss why a company might decide to save the money and utilize its in-house team as opposed to one of these firms.

4. Explain how the tools discussed in the lecture might enable more companies to complete their research internally.

Your APA-formatted submission must be a minimum of three pages (not including the title page and the reference page). References must include the two websites and a minimum of one additional credible reference. All sources used must be referenced. Paraphrased and quoted material must have accompanying citations.

Klassen, A., Creswell, J., Plano Clark, V., Smith, K., & Meissner, H. I. (2012). Best practices in mixed

methods for quality of life research. Quality of Life Research, 21(3), 377-80. doi: 10.1007/s11136-

012-0122-x Retrieved from 

https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=72456257&site=ehost-live&scope=site

Pendergraft, L., & Blakely, A. F. (2010). Tensteps for evaluating and selecting software and service providers.Information Management Journal, 44(1), 40-44. Retrieved from

https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=47880714&site=ehost-live&scope=site

YouReel. (2014, May 19). Reducing risk and reliability: FMEA & fault tree [Video file]. Retrieved from

https://www.youtube.com/watch?v=S0Tfjrze3Vg

pennlibraries. (2014, October 9). Qualitative research tools [Video file]. Retrieved from

https://www.youtube.com/watch?v=ymC1fUBy3J8

RStatisInstitute. (2011, February 13). SPSS for beginners 1 – Introduction [Video file]. Retrieved from 

https://www.youtube.com/watch?v=ADDR3_Ng5CA

AndyAmyOnBiz. (2011, April 9). Survey Monkey tutorial [Video file]. Retrieved from

https://www.youtube.com/watch?v=e2qG14YX5O4

sixsigmamoneybelt. (2013, July 17). Six Sigma in plain English [Video file]. Retrieved from 

https://www.youtube.com/watch?v=tj8Saa1MbrI