Business 330

This needs to be on point, as well as all questions anwsered as well as properly sited and referenced [no exceptions] A+ only. If done correctly I will assign anther assignment to the right person immediatly after completing first assignment. I will pay 5 per discussion, and 4 extra if you respond back to the class peers responds, in total of 10 or 14. The discussion doesn't have to be 2, or 3 pages, but all the questions must be anwsered correctly. I do not pay for failed work, so only Professionals need to contact

Required Text

1. Read the following chapters in Principles of Marketing:
   
   1. Chapter 9: Managing the Marketing Effort  

Recommended Resources

Multimedia

1. Ruiz, R. (Producer). (2011). Marketing success [Video segment]. In Target: Inside the Bullseye. Available from Films on Demand database. 

Discussions
To participate in the following discussions, go to this week's Discussion link in the left navigation.

• Functions of Marketing Management 
   
  Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus on one function or another. You must use the text and at least one additional scholarly source.
  
  Guided Response:

If you select Target, you may use Video 9.1: Marketing Success as a source. Approach this discussion from the role of a Marketing Manager. Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanations for the four functions of management. Provide examples that support your peers’ explanations. 

• Marketing Plan 
   
  Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan? If your client does not agree with your marketing strategy for his business, explain how you would respond and what approach you would use to convince the client the marketing plan can be successful. You must use the text and at least one additional scholarly source.
  
  Guided Response:

Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanation of the marketing plan. Assume the role of the client for at least one of your peers’ posts and present questions, as well as reasons the client may not accept the marketing plan based on what you have learned.