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  • Examine the role of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). Determine how each system can play a critical role in managing value chains.
  • Provide an example from an industry where analytics is used today either through ERP or through CRM, and determine the ways this technology has helped to deliver quality to the customer. 
  • Assess the challenges that companies might face when trying to implement these types of technologies.
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